iOS app Android app


10 Ways To Revamp Your PR Strategy

AJ Agrawal | Posted 07.10.2016 | Business
Read More: Pr, Business News
AJ Agrawal

One aspect of your company that you have to take into account is PR. You could just hire a public relations company to do the job for you, but that's ...

How To Win The PR Game

AJ Agrawal | Posted 07.10.2016 | Business
Read More: Pr, Business News
AJ Agrawal

The way you win at the PR game is by getting the most PR in the shortest period of time. Quality matters, naturally, but what you want is quality PR i...

7 Characteristics of an Employable College Graduate

Anne Deeter Gallaher | Posted 06.25.2016 | Business
Anne Deeter Gallaher

As a college graduate, you now have a clearer and shorter path to increased earning potential, compounded retirement potential, and a longer and healt...

5 PR Tips For Entrepreneurs

Catriona Pollard | Posted 06.22.2016 | Business
Catriona Pollard

Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning fro...

Anne Deeter Gallaher and Ben Gallaher Discuss Your Digital Tattoo in #TalkToMe

Anne Deeter Gallaher | Posted 06.21.2016 | Business
Anne Deeter Gallaher

What advice does a mother have for her son when the conversation turns to owning a business and protecting your digital tattoo? Ben Gallaher, a Sony ...

PR Lessons Everyone Can Learn From the Cincinnati Zoo Incident

Richard Lorenzen | Posted 06.08.2016 | Business
Richard Lorenzen

Earlier this month when a young boy fell into a gorilla enclosure at the Cincinnati Zoo, concerned citizens from all over the world started weighing i...

A paid Enternship for Women over Forty: Because Re-entry is a Bitch

Jenny Block | Posted 06.03.2016 | Women
Jenny Block

Dara Kaplan (left) & Gwen Wunderlich (right) of Wunderlich Kaplan Communications Photo credit: Heidi Green It happens all the time. A woman leaves he...

Getting Into The Mindset For Visibility Online

Becs Miller | Posted 06.02.2016 | Business
Becs Miller

I started doing some Facebook Live videos recently, and although at first the thought of speaking live to an audience was terrifying, I found out I ac...

3 Ways Aged Care Facilities Can Get Ahead With Public Relations

Catriona Pollard | Posted 06.02.2016 | Business
Catriona Pollard

If you're in the aged care industry, you'll know that when it comes to the well-being of a loved one, people need to first develop trust in the standa...

Why Local News Coverage is So Important

Richard Lorenzen | Posted 06.02.2016 | Business
Richard Lorenzen

When it comes to building your brand and standing out in the market, so many CEOs only focus on the big picture and on the national coverage. While th...

How Martial Vivot Became The Most Famous Men's Hair Stylist In The World: A PR and Social Media Case Study

Christopher Lee Nutter | Posted 05.24.2016 | Business
Christopher Lee Nutter

As a former editor and writer for the national media (including for The New York Times, the Village Voice, New York magazine, Details, Entertainment W...

Surrogate Stunts: What Evel Knievel and Donald Trump Have in Common

Alan Kelly | Posted 05.17.2016 | Politics
Alan Kelly

In 1967, when daredevil Evel Knievel was getting his motorcycle-jumping career off the ground, he had the audacious idea to leap the signature fountai...

5 Tips for Headquarters to Work Better With International Offices

Cameron Craig | Posted 05.16.2016 | Business
Cameron Craig

Every time a regional person visits headquarters they find a ton of resources they never knew existed. Don't just share the obvious things like press materials, FAQs and images.

#FredinChina: Durex launches the weirdest PR event ever

Fred Raillard | Posted 05.03.2016 | Technology
Fred Raillard

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Sh...

5 Tips For Creating Powerful Key Messages For Your Business

Catriona Pollard | Posted 04.26.2016 | Business
Catriona Pollard

Do you want your business to be perceived in a certain way? Do you want your customers to remember you and describe you or your business using certain...

Why Your PR Agency Wants to Fire You

Aly Saxe | Posted 04.14.2016 | Business
Aly Saxe

if you're working with an agency that holds the keys to your PR kingdom and all of your PR data, you'll want to take measures to ensure your PR program can survive when turnover happens.

Careful Saying Congrats!

David Andrés Kietzman | Posted 04.08.2016 | Impact
David Andrés Kietzman

Everything from her hair to her child-care issues were targeted in the courtroom and by the public.

The Donald's Incredibly Poor Record of Damage Control

Ian I. Mitroff | Posted 04.08.2016 | Politics
Ian I. Mitroff

I've been one of the early founders in the modern field of crisis management since 1982. After all this time, no one even comes close to the number of hateful, inflammatory, and downright ugly statements than those that have been uttered consistently by Donald Trump.

How To Create An Excellent Media List

Catriona Pollard | Posted 03.29.2016 | Business
Catriona Pollard

One of the first things you need to do to gain great media coverage is to create an excellent media list. A media list documents the key media conta...

This Messaging Guru Is Helping Utilities Clean Up Their Appearance

The Huffington Post | Kate Sheppard | Posted 04.01.2016 | Politics

The U.S. utility industry, beset by stricter pollution regulations and market forces that have made renewable energy more competitive, is seeking to r...

Chief Diversion Officer: What Leaders Can Un-Learn From Mitt

Alan Kelly | Posted 03.14.2016 | Business
Alan Kelly

If you're a CEO in the habit of telling media what to think, think again. There are other plays and ways to drive your agenda. Consider the recent un...

Small Business PR: How to Sabotage Your PR Campaign Results

Ciara Pressler | Posted 03.11.2016 | Business
Ciara Pressler

You're thinking of going big with a PR campaign. Publicity is exactly what your small business needs, right? In my article "Small Business PR: Shoul...

6 Ways to Get More Results from SEO Right Now

Reid Wegley | Posted 03.10.2016 | Technology
Reid Wegley

-- image credit: openDemocracy As PR pros today we are tasked with a mountain of responsibility. Not only do clients demand monthly press mentions, b...

5 ways to get a freelance journalist to fall in love with your stories

Catriona Pollard | Posted 03.09.2016 | Business
Catriona Pollard

As the media landscape changes, we're seeing more and more journalists go freelance. There are many reasons for this, flexibility, opportunity or even...

What I Learnt Walking The Great Ocean Road

Catriona Pollard | Posted 02.24.2016 | Business
Catriona Pollard

I consider myself a slashie... no not a model/actress but a city/country girl. I love living in the city but I'll always have a yearning for the count...