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Why No One Is Seeing Your Facebook Ad

Gene Marks | Posted 09.08.2016 | Business
Gene Marks

In a piece written earlier this year, contributor Larry Kim laid out a bunch of great reasons why your business should be advertising on Faceb...

Optimize Your Morning Routine, Part 1: The Walk

Alex Charfen | Posted 08.29.2016 | Healthy Living
Alex Charfen

When coaching my clients on this, I get them to focus on the little things first--the daily routines and habits that ensure they're locked in and ready to give the day their best effort. And I've found that there is no time more pivotal to creating the day's momentum than in the morning.

Three Tips For Using Facebook Ads For Your Business' Advantage

Emily Hirsh | Posted 08.22.2016 | Business
Emily Hirsh

If you expect to put up a Facebook Ad, spend $50 and get results, don't even bother. I am seeing so many people right now expect magic to happen overnight with their Facebook Ads. If it was that easy then EVERYONE would be doing this and making bank off of it.

What Is a Content Delivery Network (CDN)? And What Does it Mean for Your Site?

Nadya Khoja | Posted 08.16.2016 | Technology
Nadya Khoja

You may not be a techie at heart, but modern technology makes it vital to stay abreast of current trends. In this high speed, technology driven universe, what you don't know will hurt you and you must race to keep up.

From the Ivory Tower Kitchen: A Mathematician Interviews a Chef

Hari Pulapaka, Ph.D., C.E.C. | Posted 01.03.2017 | Taste
Hari Pulapaka, Ph.D., C.E.C.

Like my physician wife, I wear two hats, figuratively and occupationally. In another post, I've compared my two occupations as I saw them, then. Here, while on sabbatical leave from my academic position, I jot down a segment of a conversation in my head, as the academic in me queries the cook in me, from the ivory tower looking into the kitchen.

5 Questions That Help You Avoid Financial Stress

Aaron Tang | Posted 11.23.2016 | Money
Aaron Tang

I go through a mental checklist whenever I need to spend big money. Here's a list of five questions I ask myself every time I make a significant financial decision.

How to Prep Your Website for the 2014 Holiday Season

Gabriel Shaoolian | Posted 01.13.2015 | Business
Gabriel Shaoolian

Whether you are a B2B or B2C business, the holidays are the most important times of year to make sure your website is performing as well as it can be so that you don't miss out on the estimated 72.4 billion dollars of sales that will be made this season.

Is Your Innovation Stuck? 5 Ways to Rethink Your Approach

Jodi Detjen | Posted 10.19.2014 | Business
Jodi Detjen

Everywhere I go, I hear people talk about disruption and innovation. They desperately want to upend their business and be the champion! But instead, they talk, they make changes and ideas get lost.

PageSpeed Module: Improving Your Websites' Performance

Alex Ivanovs | Posted 06.16.2014 | Huffpost Code
Alex Ivanovs

When you profile a web page with Page Speed, it evaluates the page's conformance to a number of different rules. These rules are general front-end best practices you can apply at any stage of web development.

Time for Progressives to Get Serious About Social

Jim Pugh | Posted 10.06.2013 | Politics
Jim Pugh

Conservatives, rarely lacking significant resources, can afford to drop big money on paid advertising to get their message in front of millions of people. Progressives will need to get the most out of social if they want to compete.

Optimizing Your Talents for Future Success

Joan Burge | Posted 07.16.2012 | Business
Joan Burge

Optimization means to enhance the effectiveness of something; to make something function at its best. Optimization is like having your skills and atti...

Men in Pastel: Text With Math

Tim Chartier | Posted 06.09.2012 | Science
Tim Chartier

2012-04-09-MIB12344.jpg Consider the Men in Black 3 poster. The image looks like Will Smith's character in the movie, but close up, you see the image repeatedly advertises the movie. Such art can be created with math.

Pharma's Surefire Formula: Simultaneous Optimization and Reinvention

Inder Sidhu | Posted 07.11.2011 | Business
Inder Sidhu

Between now and 2016, nearly a dozen top-selling, brand-name pharmaceuticals will lose their patent protection. So why aren't the nation's largest drug distributors sweating bullets?

Profiles in Doing Both: How Tuning and Transforming Make Heinz Healthier

Inder Sidhu | Posted 05.25.2011 | Business
Inder Sidhu

Despite the global economic downturn and ongoing issues related to currency fluctuation, Heinz has stayed healthy and strong. One of the most important reasons why is the company's ongoing efforts to pursue reinvention and optimization simultaneously.