All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.
Social media is a stepping stone in the sales funnel cycle. Your business has zero control over any of the social media platforms. You are at their mercy (and the mercy of the ever present algorithm) and there is not much you can do about that.
For a device to be truly personal, it must be integrative. Not just integrative on the business level, or even the social level, but holistically across all platforms of our lives, including the spiritual. After all, our goals and intentions give meaning to our daily activities. If we lose sight of them, we risk losing sight of ourselves.
While there are certainly advantages associated with limiting your social media marketing to those sites where you know your audience tends to spend time, you should also consider that you could be missing potential business if you are not willing to consider alternative social media networks.
Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.
In a phrase, cloud computing can change everything--and not just for consumers with creative bents. No longer do CIOs need to predict how much capacity they'll need to run their businesses.
"It is good to have an end to journey toward, but it is the journey that matters in the end." Noble sentiment, right? Lately I've seen it flickerin...
This year, I took a different approach. I wanted to have a party that was as stress-free as possible for me. Because when Mommy is stressed, no one has fun, especially Hubby. So, what does one Mommy looking for the easy way out do to throw a fun birthday party? Outsource.
The art of making appetizing cocktails is not something you're just born with.
The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."
Unless you personally know someone, there's no real connection other than "like"ing the same movie, music or whatever. I don't know about you and maybe it's my age but it sure seems to be sucking the life out of a lot of people.
Social media does have the power to make us miserable and stressed out -- or to help us feel love and connection, joy and gratitude, inspiration and curiosity.
Pinterest has already proven successful in driving sales for online retailers, particularly for women. The mostly (80%) female social network has a really smooth flow to a point of sale, which makes it uniquely valuable to marketers.
Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...
How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.