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Win-Win < Win-Win-Win

Sar Haribhakti | Posted 10.06.2015 | Business
Sar Haribhakti

"Win-win-win" is situation in which you are not directly involved in an agreement between two people who stand to benefit, either in their personal or professional growth.

Top 20 Insights Every Marketer Should Know

Rebekah Iliff | Posted 09.29.2015 | Technology
Rebekah Iliff

The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the's all about utility and actionable insights.

How Your Small Business Can Automate Social and PR

John Rampton | Posted 09.23.2015 | Business
John Rampton

Small businesses often feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with the audience and has...

#Coalisamazing: What the PR Fail Really Means

David Saddington | Posted 09.09.2015 | Green
David Saddington

And so #coalisamazing became a viral hit and made the little known Australian Mineral Council a Twitter sensation... just not in the way their marketing team would have wanted. So if we dig a bit deeper past these tweets mocking a PR fail what can we say about the shifting perceptions to fossil fuels.

How I Discovered a Better Work-Life Balance By Involving the Children at Work

Chloe Reuter | Posted 09.08.2015 | Parents
Chloe Reuter

There's no simple and easy rule for working and being a hands on mother. But it is possible. I believe including the children in my work helps all of us at home.

5 Ways Educators Can Take Back Their Professional Narrative

Chester Goad, Ed.D. | Posted 08.25.2015 | Education
Chester Goad, Ed.D.

Regardless of political ideology, educators must reclaim their profession. I know you don't seek attention. You just want to teach, but it's time for a PR offensive of your own. It's time for the experts to drive the narrative, and below are five ways to do that.

PR Must Critically Think About Social Marketing Data

Jeremy Harris Lipschultz | Posted 08.19.2015 | Business
Jeremy Harris Lipschultz

Public relations educators meeting in San Francisco this month were reminded that students and professionals work in fragmented media spaces that require new skills and abilities.

7 New Social Media Tools With Sizzle

Reid Wegley | Posted 07.31.2015 | Technology
Reid Wegley

This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking minute contributing and curating content in hopes of engaging 'someone.'

Why A College is Using PR Terminology for Student Success

Scott Willyerd | Posted 07.29.2015 | College
Scott Willyerd

There's a new term that's being bandied about college and university career services offices. The term is often used in project management and is fam...

Preach Patience and Consistency in B2B Marketing

Eric Fischgrund | Posted 07.22.2015 | Business
Eric Fischgrund

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement.

Who Really Does Run the Roost at Nadine Johnson PR? Lupo Wanted to Share With Us That He Really is Top Dog.

Suzanne Donaldson | Posted 07.10.2015 | Style
Suzanne Donaldson

A few weeks ago we stopped by the fabulously hectic office of PR guru Nadine Johnson to get the scoop on dog mascot Lupo. He's stolen every heart in the office, so along with photographer Kimberly M. Wang/ and Mindy Montney of Dog & Co, we dug further to see what made this dog tick!

You're Probably Doing PR Wrong, Here's How to Fix It

Bryan Elliott | Posted 07.06.2015 | Business
Bryan Elliott

You might know Peter Shankman as the founder of HARO (Help a Reporter Out), the famous website that connects journalists and experts. Shankman is a veteran tech journalist, PR specialist and thought leader who also happens to battle HDAD, the occasional vomiting house cat and Imposter syndrome.

Marketing Without PR Fails

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

Marketers try to convince through psychological force while public relations professionals try to persuade through tapping into the pre-existing desires and values of their audiences. We lay the groundwork for marketers by creating the alluring perceptions that marketers sell.

5 New PR Tools That Crush It

Reid Wegley | Posted 06.04.2015 | Small Business
Reid Wegley

Since the majority of us don't have time for the evaluation piece of the puzzle, I've saved you the trouble of sorting through which PR tools you should skip and which one's you should add to your arsenal immediately.

How Product Hunt One Ups TechCrunch

Reid Wegley | Posted 05.27.2015 | Technology
Reid Wegley

Ryan Hoover is handing out golden tickets like Willy Wonka right now. The show is Product Hunt, Hoover's web platform for showcasing 15-20 new technol...

The Third Rail of Journalism

Stephen Jaffe | Posted 06.01.2015 | Media
Stephen Jaffe

Google is a wonderful creation. However, despite Google's historic contribution to the world, the fact remains that many of the links it lists on its search pages are often partially or even completely false.

How Corporate Responsibility is Returning Public Relations to Its Original Meaning

John Friedman | Posted 05.19.2015 | Business
John Friedman

I have been a practitioner for corporate communications, including public relations for more than three decades. And I have been working in corporate responsibility for the last 15 as well. In that time I have come to the conclusion that the two professions are - or will become - one and the same.

3 Tips for Getting PR for your Startup

Molly Borchers | Posted 05.11.2015 | Business
Molly Borchers

When you get media exposure, not only does it draw people to your site and earn you business, it makes you appear to be more credible, more successful. And who doesn't want that?

Mrs. Sizzle Sat With PR Consulting and the Result Was Canine Cool. Kimberly M Wang Documented and Dog & Co. Brought the Goodies!

Suzanne Donaldson | Posted 05.04.2015 | Style
Suzanne Donaldson

Since its founding in 1997, PR Consulting has been the press arm of some of the world's most recognizable, and enviable, fashion and beauty brands, retail giants and hotels.

7 Things Every Business Must Do When Responding to Online Reviews

Matthew Collis | Posted 06.25.2015 | Business
Matthew Collis

Let's face it, knowing how to properly handle and manage online reviews isn't just important, it's a must. 85% of customers read online reviews for local businesses and this number is likely to further increase.

Social Media 2.0: Improvised Marketing and PR Attention

Jeremy Harris Lipschultz | Posted 06.22.2015 | Business
Jeremy Harris Lipschultz

Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules, the social media 2.0 era demands real-time listening and "rapid response" based upon a more fluid business plan of options.

The Pursuit of Patience

Gillian Small | Posted 05.26.2015 | Small Business
Gillian Small

This week I celebrate the six-month anniversary of my small PR business and I can't help but reflect on the main goal that I set for myself just 26 short weeks ago.

Be Honest With What You Do Best -- Pretending Is a Slippery Slope

Rick Roth | Posted 05.26.2015 | Business
Rick Roth

Agencies should be honest about what they do best. Pretending is a slippery slope. If they have evolved their capabilities to offer more value, if they've acquired other talent to deliver differently, they should say so... when it's true.

On 'Dursting': Why Media Prey Go on Camera

Eric Dezenhall | Posted 05.20.2015 | Media
Eric Dezenhall

The main question I've been asked since The Jinx bowed last Sunday is why do people in trouble feel the compulsion to go on camera -- I'll call it "dursting" -- when nothing good can come from it?

Tumblr CEO Gets Squawk'd

Reid Wegley | Posted 05.16.2015 | Technology
Reid Wegley

All media interviews are potential pitfalls, even the low hanging fruit. Do your client's a favor, and rather than bask in the glow of gaining an interview, investigate that interview.