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Protecting Our Fourth Estate: The Plunder of Politics and PR

Alan Kelly | Posted 12.11.2016 | Media
Alan Kelly

Last month, when President-Elect Donald Trump convened a meeting of American news elites, he shocked us with another dissection of our precious Fourth...

How to Develop a Successful PR Strategy

Catriona Pollard | Posted 11.30.2016 | Business
Catriona Pollard

Have you started noticing your competitors in the media? They have most likely started using public relations (PR) tactics to build their profile an...

10 Bay Area Media Training Experts For The Speaking Challenged GirlBoss

Nancy Laws | Posted 11.08.2016 | Business
Nancy Laws

The first time I had to speak publicly was a whirlwind interview with my local news station. I had never done an interview before, at least not one th...

Podcasters! Use PR To Find New Listeners

Catriona Pollard | Posted 11.05.2016 | Business
Catriona Pollard

Podcasts are one of the fastest growing media platforms. In 2015 Apple announced it had reached 1 billion podcast subscriptions, spread across 250,000...

Why You Should Combine Your PR And Social Media

Catriona Pollard | Posted 10.21.2016 | Business
Catriona Pollard

When you think public relations (PR), do you think social media or vice versa? PR creates a two-way communication between an organisation and the peo...

#FredinChina: Smart crisis management from Tencent WeChat

Fred Raillard | Posted 10.12.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands...

20 Ways Obama's PR Team Nails Online Marketing

Zach Kitschke | Posted 09.19.2016 | Politics
Zach Kitschke

As the November election become increasingly closer, we decided to take at look at 20 impressive visuals used by Obama's marketing team during his presidential career, and the thought process that went behind each.

How An Upper East Side Republican Became PR's 'Mayor Of Harlem'

Tony Sachs | Posted 09.13.2016 | New York
Tony Sachs

You take a guy -- a white guy, an Irish guy, born in Seattle, a longtime Upper East Sider, a Trump voter, no less. You stick him in an apartment north of 125th St. And less than a year later he's going around unironically calling himself the Mayor of Harlem. What happened?

5 PR Tactics To Get Ahead Of Your Competitors

Catriona Pollard | Posted 08.24.2016 | Business
Catriona Pollard

What public relations does is tell your stories while also building your reputation and credibility - so people buy the relationship and promise rather than just the service or widget.

5 Ways To Launch Your Startup With A Bang

Catriona Pollard | Posted 08.18.2016 | Business
Catriona Pollard

After many months of hard work, living and breathing your tech baby, frantically trying to get your new startup ready for its first customers, there's no doubt you want as many people as possible to love your new concept just as passionately as you do.

Unifying PR And Content Marketing, Influence & Co. Redefines Corporate Influence

Chirag Kulkarni | Posted 08.11.2016 | Business
Chirag Kulkarni

If you're like most people, you use the internet to learn more about anything and everything that pops into your brain. Whether that's entertainment news, current events, industry insights, and updates, or information about how you can build a better business, you're looking online for information -- and you're finding content.

"The Last Thing I Need is More PR Pitches" - Joe Journalist

Allison Kugel | Posted 08.03.2016 | Business
Allison Kugel

Every now and then our team at the Upitch App receives an email from a journalist who, frustrated with their overflowing inbox, tells us they don't want to download Upitch because the last thing in this world they want or need is - you guessed it - more pitches! Point taken. But here's the rub (in our humble opinion)...

Using PR To Get Ahead In The HR And Small Business Sector

Catriona Pollard | Posted 08.02.2016 | Business
Catriona Pollard

It's the chicken and egg scenario so many new businesses face. They need sales to get off the ground, but they don't have the funds for big advertising and marketing campaigns. They know they need credibility and a great reputation to make sales, but they have none because they are just starting out.

Primaries, Conventions, And Nominations! Oh My! If We Only Had A Brain.

Stephen Rosa | Posted 07.29.2016 | Politics
Stephen Rosa

Is this a presidential election or a bad version of The Wizard of Oz? The long and perilous journey along the yellow brick campaign trail to the November election is almost over.

10 Ways To Revamp Your PR Strategy

AJ Agrawal | Posted 07.10.2016 | Business
Read More: Pr, Business News
AJ Agrawal

One aspect of your company that you have to take into account is PR. You could just hire a public relations company to do the job for you, but that's ...

How To Win The PR Game

AJ Agrawal | Posted 07.10.2016 | Business
Read More: Pr, Business News
AJ Agrawal

The way you win at the PR game is by getting the most PR in the shortest period of time. Quality matters, naturally, but what you want is quality PR i...

7 Characteristics of an Employable College Graduate

Anne Deeter Gallaher | Posted 06.25.2016 | Business
Anne Deeter Gallaher

As a college graduate, you now have a clearer and shorter path to increased earning potential, compounded retirement potential, and a longer and healt...

5 PR Tips For Entrepreneurs

Catriona Pollard | Posted 06.22.2016 | Business
Catriona Pollard

Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning fro...

Anne Deeter Gallaher and Ben Gallaher Discuss Your Digital Tattoo in #TalkToMe

Anne Deeter Gallaher | Posted 06.21.2016 | Business
Anne Deeter Gallaher

What advice does a mother have for her son when the conversation turns to owning a business and protecting your digital tattoo? Ben Gallaher, a Sony ...

PR Lessons Everyone Can Learn From the Cincinnati Zoo Incident

Richard Lorenzen | Posted 06.08.2016 | Business
Richard Lorenzen

Earlier this month when a young boy fell into a gorilla enclosure at the Cincinnati Zoo, concerned citizens from all over the world started weighing i...

A paid Enternship for Women over Forty: Because Re-entry is a Bitch

Jenny Block | Posted 06.03.2016 | Women
Jenny Block

Dara Kaplan (left) & Gwen Wunderlich (right) of Wunderlich Kaplan Communications Photo credit: Heidi Green It happens all the time. A woman leaves he...

Getting Into The Mindset For Visibility Online

Becs Miller | Posted 06.02.2016 | Business
Becs Miller

I started doing some Facebook Live videos recently, and although at first the thought of speaking live to an audience was terrifying, I found out I ac...

3 Ways Aged Care Facilities Can Get Ahead With Public Relations

Catriona Pollard | Posted 06.02.2016 | Business
Catriona Pollard

If you're in the aged care industry, you'll know that when it comes to the well-being of a loved one, people need to first develop trust in the standa...

Why Local News Coverage is So Important

Richard Lorenzen | Posted 06.02.2016 | Business
Richard Lorenzen

When it comes to building your brand and standing out in the market, so many CEOs only focus on the big picture and on the national coverage. While th...

How Martial Vivot Became The Most Famous Men's Hair Stylist In The World: A PR and Social Media Case Study

Christopher Lee Nutter | Posted 12.29.2016 | Business
Christopher Lee Nutter

As a former editor and writer for the national media (including for The New York Times, the Village Voice, New York magazine, Details, Entertainment W...