Here is a clear plea, written in legible 12-point type, from middle-aged women to package designers. Increase the size of the print on your products because our eyesight is weaker, our patience is shorter, and our brand loyalty is volatile. Give us big type or skip the hype because we're not buying it anymore.
As consumers, you've been enjoying a lot of power lately. Thanks to digital tools and an abundance of information, you can generally ask for and receive much more individualized service from your favorite service provider -- whether it be an insurance company, car dealer, a retailer or a bank. But this may only be the beginning.