Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It's called "The Toothbrush Test." According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, "something you will use once or twice a day."
Every year from family and friends on Thanksgiving Day I had to hear "I can't believe you have to work tomorrow. I'm off the entire weekend!" they'd croon. I hated it. I knew that they would be in various stages of enjoyment of the day after the holiday; shopping, relaxing and eating more of those great tasting leftovers.