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Marketing Without PR Fails

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

Marketers try to convince through psychological force while public relations professionals try to persuade through tapping into the pre-existing desires and values of their audiences. We lay the groundwork for marketers by creating the alluring perceptions that marketers sell.

5 New PR Tools That Crush It

Reid Wegley | Posted 06.04.2015 | Small Business
Reid Wegley

Since the majority of us don't have time for the evaluation piece of the puzzle, I've saved you the trouble of sorting through which PR tools you should skip and which one's you should add to your arsenal immediately.

How Product Hunt One Ups TechCrunch

Reid Wegley | Posted 05.27.2015 | Technology
Reid Wegley

Ryan Hoover is handing out golden tickets like Willy Wonka right now. The show is Product Hunt, Hoover's web platform for showcasing 15-20 new technol...

The Third Rail of Journalism

Stephen Jaffe | Posted 06.01.2015 | Media
Stephen Jaffe

Google is a wonderful creation. However, despite Google's historic contribution to the world, the fact remains that many of the links it lists on its search pages are often partially or even completely false.

How Corporate Responsibility is Returning Public Relations to Its Original Meaning

John Friedman | Posted 05.19.2015 | Business
John Friedman

I have been a practitioner for corporate communications, including public relations for more than three decades. And I have been working in corporate responsibility for the last 15 as well. In that time I have come to the conclusion that the two professions are - or will become - one and the same.

3 Tips for Getting PR for your Startup

Molly Borchers | Posted 05.11.2015 | Business
Molly Borchers

When you get media exposure, not only does it draw people to your site and earn you business, it makes you appear to be more credible, more successful. And who doesn't want that?

Mrs. Sizzle Sat With PR Consulting and the Result Was Canine Cool. Kimberly M Wang Documented and Dog & Co. Brought the Goodies!

Suzanne Donaldson | Posted 05.04.2015 | Style
Suzanne Donaldson

Since its founding in 1997, PR Consulting has been the press arm of some of the world's most recognizable, and enviable, fashion and beauty brands, retail giants and hotels.

7 Things Every Business Must Do When Responding to Online Reviews

Matthew Collis | Posted 06.25.2015 | Business
Matthew Collis

Let's face it, knowing how to properly handle and manage online reviews isn't just important, it's a must. 85% of customers read online reviews for local businesses and this number is likely to further increase.

Social Media 2.0: Improvised Marketing and PR Attention

Jeremy Harris Lipschultz | Posted 06.22.2015 | Business
Jeremy Harris Lipschultz

Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules, the social media 2.0 era demands real-time listening and "rapid response" based upon a more fluid business plan of options.

The Pursuit of Patience

Gillian Small | Posted 05.26.2015 | Small Business
Gillian Small

This week I celebrate the six-month anniversary of my small PR business and I can't help but reflect on the main goal that I set for myself just 26 short weeks ago.

Be Honest With What You Do Best -- Pretending Is a Slippery Slope

Rick Roth | Posted 05.26.2015 | Business
Rick Roth

Agencies should be honest about what they do best. Pretending is a slippery slope. If they have evolved their capabilities to offer more value, if they've acquired other talent to deliver differently, they should say so... when it's true.

On 'Dursting': Why Media Prey Go on Camera

Eric Dezenhall | Posted 05.20.2015 | Media
Eric Dezenhall

The main question I've been asked since The Jinx bowed last Sunday is why do people in trouble feel the compulsion to go on camera -- I'll call it "dursting" -- when nothing good can come from it?

Tumblr CEO Gets Squawk'd

Reid Wegley | Posted 05.16.2015 | Technology
Reid Wegley

All media interviews are potential pitfalls, even the low hanging fruit. Do your client's a favor, and rather than bask in the glow of gaining an interview, investigate that interview.

Women in Business: Suki Mulberg Altamirano, Founder, Lexington Public Relations

Laura Dunn | Posted 05.13.2015 | Business
Laura Dunn

Suki Mulberg Altamirano is the founder of Lexington Public Relations, a Nashville headquartered firm that specializes in creating breakthrough campaig...

Digital, Social Media Marketing and PR Instagram 'Wait and See'

Jeremy Harris Lipschultz | Posted 05.05.2015 | Business
Jeremy Harris Lipschultz

For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.

Eric Alterman: PR Is Killing Journalism

TakePart | Eric Alterman | Posted 03.03.2015 | Media

In a speech to colleagues not long ago, BBC News Economics Editor Robert Peston explained that while “some of [his] best friends are in PR,” never...

Changing Your Major Late in the Game: You Can Do It!

Intern Queen Campus Ambassadors | Posted 04.20.2015 | College
Intern Queen Campus Ambassadors

Roughly 80% of students change their majors at least once during the course of their four years, according to the National Center for Education Statistics. College helps you decide what kind of person you are and the career best suited for you.

Is PR Really Dead?

Margaret Heffernan | Posted 04.13.2015 | Business
Margaret Heffernan

Is PR dead? When I ran my first software business in the U.S., I was predictably eager to get the word out about the great technology we were doing. ...

Communication Matters: Getting Your Message Out

Lonnie A. Powers | Posted 04.12.2015 | Impact
Lonnie A. Powers

We are using three approaches to communications in order to broaden our impact. These approaches apply to foundations and nonprofits alike. The first is to communicate proactively with the media to educate the public.

Brian Williams, NBC, Social Media, PR and Branding

Jeremy Harris Lipschultz | Posted 04.10.2015 | Business
Jeremy Harris Lipschultz

I am not ready to conclude, as some have, that the new media age offers a free pass on traditional media ethics and credibility. If anything, our social media age demands higher standards of transparency, authenticity and believability.

Center for Public Integrity Reveals How PR Firms Manufacture Consent for Oil, Big Business

Steve Horn | Posted 03.22.2015 | Green
Steve Horn

The Center for Public Integrity has broken new ground by publishing a months-long investigation into the public relations and influence-peddling spending conducted by Big Business trade associations between 2008-2012.

Why Your Team Won't Use Your Organizational Messaging

Liz Wainger | Posted 03.22.2015 | Business
Liz Wainger

One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for it to take hold in their organization.

Avoid Stupid PR Blunders in 2015

Liz Wainger | Posted 02.25.2015 | Business
Liz Wainger

Are the people behind these PR blunders stupid? Probably not. But they are rushed, thoughtless and possibly clueless as well. We would like to assume that such insensitivity is unintentional, although heartless intent to gain attraction is always a remote (we hope) possibility.

The Sony Hack -- Shooting the Messenger in a Time of Crisis

Katie Chodosh | Posted 02.18.2015 | Media
Katie Chodosh

Of course Sony is angry and embarrassed that this has happened and it is unforgiveable that the hackers have leaked private information on employees and actors. But the press are not the villain here.

Like Canada's Harper Government, Obama Administration Muzzling Its Scientists

Steve Horn | Posted 02.09.2015 | Green
Steve Horn

In recent years, Canadian Prime Minister Stephen Harper has come under fire for disallowing scientists working for the Canadian government to speak directly to the press.