A document published by the Public Relations Society of America, discovered by DeSmog, reveals that from the onset of its public relations campaign, the oil industry courted mainstream media reporters to help it sell the idea of lifting the ban on crude oil exports to the American public and policymakers.
Older entrepreneurs have an ace card when it comes to public relations. They have developed contacts and resources over the years to makes it easier to get the word out about their businesses to colleagues. Word of mouth is still king but today it's often done over social media and that's where a lot of older entrepreneurs fall short.
It's that time of year again. No, we're not talking about eggnog and holiday cheer, although "'tis the season." Rather, it's communications planning time! Don't have one? Maybe this is the year to create one. And if you do have one, it's time to examine how well you did against this past year's efforts and what adjustments you would make for the coming 12 months.
While baby boomers may have stuck with the same job for a lifetime, millennials don't like to sit still. Accustomed to instant gratification with drive up windows, multiple mobile devices and high speed connectivity, they don't like to stay in one place too long. And this attitude has transferred to the workplace.
The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the end...it's all about utility and actionable insights.
And so #coalisamazing became a viral hit and made the little known Australian Mineral Council a Twitter sensation... just not in the way their marketing team would have wanted. So if we dig a bit deeper past these tweets mocking a PR fail what can we say about the shifting perceptions to fossil fuels.
This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking minute contributing and curating content in hopes of engaging 'someone.'