Direct conversations with your customers are incredibly powerful, but the seeming lack of control can be unnerving. So how can you engage at a meaningful level?
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Pepsi's giving the diet version of its drink a makeover.
The new Diet Pepsi "Skinny Can" will debut at New York's Fall 2011 Fashion Week this month. ...
Here's my take-away on this Superbowl ad and corporate media's "critique".
Just as protecting one's good brand name requires attention, companies need to also be aware of how their name is being used -- and recognize when it may be time to get a little friendlier.
The World Economic Forum kicked off this week. And this year, the press is enamored with the new quota system.
The Department of Health is putting the fast food companies McDonald's and KFC and processed food and drink manufacturers such as PepsiCo, Kellogg's, ...
Here's my attempt to capture the most important stories that affected the greening of business in 2010 and my predictions for the future.
PepsiCo Inc. is betting that consumers want to "snackify" drinks.
As part of its strategy to tap into the market for more nutritious convenience food...
A handful of brands seem to be coming up with a viable solution to use the college platform, the bowl platform, and the good will of the holiday season to create an effective win for all involved.
Having used apes to entertain and promote its products, it seems fitting that Pepsi should direct some of its charitable spending toward caring for these creatures. But it's not up to Pepsi, it's up to you!
If one were to judge a forum's importance by the level of participation, then the MDG Summit was clearly a big success: But was it as strong on the substantive side?
When Hugh Hefner announced his intention to take Playboy Enterprises private in July, the struggling company's stock climbed more than 40 percent in o...
NEW YORK — PepsiCo plans to expand its popular Refresh Project, a charity program that has generated tens of millions of votes and countless Twe...
ALBANY - Assembly Speaker Sheldon Silver owns stock in 30 companies with business before the state, the Daily News has learned.
The shares are a pote...
The allure of $50,000 to support NeighborGoods was difficult to ignore, but after months of fruitless work, I will no longer be asking anyone to vote for us in the Pepsi Refresh challenge.
The Republicans are doing what they do best: Obfuscate the issues, blame, complain, point fingers and make up stuff up instead of offering real solutions about real problems.
If you've recently taken a trip down the beverage aisle in your supermarket, you may have noticed something funky going on with Gatorade. It's not onl...
NEW YORK — Pepsi is expanding its popular Refresh Project charitable program to help communities affected by the oil spill in the Gulf of Mexico...
Traditional vending machines require cash before providing folks with a tasty beverage. The Dream Machine, a new type of vending kiosk, embraces a muc...
Not that Foursquare needs any more free press, but here's my conversation with Tristan Walker, who serves as VP of Business Development at the uber-popular startup Foursquare.
"Authentic voice" and "customer dialogue" were the buzzwords as 400 corporate marketing experts gathered for a day-long social media conference in London.
Armies of deep-pocketed lobbyists are marshaling astroturf front groups to give Coca-Cola and Pepsi's opposition to soda taxes a respectable air.
We don't believe capitalism will ever be perfect, or that you can entirely drive out the dark side of human nature. But we can do a lot better than we have done so far.
The world has changed significantly since 2007, causing a critical evolution in our thinking and brand behavior. Thus, consumers not only expect to be involved in brand decisions, they want to lead.
The majors were an almost ghostly presence at SXSW 2010. The indies have now seized the day within the leading-edge music market.
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