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7 Things Every Business Must Do When Responding to Online Reviews

Matthew Collis | Posted 04.27.2015 | Business
Matthew Collis

Let's face it, knowing how to properly handle and manage online reviews isn't just important, it's a must. 85% of customers read online reviews for local businesses and this number is likely to further increase.

Social Media 2.0: Improvised Marketing and PR Attention

Jeremy Harris Lipschultz | Posted 04.22.2015 | Business
Jeremy Harris Lipschultz

Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules, the social media 2.0 era demands real-time listening and "rapid response" based upon a more fluid business plan of options.

The Pursuit of Patience

Gillian Small | Posted 03.26.2015 | Small Business
Gillian Small

This week I celebrate the six-month anniversary of my small PR business and I can't help but reflect on the main goal that I set for myself just 26 short weeks ago.

Be Honest With What You Do Best -- Pretending Is a Slippery Slope

Rick Roth | Posted 03.26.2015 | Business
Rick Roth

Agencies should be honest about what they do best. Pretending is a slippery slope. If they have evolved their capabilities to offer more value, if they've acquired other talent to deliver differently, they should say so... when it's true.

On 'Dursting': Why Media Prey Go on Camera

Eric Dezenhall | Posted 03.20.2015 | Media
Eric Dezenhall

The main question I've been asked since The Jinx bowed last Sunday is why do people in trouble feel the compulsion to go on camera -- I'll call it "dursting" -- when nothing good can come from it?

Tumblr CEO Gets Squawk'd

Reid Wegley | Posted 03.19.2015 | Technology
Reid Wegley

All media interviews are potential pitfalls, even the low hanging fruit. Do your client's a favor, and rather than bask in the glow of gaining an interview, investigate that interview.

Women in Business: Suki Mulberg Altamirano, Founder, Lexington Public Relations

Laura Dunn | Posted 03.13.2015 | Business
Laura Dunn

Suki Mulberg Altamirano is the founder of Lexington Public Relations, a Nashville headquartered firm that specializes in creating breakthrough campaig...

Digital, Social Media Marketing and PR Instagram 'Wait and See'

Jeremy Harris Lipschultz | Posted 03.05.2015 | Business
Jeremy Harris Lipschultz

For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.

Eric Alterman: PR Is Killing Journalism

TakePart | Eric Alterman | Posted 03.03.2015 | Media

In a speech to colleagues not long ago, BBC News Economics Editor Robert Peston explained that while “some of [his] best friends are in PR,” never...

Changing Your Major Late in the Game: You Can Do It!

Intern Queen Campus Ambassadors | Posted 04.20.2015 | College
Intern Queen Campus Ambassadors

Roughly 80% of students change their majors at least once during the course of their four years, according to the National Center for Education Statistics. College helps you decide what kind of person you are and the career best suited for you.

Is PR Really Dead?

Margaret Heffernan | Posted 04.13.2015 | Business
Margaret Heffernan

Is PR dead? When I ran my first software business in the U.S., I was predictably eager to get the word out about the great technology we were doing. ...

Communication Matters: Getting Your Message Out

Lonnie A. Powers | Posted 04.12.2015 | Impact
Lonnie A. Powers

We are using three approaches to communications in order to broaden our impact. These approaches apply to foundations and nonprofits alike. The first is to communicate proactively with the media to educate the public.

Brian Williams, NBC, Social Media, PR and Branding

Jeremy Harris Lipschultz | Posted 04.10.2015 | Business
Jeremy Harris Lipschultz

I am not ready to conclude, as some have, that the new media age offers a free pass on traditional media ethics and credibility. If anything, our social media age demands higher standards of transparency, authenticity and believability.

Center for Public Integrity Reveals How PR Firms Manufacture Consent for Oil, Big Business

Steve Horn | Posted 03.22.2015 | Green
Steve Horn

The Center for Public Integrity has broken new ground by publishing a months-long investigation into the public relations and influence-peddling spending conducted by Big Business trade associations between 2008-2012.

Why Your Team Won't Use Your Organizational Messaging

Liz Wainger | Posted 03.22.2015 | Business
Liz Wainger

One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for it to take hold in their organization.

Avoid Stupid PR Blunders in 2015

Liz Wainger | Posted 02.25.2015 | Business
Liz Wainger

Are the people behind these PR blunders stupid? Probably not. But they are rushed, thoughtless and possibly clueless as well. We would like to assume that such insensitivity is unintentional, although heartless intent to gain attraction is always a remote (we hope) possibility.

The Sony Hack -- Shooting the Messenger in a Time of Crisis

Katie Chodosh | Posted 02.18.2015 | Media
Katie Chodosh

Of course Sony is angry and embarrassed that this has happened and it is unforgiveable that the hackers have leaked private information on employees and actors. But the press are not the villain here.

Like Canada's Harper Government, Obama Administration Muzzling Its Scientists

Steve Horn | Posted 02.09.2015 | Green
Steve Horn

In recent years, Canadian Prime Minister Stephen Harper has come under fire for disallowing scientists working for the Canadian government to speak directly to the press.

"Me": The Most Valuable Brand

Diane Primo | Posted 02.08.2015 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

4 Strategies NASA Used to Market the Moon

Markus Giesler | Posted 01.31.2015 | Business
Markus Giesler

Most people look at NASA as a space agency and at my childhood projects as natural activities. However, NASA is probably one of the most successful marketing agencies in the 20th century and my childhood is evidence of its enduring influence on society.

Hack vs Flack? What's the Problem? Geography!

Magda Abu-Fadil | Posted 01.29.2015 | Media
Magda Abu-Fadil

In an increasingly globalized world, albeit with local interests, where stories often break on social media before anyone has time to breathe, journalists and PR pros can't afford to be "geography challenged."

Why Instagram Matters

Jeff Pulver | Posted 01.18.2015 | Business
Jeff Pulver

The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.

Ebola PR, Global News and Social Media

Jeremy Harris Lipschultz | Posted 01.11.2015 | Media
Jeremy Harris Lipschultz

Too often, news media and social media chatter turn to fear mongering instead of dispassionate reporting of facts. Ebola offered "red meat" for sensational journalists, talk show hosts and social media opinion leaders.

Rick Berman Caught on Tape: Hear His 10 Tactics to Aid Dirty Energy Corps

Lisa Graves | Posted 12.31.2014 | Green
Lisa Graves

Rick Berman, the king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase the minimum wage for workers.

5 PR Lessons Conservative Catholic Cardinals Can Learn From Pope Francis

Karen Hart | Posted 12.30.2014 | Religion
Karen Hart

When you are going into battle, you don't show your opponent the chinks in your armor. Word choice, tone, humor all make a difference when you are talking to the press and making public statements. Being reactionary or accusatory never moves the ball down the court with the media.