There was a lot of hype and buzz involved when Web Summit announced that they were holding their first ever event in Asia, the RISE Conference. Web Summit is the technology conference held in Dublin, Ireland. Web Summit has grown from 400 to over 22,000 attendees since it started back in 2011 but RISE Conference started out with a bang with over 5000 attendees from over 75 countries.
While mobile computing is becoming the darling of marketers, its explosive growth rate is rather daunting, with more customers shopping via mobile devices every day. Forrester Research anticipates mobile commerce will exceed $31 billion by 2016. And by 2020 there will be 10 billion-plus devices in the pockets and palms of consumers.