If 2014 will be remembered for anything in the business industry, then surely it is the online blooper. Since social media became a necessary part of business making and customer reach, the amount of mistakes that we have seen major companies make has increased tenfold, and with it, many reputations have been all but destroyed.
Social media platforms are stages for all kinds of behavior -- the good, the bad and the ugly. I'm sure you have seen the nasty behavior, and the disappointing encouragement of it as well, but we will not dwell on those types today. Instead, we will focus on the paragons of excellence, the true alphas of the social media world, and what they are doing so well.
If you're tempted to let a blogger know her struggles with an alcoholic husband in prison for his third DUI just isn't as bad as your cousin with some late stage illness, why not bypass personal blog essays or posts about the Kardashians or the latest celebrity divorce to spend a few hours reading Proust or Kafka?
The anonymity offered by the Internet allows people to exhibit personality traits that cannot be exhibited in real life. The emotional detachment of the screen makes interactions less real, allowing less censorship. But is there a direct connection between the loss of empathy and Internet use, or is it merely mass hysteria?