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All the Doors to Hollywood and How to Open Them - Publicist

Anne M. Strick | Posted 11.23.2015 | Entertainment
Anne M. Strick

What does a movie publicist do? "A lot of things", says publicist LEONARD MORPURGO. "Basically, I blow the film's horn. As a Unit Publicist, I bring ...

5 Essential PR Tips for Small Businesses

Gillian Small | Posted 11.09.2015 | Business
Gillian Small

Elaborate public relations campaigns can often be an expensive undertaking. Creating a PR campaign to fit the needs of your small business will require focused time and effort, but doesn't have to break the bank. Below are a few tips to keep in mind when considering a public relations push.

How to Go Negative and Stay Positive

Alan Kelly | Posted 10.29.2015 | Business
Alan Kelly

Corporations, currently neutered by happy-talk policies and love-me-babe consultants, would be wise to study their options. Competing through communication is not a choice between doing nothing (a Pass) and criticizing an opponent (a Call Out).

Stewarding the Millennials: From Job Jumpers to Company Committed

Betsie Gambel | Posted 11.24.2015 | Business
Betsie Gambel

While baby boomers may have stuck with the same job for a lifetime, millennials don't like to sit still. Accustomed to instant gratification with drive up windows, multiple mobile devices and high speed connectivity, they don't like to stay in one place too long. And this attitude has transferred to the workplace.

Talent Wars: How Silicon Valley and the Start-up Allure Is Draining Talent from PR Agencies

Communications Week | Posted 10.27.2015 | Business
Communications Week

As the founder of a tech PR agency based in New York, I am constantly being asked when we are going to open an office on the West Coast.

Slow Marketing -- What Are You Waiting For?

Becs Miller | Posted 10.22.2015 | Business
Becs Miller

I've started noticing a trend. Increasingly in the world of business, and especially among online entrepreneurs, coaches are touting get-rich-quick schemes to help you reach that all-hallowed 6-figures in 6 minutes flat.

Why I've Brought the Public Relations Industry Mobile

Allison Kugel | Posted 10.13.2015 | Technology
Allison Kugel

Business, particularly the business of communications and public relations, is about forward movement, mobile technology and making the once inaccessible, accessible for everyone.

Win-Win < Win-Win-Win

Sar Haribhakti | Posted 10.06.2015 | Business
Sar Haribhakti

"Win-win-win" is situation in which you are not directly involved in an agreement between two people who stand to benefit, either in their personal or professional growth.

Top 20 Insights Every Marketer Should Know

Rebekah Iliff | Posted 09.29.2015 | Technology
Rebekah Iliff

The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the's all about utility and actionable insights.

How Your Small Business Can Automate Social and PR

John Rampton | Posted 09.23.2015 | Business
John Rampton

Small businesses often feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with the audience and has...

#Coalisamazing: What the PR Fail Really Means

David Saddington | Posted 09.09.2015 | Green
David Saddington

And so #coalisamazing became a viral hit and made the little known Australian Mineral Council a Twitter sensation... just not in the way their marketing team would have wanted. So if we dig a bit deeper past these tweets mocking a PR fail what can we say about the shifting perceptions to fossil fuels.

How I Discovered a Better Work-Life Balance By Involving the Children at Work

Chloe Reuter | Posted 09.08.2015 | Parents
Chloe Reuter

There's no simple and easy rule for working and being a hands on mother. But it is possible. I believe including the children in my work helps all of us at home.

5 Ways Educators Can Take Back Their Professional Narrative

Chester Goad, Ed.D. | Posted 08.25.2015 | Education
Chester Goad, Ed.D.

Regardless of political ideology, educators must reclaim their profession. I know you don't seek attention. You just want to teach, but it's time for a PR offensive of your own. It's time for the experts to drive the narrative, and below are five ways to do that.

PR Must Critically Think About Social Marketing Data

Jeremy Harris Lipschultz | Posted 08.19.2015 | Business
Jeremy Harris Lipschultz

Public relations educators meeting in San Francisco this month were reminded that students and professionals work in fragmented media spaces that require new skills and abilities.

7 New Social Media Tools With Sizzle

Reid Wegley | Posted 07.31.2015 | Technology
Reid Wegley

This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking minute contributing and curating content in hopes of engaging 'someone.'

Why A College is Using PR Terminology for Student Success

Scott Willyerd | Posted 07.29.2015 | College
Scott Willyerd

There's a new term that's being bandied about college and university career services offices. The term is often used in project management and is fam...

Preach Patience and Consistency in B2B Marketing

Eric Fischgrund | Posted 07.22.2015 | Business
Eric Fischgrund

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement.

Who Really Does Run the Roost at Nadine Johnson PR? Lupo Wanted to Share With Us That He Really is Top Dog.

Suzanne Donaldson | Posted 07.10.2015 | Style
Suzanne Donaldson

A few weeks ago we stopped by the fabulously hectic office of PR guru Nadine Johnson to get the scoop on dog mascot Lupo. He's stolen every heart in the office, so along with photographer Kimberly M. Wang/ and Mindy Montney of Dog & Co, we dug further to see what made this dog tick!

You're Probably Doing PR Wrong, Here's How to Fix It

Bryan Elliott | Posted 07.06.2015 | Business
Bryan Elliott

You might know Peter Shankman as the founder of HARO (Help a Reporter Out), the famous website that connects journalists and experts. Shankman is a veteran tech journalist, PR specialist and thought leader who also happens to battle HDAD, the occasional vomiting house cat and Imposter syndrome.

Marketing Without PR Fails

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

Marketers try to convince through psychological force while public relations professionals try to persuade through tapping into the pre-existing desires and values of their audiences. We lay the groundwork for marketers by creating the alluring perceptions that marketers sell.

5 New PR Tools That Crush It

Reid Wegley | Posted 06.04.2015 | Small Business
Reid Wegley

Since the majority of us don't have time for the evaluation piece of the puzzle, I've saved you the trouble of sorting through which PR tools you should skip and which one's you should add to your arsenal immediately.

How Product Hunt One Ups TechCrunch

Reid Wegley | Posted 05.27.2015 | Technology
Reid Wegley

Ryan Hoover is handing out golden tickets like Willy Wonka right now. The show is Product Hunt, Hoover's web platform for showcasing 15-20 new technol...

The Third Rail of Journalism

Stephen Jaffe | Posted 06.01.2015 | Media
Stephen Jaffe

Google is a wonderful creation. However, despite Google's historic contribution to the world, the fact remains that many of the links it lists on its search pages are often partially or even completely false.

How Corporate Responsibility is Returning Public Relations to Its Original Meaning

John Friedman | Posted 05.19.2015 | Business
John Friedman

I have been a practitioner for corporate communications, including public relations for more than three decades. And I have been working in corporate responsibility for the last 15 as well. In that time I have come to the conclusion that the two professions are - or will become - one and the same.

3 Tips for Getting PR for your Startup

Molly Borchers | Posted 05.11.2015 | Business
Molly Borchers

When you get media exposure, not only does it draw people to your site and earn you business, it makes you appear to be more credible, more successful. And who doesn't want that?