As a first-time mom, I've come to this simple realization: If you are worried that you're not a good parent, trust me, that makes you an amazing parent. It's the parents who don't worry that we should be worried about.
I admit that it would be nice to pin our body image hang-ups to one dartboard. It would be super keen if we could lay blame at the feet of the music industry, our seventh grade gym teacher or the guy (and let's face it, it was totally a dude) who invented the tube top.
Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.
In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...
Too many businesses fail to do their research before diving into social media - and there are many ways to fail at social media. Follow these eight practices to set your business up for success on whatever platforms you decide to use.
Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...
In short, as a society we have largely given up, giving age restrictions a collective shrug and "so what?" But, guess what? Age does matter, and here's why:
In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...
A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.
End radio silence in your social channels Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in th...
As they say, we have come a long way. Whether in government or out; whether an inventor, an engineer, an app designer, a government official, a new media department head; whether in business, government or academia.
Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.
Yoo-Hoo! Society! I've been thinking you should get a new hobby -- something that will divert your attention away from creating new and ridiculous ways to tear apart the female body, piece by piece, like your latest weapon of mass destruction: thigh gap.
Oh, Pinterest. I can't buy coconut oil at the local bodega. I've got to drive to Whole Foods. They keep those well away from bus routes. Anyway, coconut oil runs about eight bucks a jar, and most Whole Foods stores don't take WIC.
In my past career in travel ecommerce, one of the key issues I ran into was the extremely structured data format received from traditional reservation systems, which left little room for innovating the booking process.