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Personal Brand

Building a Reputation in Your Industry Beyond the Brand of Your Employer

Brian Honigman | Posted 04.25.2015 | Business
Brian Honigman

The most common question I get from my network is how to grow a reputation in an industry, while also attending to the responsibilities of a full-time job.

Spark Your Brand -- Discover, Define and Design

Ellevate | Posted 04.17.2015 | Women
Ellevate

Branding is more than a logo, website or business card. It is what you are known for and how you make people feel after interacting with you.

Why Fit In? Stand Out and Win in Business

Jimmy Nguyen | Posted 05.02.2015 | Business
Jimmy Nguyen

Let's face it, many professionals have good skills. So it helps to be memorable -- whether your goal is to win clients, get promoted in your organization, or rise to the top of an industry.

6 Big Misconceptions People Have About Personal Branding Online

Joanne Tombrakos | Posted 05.01.2015 | Business
Joanne Tombrakos

Even as the importance of having a good digital profile is more readily accepted and recognized there is still a lot of mystery surrounding it. With that come many misconceptions. I offer six of what I see as the most common.

The Importance of Looking After Your Personal Brand this Christmas, New Year and Beyond...

Zahrina Robertson | Posted 02.03.2015 | Business
Zahrina Robertson

By following these simple guidelines at events throughout the year you can enhance and protect your personal brand and will perceived by your friends, colleagues and employers as professional and confident.

You Can't Be Whatever You Want

Michael Peggs | Posted 01.10.2015 | Business
Michael Peggs

I remember in second grade, my teacher went around the classroom and asked each student what they wanted to be when they grew up. Some kids wanted to be doctors and lawyers, but most wanted to be athletes or superheroes.

The Characters in Your LinkedIn Network

Sajeel Qureshi | Posted 01.03.2015 | Business
Sajeel Qureshi

LinkedIn started as a wonderful tool to professionally develop with avenues such as social selling, recruiting and B2B advertising, but now it is in a dark place. Kind of like that place the Cleveland Cavaliers went after LeBron James left. This is our fault a lot more than LinkedIn's.

4 Ways to Show Your Personal Brand in Interviews

Melissa Llarena | Posted 12.28.2014 | Business
Melissa Llarena

What do Oprah, Michael Jordan and Madonna all have in common? Sure, they've all attained a certain level of success, but one is a media mogul who like...

Effectively Building Your Personal Brand with Zahrina Robertson

Zahrina Robertson | Posted 12.19.2014 | Business
Zahrina Robertson

Today, there is a lot of talk about personal branding and every career minded professional understands it's importance. Everybody has his or her own p...

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 11.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 09.14.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

8 Content Marketing Tips for When No One Reads Your Content

Sajeel Qureshi | Posted 09.13.2014 | Small Business
Sajeel Qureshi

Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?

What's Your Meeting Brand?

Shani Harmon | Posted 08.11.2014 | Business
Shani Harmon

Many leaders operate as if their meeting brand doesn't directly affect their professional brand. We're here to argue that they're one in the same. Most professionals spend the majority of their work day in meetings; their perceptions of one another are based on what they see during these.

7 Essential Steps to Leap into Entrepreneurship

Bobby Umar | Posted 07.21.2014 | Business
Bobby Umar

Starting a business can be a scary thing. You give up the stability (albeit perceived) of a steady income with benefits. You put your career on hold. You sacrifice significant time and energy for the first several years just to get up to your former corporate salary. You enter a risky area where most people fail within five years.

10 Reasons You Need a Digital You

Joanne Tombrakos | Posted 07.06.2014 | Business
Joanne Tombrakos

The reality is, no matter who you are, business professional to entrepreneur, CEO to salesperson, your digital you opens doors, creates new connections and keeps you marketable and relevant. It deserves your time.

Authority Marketing is a New Focal Point for Entrepreneurs

Brian Horn | Posted 05.07.2014 | Small Business
Brian Horn

In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.

To Build a Personal Brand With Social Media Takes Experimentation

Peter Cardon | Posted 05.04.2014 | Business
Peter Cardon

Although most business students use social media often, they have rarely developed a strategic approach to creating a personal brand.

Promoting Your Value in a New Era

Sara Canaday | Posted 04.02.2014 | Business
Sara Canaday

Those who have the social fluency to succeed in face-to-face settings and who use rich stories to promote their brand emerge as the rising stars.

How to Write a Professional Bio for Twitter, LinkedIn and More

Her Campus | Posted 03.24.2014 | College
Her Campus

A great bio displays your personality and professionalism year-round, and it's also a quick and easy way for you to garner interest from potential employers, bringing you one step closer to the job of your dreams.

Branding Yourself for 2014

Tom J. Hidvegi | Posted 03.05.2014 | Impact
Tom J. Hidvegi

Personal branding became such a buzzword that it's rather lame to use it. Regardless of the overused term and its negative connotation, there is no way to avoid it in 2014. Everyone's value is earned rather than built.

What a Total Jerk on Twitter Taught Me About Online Brand

Greg Savage | Posted 11.05.2013 | Business
Greg Savage

Just one tweet provoked such an active response from my followers, all echoing disapproval. The question is, how many people read that tweet and thought "idiot"?

Night of the Living Selfies

Michael Ramah | Posted 01.23.2014 | Business
Michael Ramah

For all the shock, outrage and moralizing over the likes of Anthony Weiner, Geraldo and any number of reality show, former child stars and soon-to-be former pop stars, are their digital hijinks really that far removed from what has become commonplace behavior for millions online?

Brand Yourself As a 21st Century Leader

Shanna B. Van Ness | Posted 11.11.2013 | Women
Shanna B. Van Ness

In reflecting upon my professional experiences, I inventoried ways in which my brand was created. These are tools that can be applied at any level in one's career.

Finding your Personal Brand Through Reinvention -- Back to School, Reality, Project 'You'

Kathi Sharpe-Ross | Posted 10.19.2013 | Women
Kathi Sharpe-Ross

Regardless of whether you enjoyed a long, lazy vacation or glimpses of sunshine and soulful weekends, there's no denying that "back to school" season puts a charge into the universe that says "get back to it all!"

Three Steps to Rethinking Reputation

Michelle Jordan | Posted 10.06.2013 | Business
Michelle Jordan

To arm yourself with tools you need to protect your reputation from damage in this social media world, you might want to consider reputation responsibility.