When we find an interest that adds meaning to our lives and to those around us, our life becomes more fulfilled. Our personal brand becomes glossier on the inside and on the outside. In essence, we are being the person we are most proud of.
When I got the message that my business was going through new and different challenges, I decided that I should have had a plan B to fall back on. Then after about six very long months, I decided to reinvent my personal brand.
It's trendy lately to talk about personal brands and how people perceive you. In my view, people experience your brand much the way they experience the weather. Are you mostly sunny or mostly cloudy? Frosty? Mild? Hazy? Warm?
As the world population hits 7 billion, barriers to startup entry decrease, social technology usage multiplies, fragmentation of media consumption continues, and the movement of people and ideas increase -- can small business owners afford not to brand themselves?
What do you want people to think and say about you and how do you need to show up to achieve that impression? If you don't already have a brand or if you are considering changing it, here are a few tips to get you started.
Taking care of your personal style is integral to authentically communicating your "personal brand" and doing so as if you are proud of it. When we neglect our "outer brand," that's to say, our attire, grooming and physical appearance, we come across as unprofessional.
Being a first mover is only advantageous to the extent that your product and service meets an unmet or existing need better than current offerings and creates a loyal consumer base quickly, whether via network effects or brand adhesion.
Building a brand is something that takes a lot of thought and time. Once you find what ultimately makes your readers tick on both a materialistic level and a human level, people will be able to relate to you and your words.
How important is it to control your brand's message online? Just look at McDonald's in Canada's "Our Foods. Your Questions" website, which pulled back the curtain to address one customer's question about why their food looks so good in ads, and not so good in real life.
If you don't get want you need, be prepared to walk away from the relationship when you sense that this partnership is not for you or for your highest good. Don't wait to ask for what you know you need and want.
Some of us think that if you're going to boast about knowing things, or people, you should probably actually know them, because it doesn't take long, in an age of smartphones and Google, to find out if you don't.