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When is Digital Marketing Really Digital Marketing... a Lesson in Customer Centricity

David Sable | Posted 11.23.2015 | Business
David Sable

The reason I am so interested in this story, and the reason I have chosen to lead with it, is not to critique it -- far from it -- but to try to understand why it was billed as a program for the digital age, and just as importantly, try to understand just what "traditional" sampling is and why this was so breakthrough.

4 Ways to Promote and Market Your Online Business Using Images

Dorit Sasson | Posted 11.03.2015 | Business
Dorit Sasson

It's a known fact that the attention span of your targeted online audience is dismally short. We live in an age of visual culture. Like short videos, ...

Promotion and Your Tribes

Paul Bishop | Posted 10.05.2015 | Books
Paul Bishop

To badly paraphrase and twist an observation from W. Somerset Maugham - There are three rules for successful book promotion. Unfortunately, nobody knows what they are...

Confessions of a Reluctant Self-Promoter

Elliot Begoun | Posted 09.21.2015 | Business
Elliot Begoun

This is article is for those, who like me, have struggled to stand out in a way that does not stand apart from who they are. Throughout my caree...

How to Give and Awesome Toast

Vanessa Van Edwards | Posted 09.09.2015 | Women
Vanessa Van Edwards

I'm at that wonderful time in a person's life where wedding invitations roll in on a weekly basis, friends land awesome new jobs and baby bumps are announced regularly. This means that I sit through a lot of toasts...

It's Time to Focus on Your Career Future

Caroline Dowd-Higgins | Posted 09.08.2015 | Women
Caroline Dowd-Higgins

Summer vacations have ended and the kids are back in school so it's a great time to prioritize your professional journey. According to a global LinkedIn study, September is one of the best months of the year to get promoted.

How to Shine at Work

Alicia T. Glenn | Posted 08.25.2015 | GPS for the Soul
Alicia T. Glenn

Recently, I had a travel fiasco and spent hours at the airport only to be notified that my flight had been canceled. Needless to say, I was pretty fru...

How to Network Your Way to a Job Promotion (and a Raise)

John Corcoran | Posted 08.14.2015 | Business
John Corcoran

There are only four types of people your need to network with if you want to land a big job promotion (I call them "four magic circles of influence"). And for each of these four types, you need to understand their power, their goal and finally, your goal.

Being Obsessed About Your Next Promotion Sure Won't Get You There

Ellevate | Posted 08.10.2015 | Women

Clients often ask how to advance within an organization. They look around and try to figure out the magic formula.

Why the Lack of Women in Educational Leadership Matters

JP Fugler | Posted 07.02.2015 | Education
JP Fugler

More than three-quarters of public school teachers are female while only 30% of educational administrators are. Put simply, women are doing the work while men are making the decisions. If we want to change society, we have to change the way we teach them.

What's Next? How Come You Don't Know?

Laura Berman Fortgang | Posted 07.02.2015 | Women
Laura Berman Fortgang

If you are climbing a mountain and you can only see the climb, you're limited, and you will struggle. However, when you face out, away from the mountain, and take in the view, you'll draw more energy from the perspective. The view only gets better the higher you get.

Writers: Don't Get Trapped By Social Media

Lev Raphael | Posted 06.24.2015 | Books
Lev Raphael

Americans love quick fixes and snake oil, they always have. It's not surprising, then, that so many writers are following what's going to be a false lead for most of them. It's really tempting to imagine yourself just a hashtag away from fortune and fame.

Book Trailers: More Fun Than Writing The Book?

Ben Tripp | Posted 06.16.2015 | Books
Ben Tripp

I didn't know book trailers were a thing until it was suggested I should make my own. Book trailers, also known as bookreels, are like movie trailers -- except they're made to promote books. I'll bet you guessed that already. They're almost exclusively found online.

6 Job Tips for Recent Graduates: A Millennial's Guide to That First Post-Grad Job

Jill Jacinto | Posted 06.04.2015 | College
Jill Jacinto

You might have taken Psych 101 but chances are you never took a class on how to get a job or what to do when you scored your dream gig.

Is Your Outdated Career Map Leading You Astray?

Amanda Yuill | Posted 05.11.2015 | Business
Amanda Yuill

If you have been tending to your career lovingly for many years, you will be able to visit your career map in light of this new discovery, decide what on the map still resonates with you and what doesn't (even massive changes will carry some elements of your "old life" into the new), and chart a new course.

The Number One Reason You're Getting Passed Over for Promotions

Ellevate | Posted 05.08.2015 | Women

"I'll speak up when I'm ready to get promoted," you say. But what if you never feel truly ready? Then you won't get that position. Ask yourself if "readiness" is an illusion.

30 Is Bigger Than I Thought

Abby Draper | Posted 05.07.2015 | Comedy
Abby Draper

I understand life changes every day, every month and every year, but in my experience and understanding, there is a certain newfound confidence at 30. You sort of have shit figured out, or at least are starting to, which is why it's really enjoyable to watch others' find the same peace.

Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion

Grammarly | Posted 05.24.2015 | Business

Quality writing can help you get ahead in your career, but the opposite is also true. If you want to get ahead in the workplace, change careers, or find a job, then it's time to dust off that dictionary, thumb through your thesaurus, and get a grip on grammar.

One Hack That Turns a Loyal Customer Into a Lifelong Loyal Customer

Peter Shankman | Posted 05.16.2015 | Business
Peter Shankman

Loyal customers are great. Implementing little hacks to guarantee them into loyal-for-life customers like Starwood has done for me this morning? Priceless.

3 Powerful Ways to Gain Control of Any Situation

Jonathan Alpert | Posted 05.16.2015 | Healthy Living
Jonathan Alpert

Some people live their lives as if they are passengers in an out-of-control car. Rather than doing something to control the situation -- by getting into the driver's seat -- they operate the car as passengers. They attempt to control what is out of their control, rather than what actually is within it. Here's how you can gain control when you feel like you have none:

12 Most Annoying Excuses for Your Mediocrity

Dr. F. Emelia Sam | Posted 05.03.2015 | Healthy Living
Dr. F. Emelia Sam

People who live extraordinary personal and professional lives do not live in the space of mediocrity. There are phrases that they will never even think to speak. Here are 12 of them we've all heard before... some of us may have even spoken them. See if anything sounds familiar.

Top 5 Ways Authors Can Promote and Sell More Books

Dorit Sasson | Posted 04.15.2015 | Books
Dorit Sasson

With so much competition, you must find a way to stand out from the crowd if you want to sell more books.

Are You Being Too Assertive? Not Enough?

Adoree Durayappah, M.A.P.P., M.B.A. | Posted 02.11.2015 | Healthy Living
Adoree Durayappah, M.A.P.P., M.B.A.

Many people want to be more assertive in the workplace. Being assertive can help you voice your opinions to your coworkers, help you negotiate that promotion and pay raise, and also has a number of health benefits. Many people want to be more assertive but suffer from being too passive, abandoning their good ideas or not voicing their opinions to avoid conflict with others.

6 Expert Marketing Tips for Startups

Shayla R. Price | Posted 02.10.2015 | Business
Shayla R. Price

Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies.

5 Blog Promotion Tactics for Small Businesses

Alex Ivanovs | Posted 01.04.2015 | Small Business
Alex Ivanovs

Anyone can become a blogger in literally a couple of minutes, but only those who're dedicated enough to blog on daily basis can hope to achieve some sort of success. The success, of course, translates to opportunities, money-earning capabilities, and the development of your community.