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Personal Branding

Once Upon a Time...

Malcolm Levene | Posted 04.22.2013 | Healthy Living
Malcolm Levene

A plan or strategy without action is next to useless. In my considered opinion, action and a follow-up to the action are essential tools. How you plan to promote yourself is the vital ingredient.

Authors, If You Don't Invest in your Career and Brand, No One Else Will Either

Fauzia Burke | Posted 03.31.2013 | Books
Fauzia Burke

If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.

Protecting and Projecting Your Personal Brand in 2013

Malcolm Levene | Posted 03.25.2013 | Healthy Living
Malcolm Levene

When we find an interest that adds meaning to our lives and to those around us, our life becomes more fulfilled. Our personal brand becomes glossier on the inside and on the outside. In essence, we are being the person we are most proud of.

Why Your Online Activity - Right Now - Matters

Craig Kanalley | Posted 01.21.2013 | Technology
Craig Kanalley

This post was originally published in The Daily Collegian, Penn State's student newspaper. It was cross-posted to The Huffington Post with permission....

My Personal Brand

Malcolm Levene | Posted 02.19.2013 | Business
Malcolm Levene

When I got the message that my business was going through new and different challenges, I decided that I should have had a plan B to fall back on. Then after about six very long months, I decided to reinvent my personal brand.

Leadership and Weather Patterns

Tamara Ganc | Posted 02.19.2013 | Business
Tamara Ganc

It's trendy lately to talk about personal brands and how people perceive you. In my view, people experience your brand much the way they experience the weather. Are you mostly sunny or mostly cloudy? Frosty? Mild? Hazy? Warm?

Experts Reveal How Small Business Owners Can Develop Their Personal Brands

Erica Nicole | Posted 01.14.2013 | Small Business
Erica Nicole

As the world population hits 7 billion, barriers to startup entry decrease, social technology usage multiplies, fragmentation of media consumption continues, and the movement of people and ideas increase -- can small business owners afford not to brand themselves?

Your Own Personal Brand Part II: Unforgettable You

O'Brien Browne | Posted 01.06.2013 | Business
O'Brien Browne

Your own personal brand should make you unforgettable. Winning job applicants are those who succeed in sinking a memory hook into the soft gray membrane of their interviewers' brains.

5 Ways to Build a Personal Brand

Rebecca Shambaugh | Posted 12.22.2012 | Business
Rebecca Shambaugh

What do you want people to think and say about you and how do you need to show up to achieve that impression? If you don't already have a brand or if you are considering changing it, here are a few tips to get you started.

Consumer-led Storytelling: Brand Communication in a New Age

Omar Kattan | Posted 10.11.2012 | Business
Omar Kattan

Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).

Your Personal Brand and Your Personal Style Are Inextricably Linked

Malcolm Levene | Posted 12.10.2012 | Healthy Living
Malcolm Levene

Taking care of your personal style is integral to authentically communicating your "personal brand" and doing so as if you are proud of it. When we neglect our "outer brand," that's to say, our attire, grooming and physical appearance, we come across as unprofessional.

Lessons in Entrepreneurship

Shruti Eva Saini | Posted 11.28.2012 | Business
Shruti Eva Saini

Being a first mover is only advantageous to the extent that your product and service meets an unmet or existing need better than current offerings and creates a loyal consumer base quickly, whether via network effects or brand adhesion.

What the Kardashians Can Teach You About Fashion Blogging (Content Isn't King, Branding Is)

Erin Flynn | Posted 11.11.2012 | Style
Erin Flynn

Building a brand is something that takes a lot of thought and time. Once you find what ultimately makes your readers tick on both a materialistic level and a human level, people will be able to relate to you and your words.

Fake Reviews Are Worse Than Bad Ones

Fauzia Burke | Posted 11.10.2012 | Books
Fauzia Burke

The pathway to success in book publishing is not found in the snake oil of fake reviews. Just because something can be done online, does not mean it should be.

Why Your Personal Brand Wants You to Take Time Off

Karen Leland | Posted 09.30.2012 | Small Business
Karen Leland

The next time you sit down to plan a weekend away or a summer vacation, remember: it's not just your body and brain you're rejuvenating but also your personal brand -- it deserves a holiday too.

What Charlotte Beers Taught Me About Being Fearless

Cari E. Guittard | Posted 09.09.2012 | Women
Cari E. Guittard

"The Under Secretary will not be scripted, she will speak her mind and share her opinions. If the White House has a problem with this they can take it up with her directly."

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 08.29.2012 | Business
Shawn Amos

How important is it to control your brand's message online? Just look at McDonald's in Canada's "Our Foods. Your Questions" website, which pulled back the curtain to address one customer's question about why their food looks so good in ads, and not so good in real life.

How to Build Social Brand Equity by Giving It Away

Beverly Macy | Posted 08.27.2012 | Business
Beverly Macy

I'm often asked how to create big brand equity. My best answer is "give it away."

WATCH: Jon Stewart Mocks Bin Laden's Letters

The Huffington Post | Christine Friar | Posted 05.04.2012 | Comedy

With this week marking the one-year anniversary of Osama bin Laden's death, the government released previously-unseen documents that were recovered in...

When 'Good' Advice Is Bad for You

Kathy Caprino | Posted 07.01.2012 | Business
Kathy Caprino

If you don't get want you need, be prepared to walk away from the relationship when you sense that this partnership is not for you or for your highest good. Don't wait to ask for what you know you need and want.

Dwyane Wade's Sister and Other Black Women Share Keys to Success

Zondra Hughes | Posted 06.23.2012 | Chicago
Zondra Hughes

"This is so much bigger than basketball," Wade said as she detailed the journey that took the family from poverty to a position of philanthropy with the Wade's World Foundation.

James Bond Brand Shaken Up: Swigging Heineken in New Movie Skyfall

Susan Harrow | Posted 06.10.2012 | Entertainment
Susan Harrow

Famed for his signature beverage of a vodka martini "shaken, not stirred," Bond has caved to down the brew for a purported 45 million dollar marketing deal from Heineken.

You've Got... Personal Branding

The Huffington Post | Posted 02.07.2012 | Small Business

TV Host and business guru Donny Deutsch discusses how individuals brand themselves in the digital age....

You Are Your Brand?

Barbara & Shannon Kelley | Posted 03.19.2012 | Women
Barbara & Shannon Kelley

If we let go of the need to fit ourselves into the brand, the image, the iconic self, maybe we'd have an easier time figuring out who we really are.

Why Boasting Is Bad for Your 'Brand'

Christina Patterson | Posted 02.11.2012 | Home
Christina Patterson

Some of us think that if you're going to boast about knowing things, or people, you should probably actually know them, because it doesn't take long, in an age of smartphones and Google, to find out if you don't.