In my former days, I was a Hollywood publicist. Glitz and glamor were part of the job and planning A-list events was my forte. In the days before social media, I had fashion stylists and couture event planners in my Rolodex. So, how would that transfer into my current role as doting mom
We've become interchangeable, my daughter and I: teacher and learner, guide and novice, master and apprentice.
If you want to build your brand or create long-term brand value with Millennials and Generation Z, then understand the brand they truly value -- themselves.
Today's women have little in common with the figure of the typical housewife who dominated the 80s. Yet, marketers seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women.
I learned that you need a vision that inspires the people that work for you so that you can grow and go together.
With all of the recent criticism (and some praise) surrounding Hillary Clinton's newly revealed campaign logo, I decided it was time to have another chat with Mr. Sender in order to gain his perspective on Hillary's new bold "H" logo.
This company matches their vetted proprietary database of freelance writers, photographers and other content creators with businesses who are, for example, marketing products or expanding brand awareness.
Social media is a stepping stone in the sales funnel cycle. Your business has zero control over any of the social media platforms. You are at their mercy (and the mercy of the ever present algorithm) and there is not much you can do about that.
For a device to be truly personal, it must be integrative. Not just integrative on the business level, or even the social level, but holistically across all platforms of our lives, including the spiritual. After all, our goals and intentions give meaning to our daily activities. If we lose sight of them, we risk losing sight of ourselves.
While there are certainly advantages associated with limiting your social media marketing to those sites where you know your audience tends to spend time, you should also consider that you could be missing potential business if you are not willing to consider alternative social media networks.
In a phrase, cloud computing can change everything--and not just for consumers with creative bents. No longer do CIOs need to predict how much capacity they'll need to run their businesses.
Wherever you look online, though, there's no specific attribution to a letter, diary, speech or book. So it might be something he never said. Doesn't it sound a bit too, well, life-affirming for Hemingway?
This year, I took a different approach. I wanted to have a party that was as stress-free as possible for me. Because when Mommy is stressed, no one has fun, especially Hubby. So, what does one Mommy looking for the easy way out do to throw a fun birthday party? Outsource.
The art of making appetizing cocktails is not something you're just born with.
Unless you personally know someone, there's no real connection other than "like"ing the same movie, music or whatever. I don't know about you and maybe it's my age but it sure seems to be sucking the life out of a lot of people.
Social media does have the power to make us miserable and stressed out -- or to help us feel love and connection, joy and gratitude, inspiration and curiosity.