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What Is Public Relations?

Eric Fischgrund | Posted 01.13.2016 | Business
Eric Fischgrund

Public relations service, one I consider to fall within and be a function of overarching marketing and communications practices, misses the boat when it comes to aligning a client's goals and its own PR strategy.

4 Ways to Tell Clients Why You Are Valuable

Liz Wainger | Posted 01.02.2016 | Business
Liz Wainger

Communicating value isn't about a list of things you do or products you offer. It isn't even enough to share stories about people who have used your product or service or become involved in your cause.

'Miracle of American Oil': Continental Resources Courted Corporate Media to Sell Oil Exports

Steve Horn | Posted 12.29.2015 | Green
Steve Horn

A document published by the Public Relations Society of America, discovered by DeSmog, reveals that from the onset of its public relations campaign, the oil industry courted mainstream media reporters to help it sell the idea of lifting the ban on crude oil exports to the American public and policymakers.

D-I-Y Public Relations for the Older Entrepreneur

Janice Celeste | Posted 12.17.2015 | Business
Janice Celeste

Older entrepreneurs have an ace card when it comes to public relations. They have developed contacts and resources over the years to makes it easier to get the word out about their businesses to colleagues. Word of mouth is still king but today it's often done over social media and that's where a lot of older entrepreneurs fall short.

Your First Resolution for 2016: A Communications Plan

Liz Wainger | Posted 12.03.2015 | Business
Liz Wainger

It's that time of year again. No, we're not talking about eggnog and holiday cheer, although "'tis the season." Rather, it's communications planning time! Don't have one? Maybe this is the year to create one. And if you do have one, it's time to examine how well you did against this past year's efforts and what adjustments you would make for the coming 12 months.

Fast Food PR Needs a Slow Food Movement

Mark Ballard | Posted 12.02.2015 | Business
Mark Ballard

During its rise, fast food was all about margins and profiting through short cuts--quantity over quality. But with each short cut, the service got pro...

Why Links Matter to Grow Your Business

Janis Couvreux | Posted 12.02.2015 | Business
Janis Couvreux

Right now, there is so much content on the Internet that just putting your website up, the digital equivalent of hanging out your shingle, is no longe...

The 10 Commandments of Smart Executive Thought Leadership

Mark Pasetsky | Posted 11.30.2015 | Business
Mark Pasetsky

While a smart executive thought leadership campaign is a proven way to distinguish your company from the competition, all pieces are not created equal.

All the Doors to Hollywood and How to Open Them - Publicist

Anne M. Strick | Posted 11.23.2015 | Entertainment
Anne M. Strick

What does a movie publicist do? "A lot of things", says publicist LEONARD MORPURGO. "Basically, I blow the film's horn. As a Unit Publicist, I bring ...

5 Essential PR Tips for Small Businesses

Gillian Small | Posted 11.09.2015 | Business
Gillian Small

Elaborate public relations campaigns can often be an expensive undertaking. Creating a PR campaign to fit the needs of your small business will require focused time and effort, but doesn't have to break the bank. Below are a few tips to keep in mind when considering a public relations push.

How to Go Negative and Stay Positive

Alan Kelly | Posted 10.29.2015 | Business
Alan Kelly

Corporations, currently neutered by happy-talk policies and love-me-babe consultants, would be wise to study their options. Competing through communication is not a choice between doing nothing (a Pass) and criticizing an opponent (a Call Out).

Stewarding the Millennials: From Job Jumpers to Company Committed

Betsie Gambel | Posted 12.01.2015 | Business
Betsie Gambel

While baby boomers may have stuck with the same job for a lifetime, millennials don't like to sit still. Accustomed to instant gratification with drive up windows, multiple mobile devices and high speed connectivity, they don't like to stay in one place too long. And this attitude has transferred to the workplace.

Talent Wars: How Silicon Valley and the Start-up Allure Is Draining Talent from PR Agencies

Communications Week | Posted 10.27.2015 | Business
Communications Week

As the founder of a tech PR agency based in New York, I am constantly being asked when we are going to open an office on the West Coast.

Slow Marketing -- What Are You Waiting For?

Becs Miller | Posted 10.22.2015 | Business
Becs Miller

I've started noticing a trend. Increasingly in the world of business, and especially among online entrepreneurs, coaches are touting get-rich-quick schemes to help you reach that all-hallowed 6-figures in 6 minutes flat.

Why I've Brought the Public Relations Industry Mobile

Allison Kugel | Posted 10.13.2015 | Technology
Allison Kugel

Business, particularly the business of communications and public relations, is about forward movement, mobile technology and making the once inaccessible, accessible for everyone.

Win-Win < Win-Win-Win

Sar Haribhakti | Posted 10.06.2015 | Business
Sar Haribhakti

"Win-win-win" is situation in which you are not directly involved in an agreement between two people who stand to benefit, either in their personal or professional growth.

Top 20 Insights Every Marketer Should Know

Rebekah Iliff | Posted 09.29.2015 | Technology
Rebekah Iliff

The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the end...it's all about utility and actionable insights.

How Your Small Business Can Automate Social and PR

John Rampton | Posted 09.23.2015 | Business
John Rampton

Small businesses often feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with the audience and has...

#Coalisamazing: What the PR Fail Really Means

David Saddington | Posted 09.09.2015 | Green
David Saddington

And so #coalisamazing became a viral hit and made the little known Australian Mineral Council a Twitter sensation... just not in the way their marketing team would have wanted. So if we dig a bit deeper past these tweets mocking a PR fail what can we say about the shifting perceptions to fossil fuels.

How I Discovered a Better Work-Life Balance By Involving the Children at Work

Chloe Reuter | Posted 09.08.2015 | Parents
Chloe Reuter

There's no simple and easy rule for working and being a hands on mother. But it is possible. I believe including the children in my work helps all of us at home.

5 Ways Educators Can Take Back Their Professional Narrative

Chester Goad, Ed.D. | Posted 08.25.2015 | Education
Chester Goad, Ed.D.

Regardless of political ideology, educators must reclaim their profession. I know you don't seek attention. You just want to teach, but it's time for a PR offensive of your own. It's time for the experts to drive the narrative, and below are five ways to do that.

PR Must Critically Think About Social Marketing Data

Jeremy Harris Lipschultz | Posted 08.19.2015 | Business
Jeremy Harris Lipschultz

Public relations educators meeting in San Francisco this month were reminded that students and professionals work in fragmented media spaces that require new skills and abilities.

7 New Social Media Tools With Sizzle

Reid Wegley | Posted 07.31.2015 | Technology
Reid Wegley

This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking minute contributing and curating content in hopes of engaging 'someone.'

Why A College is Using PR Terminology for Student Success

Scott Willyerd | Posted 07.29.2015 | College
Scott Willyerd

There's a new term that's being bandied about college and university career services offices. The term is often used in project management and is fam...

Preach Patience and Consistency in B2B Marketing

Eric Fischgrund | Posted 07.22.2015 | Business
Eric Fischgrund

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement.