The Request for Proposal (RFP) is increasingly prevalent in every industry. Clients submit them to vendors from whom they want information and an estimate, and then the vendor (such as a designer) comes back with a detailed proposal.
While the setting varies from woman-to-woman, there's a universal monologue that occurs to almost brides-to-be as they realize this is the moment he'll drop to one knee and pop the question. It's a little dazed and confused -- and a lot joyful.
The proposal is going to make for a magical story that she'll be telling everyone for the rest of your lives. It's the moment those months of meticulous repins and reblogs change from fantasizing about the wedding to actually planning it openly.
A winning business proposal will help the client (1) gain comfort with you and your organization and (2) understand the value of your solution. Companies that see the value are more likely to pick your solution.
Flashback: It was Valentine's Day 2013. I was dressed as a piece of cake. You might have questions about my tasty choice of clothing. While I did have sparkling, delicious frosting, it is a part of my job.