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Personal Branding

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 03.04.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

5 Personal Branding Lessons From Brand Ambassador Josh Madden

John Egan | Posted 03.04.2015 | Business
John Egan

For Josh Madden, it might be understandable if he paid less attention to his social media followers than to a gone-in-a-minute Snapchat message. Even though he's constantly on the go, Josh Madden doesn't take for granted his more than 47,500 Twitter followers and his nearly 24,000 Instagram followers.

Why Fit In? Stand Out and Win in Business

Jimmy Nguyen | Posted 03.02.2015 | Business
Jimmy Nguyen

Let's face it, many professionals have good skills. So it helps to be memorable -- whether your goal is to win clients, get promoted in your organization, or rise to the top of an industry.

6 Big Misconceptions People Have About Personal Branding Online

Joanne Tombrakos | Posted 03.02.2015 | Business
Joanne Tombrakos

Even as the importance of having a good digital profile is more readily accepted and recognized there is still a lot of mystery surrounding it. With that come many misconceptions. I offer six of what I see as the most common.

10 Vital Things Branding Can Do For You And Your Business

Tamara Romeo | Posted 02.27.2015 | Small Business
Tamara Romeo

The truth is, branding is serious strategic business. A good brand doesn't just happen, it's developed with careful focus, deep insightful thinking and lots of creative gusto.

Self-Promotion: Mastering The Art Of The Not So Shameless Plug

Betsie Gambel | Posted 02.27.2015 | Small Business
Betsie Gambel

Nothing feels better than knowing who you are, living it and sharing it with the world. By branding yourself, you will stand out among friends, peers and competitors, and people will begin to seek you out for your work as opposed to you doing the searching.

6 Tips For Overcoming Age Bias In Today's Job Market

Susan Peppercorn | Posted 02.25.2015 | Fifty
Susan Peppercorn

If you are searching for a new job and are over the age of 50, it's understandable that one of your biggest concerns is age discrimination. Age bias is real, but not insurmountable. Here are six tips for overcoming it.

Brian Williams and the Anatomy of a Comeback

Melissa Schwartz | Posted 02.18.2015 | Media
Melissa Schwartz

I make my living creating, enhancing and protecting brand reputations. That said, the ability of politicians and celebrities to reinvent themselves and make successful comebacks to public life never ceases to amaze me.

5 Negotiation Tips to Increase Your Salary in 2015

Ellevate | Posted 02.25.2015 | Business

Regardless of our experiences with negotiation, it's quite different approaching this conversation when your relationship with your boss and the opportunity to increase your earnings are at stake. Therefore, it's important to have a solid strategy to ensure you approach the topic with confidence and skill.

Nostalgia Nouveau: Tech on Top of Tech

Kimann Schultz | Posted 02.12.2015 | Technology
Kimann Schultz

Technology transports us, literally and figuratively. As time moves forward, tech morphs and takes us with it -- handing us time and again mixed bags of everyday altering accouterments and circumstance.

It's No Joke: Business Lessons from Improvisational Theatre

Beth Kuhel | Posted 02.12.2015 | Business
Beth Kuhel

Knowledge and experience have always been at the core of leadership, but improvisational skills are also necessary to confidently navigate change in the modern business world.

College Students: Start Branding Yourself Now

Alex Lyman | Posted 02.03.2015 | College
Alex Lyman

People will make snap judgments about you, but how you live up to your outer image will alter their impression. It's much easier to adjust your reputation now, than it will be to do it later in the professional world.

Why You Need a Personal Brand

Rebecca Shambaugh | Posted 01.30.2015 | Business
Rebecca Shambaugh

Last week I presented at a leadership forum for nearly a hundred talented and aspirational women leaders. At this venue, I rallied a call to action for women to have their voices heard and valued by creating a "personal brand."

Personal Branding Is the New Marketing: Are You Onboard?

Catriona Pollard | Posted 01.27.2015 | Business
Catriona Pollard

Branding is the art of standing out: a set of characteristics, values or qualities which set your proposition apart from other products or individuals. Simply put, it's your reputation.

3 Surefire Branding Secrets

Timothi Jane Graham | Posted 01.23.2015 | Small Business
Timothi Jane Graham

There's a lot to consider when building a Personal Brand. What you're selling, your audience, web design, photos, copy are all part of the big picture. But really before you can get to any of that you have to start with you. Here are three major things I consider when building my client's Personal Brand...

Selling You: Creating a Winning Professional Bio or Blurb

O'Brien Browne | Posted 01.20.2015 | Business
O'Brien Browne

Keeping these points in mind will make writing your blurb fun and enjoyable because it is about giving to others; and giving is always grander and more joyful than taking - which is exactly the key ingredient that makes up a great blurb.

How Publishing a Memoir Has Helped Grow My Business

M. Shannon Hernandez | Posted 01.15.2015 | Small Business
M. Shannon Hernandez

Publishing a book that helps you build a larger platform and become more visible in your brand is a great idea if you are looking for growth and bigger opportunities. I am forming friendships with authors around the world. That, is priceless!

The One Way to Be Indispensable at Work This Year

Chris Deaver | Posted 01.14.2015 | Business
Chris Deaver

Here we are: A New Year filled with endless hopes and dreams. It's exciting, but may feel scary for some of us, especially when it comes to our career growth.

The Modern Dilemma: Obsessively Selfish, Compulsively Selfless

Marian Salzman | Posted 02.22.2015 | Business
Marian Salzman

We just released our annual trends report for Havas Worldwide, but I'm thinking it could become a monthly thing. Today, the most fundamental truth of what's next (besides death and taxes) is unprecedented change.

The Importance of Looking After Your Personal Brand this Christmas, New Year and Beyond...

Zahrina Robertson | Posted 02.03.2015 | Business
Zahrina Robertson

By following these simple guidelines at events throughout the year you can enhance and protect your personal brand and will perceived by your friends, colleagues and employers as professional and confident.

How to Build an Online Profile That Leads to New Opportunities

Catriona Pollard | Posted 02.02.2015 | Business
Catriona Pollard

What's the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their company website, blog and maybe even their Facebook profile and Twitter account.

4 Things You Can Do to Personalize Your Brand Like the Celebs

Ellevate | Posted 02.03.2015 | Business

Whether you're seeking a career change, a promotion,or new clients, this is a powerful tool, and perhaps no one knows this better than A-list celebrities. Here are four things you can do to personalize your brand like a pro.

6 Steps to an Amazing Personal Website

Shayla R. Price | Posted 01.31.2015 | Technology
Shayla R. Price

A website is your personal mark on the Internet. In just a few seconds, people will learn your personality and decide if your site is worthy of their full attention. That's why it's so important to design a website that expresses your true self and engages your target audience.

The Other Side of the Desk

Jim Joseph | Posted 01.24.2015 | Business
Jim Joseph

I had an eye-opening experience the other day while I was interviewing a candidate to potentially join our agency. He happened to arrive at my office right while my assistant was trying to help me solve an IT issue that we just couldn't seem to crack.

How to Build Your Personal Brand

Daniel Scalco | Posted 01.17.2015 | Small Business
Daniel Scalco

Whether you realize it or not, you have a personal brand. As branding expert Chris Ducker says, "Your personal brand is what people say about you when you are not in the room."