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Cultivating Contagion in the Social Media Sphere

Rishi Dave | Posted 05.25.2011 | Technology
Rishi Dave

Direct conversations with your customers are incredibly powerful, but the seeming lack of control can be unnerving. So how can you engage at a meaningful level?

New Diet Pepsi "Skinny" Can

The Huffington Post | Dean Praetorius | Posted 05.25.2011 | Home

Pepsi's giving the diet version of its drink a makeover. The new Diet Pepsi "Skinny Can" will debut at New York's Fall 2011 Fashion Week this month. ...

Reading the Super Bowl Pictures: Just the Usual Racial Violence ... and Liberals in Logging Accidents

Michael Shaw | Posted 05.25.2011 | Media
Michael Shaw

2011-02-07-o.jpgHere's my take-away on this Superbowl ad and corporate media's "critique".

Brands Just Want to Be Friends

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

Just as protecting one's good brand name requires attention, companies need to also be aware of how their name is being used -- and recognize when it may be time to get a little friendlier.

The New Reality -- How The Davos Man Is Being Dragged Into The 21st Century

Dr. Sasha Galbraith | Posted 05.25.2011 | Business
Dr. Sasha Galbraith

The World Economic Forum kicked off this week. And this year, the press is enamored with the new quota system.

McDonald's, Pepsi Tapped To Help Write UK Health Policy

The Guardian | Felicity Lawrence | Posted 05.25.2011 | Home

The Department of Health is putting the fast food companies McDonald's and KFC and processed food and drink manufacturers such as PepsiCo, Kellogg's, ...

The Top 10 Green Business Stories of 2010

Andrew Winston | Posted 05.25.2011 | Green
Andrew Winston

Here's my attempt to capture the most important stories that affected the greening of business in 2010 and my predictions for the future.

Pepsi Tries To Turn Beverages Into Snacks With Tropolis

Wall Street Journal | VALERIE BAUERLEIN | Posted 05.25.2011 | Home

PepsiCo Inc. is betting that consumers want to "snackify" drinks. As part of its strategy to tap into the market for more nutritious convenience food...

USO & Tostitos Offer Up a Fiesta of Good Will for Those Far From Home

Joe Favorito | Posted 05.25.2011 | Sports
Joe Favorito

A handful of brands seem to be coming up with a viable solution to use the college platform, the bowl platform, and the good will of the holiday season to create an effective win for all involved.

Help Pepsi Give Back to Primates

Brenda Scott Royce | Posted 05.25.2011 | Green
Brenda Scott Royce

Having used apes to entertain and promote its products, it seems fitting that Pepsi should direct some of its charitable spending toward caring for these creatures. But it's not up to Pepsi, it's up to you!

Millennium Development Goals: Drive to Combat Global Ills Gets a Boost at UN Summit

Kiyotaka Akasaka | Posted 05.25.2011 | World
Kiyotaka Akasaka

If one were to judge a forum's importance by the level of participation, then the MDG Summit was clearly a big success: But was it as strong on the substantive side?

What Are Today's Best And Worst Brands?

The Huffington Post/AOL Small Business | Lauren Drell | Posted 08.04.2011 | Small Business

When Hugh Hefner announced his intention to take Playboy Enterprises private in July, the struggling company's stock climbed more than 40 percent in o...

Pepsi To Expand Charity Program In 2011

AP | EMILY FREDRIX | Posted 05.25.2011 | Impact

NEW YORK — PepsiCo plans to expand its popular Refresh Project, a charity program that has generated tens of millions of votes and countless Twe...

CONFLICT OF INTEREST? Sheldon Silver's State-Business Stock Ties

nydailynews.com | By Kenneth Lovett | Posted 05.25.2011 | New York

ALBANY - Assembly Speaker Sheldon Silver owns stock in 30 companies with business before the state, the Daily News has learned. The shares are a pote...

Why I Stopped Asking You to Vote for NeighborGoods in the Pepsi Refresh Challenge

Micki Krimmel | Posted 05.25.2011 | Impact
Micki Krimmel

The allure of $50,000 to support NeighborGoods was difficult to ignore, but after months of fruitless work, I will no longer be asking anyone to vote for us in the Pepsi Refresh challenge.

In Defense of San Francisco Values

Geri Spieler | Posted 05.25.2011 | Los Angeles
Geri Spieler

The Republicans are doing what they do best: Obfuscate the issues, blame, complain, point fingers and make up stuff up instead of offering real solutions about real problems.

Gatorade's Rebranding: So Confusing It Requires A New Ad To Explain It

DailyFinance | AIMEE PICCHI | Posted 05.25.2011 | Business

If you've recently taken a trip down the beverage aisle in your supermarket, you may have noticed something funky going on with Gatorade. It's not onl...

Pepsi Aims To Refresh The Damaged Gulf

AP | EMILY FREDRIX | Posted 05.25.2011 | Impact

NEW YORK — Pepsi is expanding its popular Refresh Project charitable program to help communities affected by the oil spill in the Gulf of Mexico...

Pepsi's 'Dream Machine' Pays You To Recycle

Inhabitat | Sarah Parsons | Posted 05.25.2011 | Green

Traditional vending machines require cash before providing folks with a tasty beverage. The Dream Machine, a new type of vending kiosk, embraces a muc...

A Foursquare Graduation: Jeremy Arnon's Interview with Tristan Walker

Ben Arnon | Posted 05.25.2011 | Technology
Ben Arnon

Not that Foursquare needs any more free press, but here's my conversation with Tristan Walker, who serves as VP of Business Development at the uber-popular startup Foursquare.

Corporate Social Media Usage: No one really knows how and we're all in the same boat.

Denis Campbell | Posted 05.25.2011 | Business
Denis Campbell

"Authentic voice" and "customer dialogue" were the buzzwords as 400 corporate marketing experts gathered for a day-long social media conference in London.

The Soda Tax Wars

Peter Dreier | Posted 05.25.2011 | Home
Peter Dreier

Armies of deep-pocketed lobbyists are marshaling astroturf front groups to give Coca-Cola and Pepsi's opposition to soda taxes a respectable air.

'The Road From Ruin': Are We Naive Idiots For Thinking Business Can Be Anything But Greedy?

Matthew Bishop | Posted 05.25.2011 | Books
Matthew Bishop

We don't believe capitalism will ever be perfect, or that you can entirely drive out the dark side of human nature. But we can do a lot better than we have done so far.

Harnessing Fan Support to Impact Your Bottom Line

Frank Cooper III | Posted 05.25.2011 | Business
Frank Cooper III

The world has changed significantly since 2007, causing a critical evolution in our thinking and brand behavior. Thus, consumers not only expect to be involved in brand decisions, they want to lead.

Does America Also Need Cultural Health Care?

Rob Patterson | Posted 05.25.2011 | Entertainment
Rob Patterson

The majors were an almost ghostly presence at SXSW 2010. The indies have now seized the day within the leading-edge music market.