Whether you've recently launched a new company altogether, or whether you are offering an add-on product or plan to an existing business, it can be extremely tricky to market it effectively. Something new might mean an exciting adventure to come, but it also means starting all promotional campaigns right from the bottom.
Just because you're in the field of holistic health does not mean you need to stay sequestered in holistic health media, or even in health media. By thinking expansively and creatively about who you are, what you do, and whom you serve, you can position yourself as relevant for a diverse cross-section of media.
As a career development and executive coach, I often work with people that brand products or services for an organization but have no real awareness of their unique professional brand and why it matters. It's time to take stock of your own brand and use it to achieve your career goals and tell your authentic professional story.