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Public Relations

Best Public Relations Money Can Buy -- A Guide to Food Industry Front Groups

Michele Simon | Posted 07.16.2013 | Business
Michele Simon

With growing concern over the negative impacts of our highly industrialized and overly processed food system, the food industry has a serious public relations problem on its hands. Instead of cleaning up its act, corporate lobbyists are trying to control the public discourse.

Carnival Cruise Lines: A Prescription for Navigating Rough Media Waters

Lin Humphrey | Posted 07.06.2013 | Business
Lin Humphrey

Despite the criticism the line has received, Carnival has the opportunity to show great leadership in how it responds going forward. Here are five steps Carnival should take to improve its media problems.

How Can a Brand Measure PR ROI?

Marni Salup | Posted 05.02.2013 | Business
Marni Salup

Similar to social media, PR can't be solely valued based upon immediate ROI. Effective PR builds on itself and drives longer-term impact.

Platitudes: A Brand's Responsibility in a Tragedy

Andrea Duchon | Posted 06.24.2013 | Business
Andrea Duchon

Showing support on your sleeve -- while fairly trite since you're only updating your status -- makes sense to me. What doesn't make sense to me are the brands that feel the need to insert themselves into the conversation surrounding a tragedy.

Does Your Company Need a Digital Creative Director?

Amil Husain | Posted 06.24.2013 | Business
Amil Husain

They hold the keys to the creative kingdom, can make even crappy ideas sound like poetry in a pitch, and always have cool shoes. But with digital taking increasingly larger portions of client budgets, has the creative director's time as the exalted leader of creativity island come to a close?

5 Secrets to Writing Memorable Blog Posts

Mark Pasetsky | Posted 06.16.2013 | Media
Mark Pasetsky

Blogging in 2013 is more competitive than ever before. Is it still worth the effort? The answer is yes! If you consistently create memorable blog post...

Six Reasons Why Your PR Campaign Isn't Working

Rebekah Epstein | Posted 06.15.2013 | Small Business
Rebekah Epstein

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

Athletes and Social Media: Untapped Goldmine or PR Landmine?

Ben Pickering | Posted 06.15.2013 | Sports
Ben Pickering

I'm sure we will continue to hear stories about social media faux pas among athletes, but I believe that in the coming years we will hear a lot more examples of how social media is being used to improve the image of professional sports.

Media Training for NFL and College Football Players: Sign Us Up!

Barbara Bruno | Posted 06.14.2013 | Sports
Barbara Bruno

In the 21st century, we could all use the kind of media training provided for college football stars and NFL Draft hopefuls. Quick -- describe yourself in pithy, media-friendly sound bytes that will translate into lucrative business deals. Yeah, I couldn't do it either.

The Trouble With Naming Rights

John P. David | Posted 06.12.2013 | Miami
John P. David

We can prevent thousands of future public relations problems by implementing one simple rule: Never name something after a living person.

Social Media Marketing: 7 Tools for Businesses and Brands

Scott Steinberg | Posted 06.11.2013 | Business
Scott Steinberg

While many great options exist to choose from, to save time, we've narrowed the list down to seven of our favorite tools that any corporate enterprise should be using.

Inbound Marketing and Content Strategy: How to Build Better Campaigns

Scott Steinberg | Posted 06.03.2013 | Business
Scott Steinberg

Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.

Carnival's Social Nightmare

John P. David | Posted 05.27.2013 | Business
John P. David

Aside from offering an outlet for professional and amateur comedy writers to try new material, social media plays an increasing role in how we learn about crises and disasters -- and also how communications and PR pros must respond to the same mishaps.

Advertising Is Dead

Amil Husain | Posted 05.22.2013 | Business
Amil Husain

PR companies are creating 30-second spots, advertising agencies are running community management programs and digital agencies are managing large-scale marketing campaigns. What do these changes mean for our industry?

Ignore Happy Customers At Your Peril

Sam Fiorella | Posted 05.21.2013 | Technology
Sam Fiorella

Our hyper-connected society has made customer experience the defining factor in the consumer's perception of a business brand.

Before Rubio, Before Luntz: Meet a Founding Father of Climate Change Denial

David Halperin | Posted 05.13.2013 | Green
David Halperin

Republican consultant Frank Luntz, a master of words, made clear in a 2002 GOP strategy memo how conservatives would address the growing threat of climate change: They would simply deny it was happening.

Thoughts on Storytelling From a Communications Vet

Stuart Fischer | Posted 04.17.2013 | Business
Stuart Fischer

Too few young people eager to begin a career in communications, however, have a genuine appreciation for language or story. If there is anything that unites my eclectic mix of colleagues, it is that we're generalists who believe in the primacy of good writing.

Scandal Is Scandalous

Daniel Hill | Posted 04.14.2013 | Entertainment
Daniel Hill

My real-life experiences running a Washington, D.C. crisis firm are less entertaining than those of Olivia Pope, but my work requires more intellect and integrity, and is far more rewarding.

10 Reasons Why You Should Be Using Social Media to Communicate With Employees

Paula Berg | Posted 04.14.2013 | Denver
Paula Berg

Nearly half of all U.S. companies still ban workers from using social networking sites like Twitter, Facebook and LinkedIn while on the job.

Crowdfunding Businesses and Startups: The Ultimate Guide

Scott Steinberg | Posted 04.13.2013 | Business
Scott Steinberg

As a result of recent successful multimillion-dollar online fundraising campaigns for products such as the Ouya, Pebble E-Paper Watch and Amanda Palmer's Theater is Evil album/tour, which have captivated audiences worldwide, crowdfunding is quickly becoming a business staple.

5 Myths About Black PR Professionals

Lauren Wesley Wilson | Posted 04.01.2013 | Black Voices
Lauren Wesley Wilson

Is it a natural assumption that because we fit the multicultural demographic that we are going to automatically thrive on this team? What if we have absolutely no interest in connecting with minority communities? What if we find this aspect completely boring?

Smoke and Mirrors: Obama DOE Fracked Gas Export Study Contractor's Tobacco Roots

Steve Horn | Posted 03.31.2013 | Green
Steve Horn

With easily apparent deep-seated roots dating back to the halcyon days of Big Tobacco, the DOE's NERA selection raises the question: Can one view the NERA/Obama DOE economic findings on LNG exports as anything but a deeply cynical PR ploy?

Content Marketing: A Creative Case Study, Part Two

Gordy Grundy | Posted 03.24.2013 | Business
Gordy Grundy

There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.

Always Coca-Cola

Karan Chadda | Posted 03.18.2013 | Business
Karan Chadda

Who would I back to be the first to really win a public health debate using the personal responsibility argument? Coke is it.

Organic Brands From Australia Making Inroads in the U.S. Market

Jure Klepic | Posted 01.14.2013 | Business
Jure Klepic

Marketing organic products is a rapidly-growing trend in the U.S., but one of the up and coming players might surprise you -- the Australians. Once th...