For the second time in a year, the Pepsi Refresh Project is under fire. Started nearly a year ago, the $20 million online contest awards community gra...
Auren Kaplan | Posted 05.25.2011
The lines between business and cause are beginning to intersect, and integration of cause and business is now being seen not just as a trend, but as a foundational pillar of good business in the 21st century.
Shira Lazar | Posted 05.25.2011
Just because you slap a social good component to a brand or doesn't make it good. Fortunately, I had a chance to be part of an event that got the right balance of marketing and doing good.
Micki Krimmel | Posted 05.25.2011
The allure of $50,000 to support NeighborGoods was difficult to ignore, but after months of fruitless work, I will no longer be asking anyone to vote for us in the Pepsi Refresh challenge.
Sal Nunziato | Posted 05.25.2011
One must be made of stone to not feel for the great people of New Orleans, as well as everyone along the Gulf Coast. People like singer-songwriter Pau...
AP | EMILY FREDRIX | Posted 05.25.2011
NEW YORK — Pepsi is expanding its popular Refresh Project charitable program to help communities affected by the oil spill in the Gulf of Mexico...
HuffPost | Claire Grinton | Posted 05.25.2011
For years, Coca-Cola and PepsiCo have been at odds in the beverage category, pushing each other forward in the race for market share, innovation, and ...
Posted 05.25.2011