Since 2007, the American Heart Association has held this event on the first Wednesday in April. The goal is encouraging Americans to get up and get moving on this day, and then to turn that activity into part of a healthy lifestyle.
Read Whole Story
Here's the modern strategy: Get boomers in that senior center door with a hot offering or service they need for themselves or their parents. Once they look around and see all there is, hook them!
Watch out, baseball: the country's legion of baby boomers seems to have a new favorite pastime.
As 9news.com, an NBC affiliate based out of Colora...
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more.