How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.
I've thought long and hard about an easy system for storing and labeling that anyone can use. Get out your Sharpie and come with me on a tour of my new and improved playroom.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.
Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.
Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.
Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.
Whether you're self-publishing or going the traditional route (or hybrid), you must map out the strategies for how you intend to build an engaging platform once you've reached those readers.
Check out our countdown of the most-pinned dresses from 2014!
Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.
Pinterest can be a major time suck and even a source of stress when you start feeling overloaded by idea after idea after idea. But it definitely doesn't need to be. To use the site to its fullest potential -- and your advantage -- implement these strategies for pinning like a total boss.
I thrive on party planning. I literally think about nonexistent parties and their never-gonna-happen details at red lights. I crave the smell of hot glue and Mod Podge. And I'm not going to apologize for it.
Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.
Mercifully, my social network can measure my value as a human being and a woman on criteria far more worthwhile than how I look in my underwear. Like, say, my ability to hand-stitch a reindeer costume for a pinecone.
Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.
I don't believe that girls are turned off by STEM because it's hard or simply because girls think they're bad at math. Girls aren't wimps or wilting flowers; they don't shrink from challenges just because something isn't a strength. We, as a culture, just aren't doing a very good job of selling tech to girls.