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Product Placement

Is Facebook Becoming Faceless While Exploring Who It Really Is?

Anurag Harsh | Posted 04.11.2017 | Technology
Anurag Harsh

The recent announcement by Facebook promoting how the platform will open up branded content to publishers has been received with mixed reactions from ...

Movie Awards -- Most Disgusting Product Placement Goes to...

David Wallechinsky | Posted 02.02.2017 | Entertainment
David Wallechinsky

Okay, so the movie industry has found yet another way to increase revenue. What's so bad about that?

Shaken, Not Stirred: 6 Brand Lessons from Bond

Andrea Callanan | Posted 11.24.2016 | Business
Andrea Callanan

With the new Bond film Spectre newly released, many of us are gripped with anticipation and what the next instalment holds. So what brand lessons can we learn from big film franchises like Bond that we can apply to our businesses?

Dystopia Is Real: These Sci-Fi Writers Wrote Stories For Microsoft

The Huffington Post | Maddie Crum | Posted 11.24.2015 | Arts

“We’re running out of time,” the hero of our story wails, “the villain will be here any minute!” It’s a gripping, page-turning battle aga...

Holy Product Placement and Other Fripperies

Tom Alderman | Posted 10.13.2016 | Media
Tom Alderman

Holy product placement. Millions of us watched the monumentally popular Pope Francis drive off in his four-door Fiat 500S. Don't you assume this car w...

A July 4th Product Placement America

Crazy Legs Conti | Posted 07.09.2016 | Weird News
Crazy Legs Conti

Bill Murray as Franklin Delano Roosevelt in "Hyde Park on the Hudson" solves world peace by encouraging The King of England to eat a hot dog.

FTC Continues Crackdown on Misleading Endorsements

Allison Fitzpatrick | Posted 05.14.2014 | Media
Allison Fitzpatrick

The FTC's latest settlement should serve as reminder to all marketers that they need to ensure that their spokespersons are disclosing their material connections when endorsing the marketer's products in non-traditional media, such as talk shows, blogs and websites.

Product Placement Gets Ellen to Take Selfie -- Real Time Content Marketing Lets LG Joke Back

Nimati Emam | Posted 05.06.2014 | Business
Nimati Emam

Ellen's selfie stunt produced the most retweeted image of all time! Whether you like the fact that it was a staged product placement is not the point because it was brilliant. What I think is even more brilliant was LG's real time content marketing response suggesting a G2 would have enabled Ellen to take the selfie herself.

Nontraditional Branding: The Future of the Music Industry?

Andrew Benkovic | Posted 01.25.2014 | Entertainment
Andrew Benkovic

Brand placement is becoming the norm. This is going beyond an artist simply saying a brand in their song lyrics. It is the actual product appearing in the video.

Eleazar David Melendez

Marijuana Product Placement, Branding On The Rise As Marketing Execs Reimagine Legal Ganja | Eleazar David Melendez | Posted 06.13.2013 | Business

Marijuana's public image is coming in for a makeover worthy of daytime TV, with pot product placement already a reality on Hollywood sets. Cheryl S...

James Bond's Toughest Foe? The Great Recession

Tom Silva | Posted 01.21.2013 | Entertainment
Tom Silva

Necessity is the mother of invention and smaller budgets almost always beget more interesting films. For MGM and its fortunes going forward, Skyfall is the comeback it needed, the ultimate symbol of its recovery. Resurrection

ood Companies Use Latest Technologies to Market Directly to Children

Timi Gustafson, R.D. | Posted 11.24.2012 | Parents
Timi Gustafson, R.D.

Parents have long felt outgunned when battling the food industry for the hearts and minds of their children. The latest frontier is ads on smartphones and tablets. New technologies allow companies to directly reach children by placing their products in games for touch-screen devices.

Ponies and Stripes Forever: The Olympics' Shameless Polo Product Placement

Anne Zeiser | Posted 09.19.2012 | Media
Anne Zeiser

So it seems the mega-pony on the U.S. uniform represents how we have sold our loftiest commodity -- our national honor -- to corporate branding.

WATCH: Our Favorite Product Placement Moments

Posted 07.06.2012 | Entertainment

Most fans of James Bond films can tell you that 007 prefers a vodka martini. Fewer fans could tell you that the Bond seen on film -- and not the Bond ...

Unfortunate Product Placement In 'Spider-Man'

The Huffington Post | Kia Makarechi | Posted 07.05.2012 | Entertainment

When product placement goes wrong: Moviegoers who saw "The Amazing Spider-Man" were quite surprised to see Peter Parker using Bing, and have since tak...

Should More Books Feature Product Placement?

| Posted 04.19.2012 | Home

By David Gaughran For It’s one of the most recognizable quotes in the history of cinema: “Shaken, but not stirred.” The phras...

Bland. James Bland.

Doon Baqi | Posted 06.04.2012 | Entertainment
Doon Baqi

Bringing in Daniel Craig seemed a subtle departure from the other Bonds. But, even in going more gruff, he still drank martinis, the proverbial tonic of refinement. Well, my devoted Bond comrades, it's all about to end. He is ditching the martini for a Heineken.

Oscars Introduce Best Supporting Product Category

James Napoli | Posted 04.24.2012 | Comedy
James Napoli

Viewers of this year's Academy Awards will see the coveted gold Oscar statuette handed to a company that did the best job of gracelessly shoehorning its product into an otherwise perfectly adequate movie scene.

How Tom Cruise Is Stealing Your Liberty

Seth Engel | Posted 03.04.2012 | Technology
Seth Engel

In a Hollywood where movies and advertisements are inching towards each other, Mission Impossible takes a humongous leap.

Some News Guests Are Paid To Promote Products On Air

The Huffington Post | Katherine Fung | Posted 12.07.2011 | Media

Be wary the next time you turn your TV on: that news segment about the latest gadget might actually be a paid product placement. News shows are st...

Rabbi As Pitchman?

Rabbi Jason Miller | Posted 10.03.2011 | Religion
Rabbi Jason Miller

It seems like everyone's a pitchman today. But what about clergy? Can religious leaders sell out, too?

James Bond Sells Out

Posted 07.03.2011 | Entertainment

James Bond's only loyalty is to the Queen, and being a badass: for 50 years, no temptress or evil Communist villain could lure him. Turns out, what th...

Morgan Spurlock: Mr. Product Placement

Marshall Fine | Posted 06.22.2011 | Entertainment
Marshall Fine

The suit is by Ted Baker of London and Morgan Spurlock owns three copies: charcoal gray, nicely fitted, festooned with lavishly embroidered logos of h...

Apple: The King Of Movie Product Placements

The Huffington Post | Amy Lee | Posted 05.25.2011 | Technology

Apple appeared in more box office hits than any other brand--but it's a mixed victory. Apple products appeared in 30 percent of 2010's number one mov...

WATCH: The Most Obvious Movie Product Placements

Posted 05.25.2011 | Comedy

Oliver Noble of Filmdrunk compiled this impressive mashup of all the most noticeable product placements in movies, and we are stunned at how many ther...