The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."
Unless you personally know someone, there's no real connection other than "like"ing the same movie, music or whatever. I don't know about you and maybe it's my age but it sure seems to be sucking the life out of a lot of people.
Social media does have the power to make us miserable and stressed out -- or to help us feel love and connection, joy and gratitude, inspiration and curiosity.
Pinterest has already proven successful in driving sales for online retailers, particularly for women. The mostly (80%) female social network has a really smooth flow to a point of sale, which makes it uniquely valuable to marketers.
Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...
How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.
I've thought long and hard about an easy system for storing and labeling that anyone can use. Get out your Sharpie and come with me on a tour of my new and improved playroom.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.
Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.
Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.
Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.
Whether you're self-publishing or going the traditional route (or hybrid), you must map out the strategies for how you intend to build an engaging platform once you've reached those readers.
Check out our countdown of the most-pinned dresses from 2014!
Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.
Pinterest can be a major time suck and even a source of stress when you start feeling overloaded by idea after idea after idea. But it definitely doesn't need to be. To use the site to its fullest potential -- and your advantage -- implement these strategies for pinning like a total boss.