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Public Relations

Atlanta Burns With Anger: The Braves PR Disaster

Mark Pettit | Posted 01.23.2014 | Business
Mark Pettit

The news hit the city's ego like a bean ball to the noggin' -- and didn't even come with a brush back warning pitch.

Digital Reality Meets Jurassic Park

John P. David | Posted 01.23.2014 | Small Business
John P. David

Whether we like it or not, the digital world helps define who we are. It's best to address it now and prevent potential chaos.

Use the Theory of Everyone to Build Your Twitter Followership

Chris Abraham | Posted 01.23.2014 | Small Business
Chris Abraham

While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.

Why We're Drowning in Junky Data and Sensational Headlines

Rob Leathern | Posted 01.23.2014 | Technology
Rob Leathern

We are drowning in studies and statistics, many of them dead wrong. This data is no longer coming just from the academic side, but a concerted push for publishing data and studies is now coming from enterprises too that are generating a lot of "big data" as a side-effect of their operations.

Starbucks Enters Same-Sex Marriage Boycott Wars

Sam Fiorella | Posted 01.23.2014 | Business
Sam Fiorella

The key here is that more often than not, controversy sells. Precedent seems to have been set. Expect more of these public 'us vs. them' stances being made by corporate CEOs and an equally decisive reaction from activists.

Simple Language Isn't for Bird Brains

Chris Abraham | Posted 01.23.2014 | Media
Chris Abraham

Social media is essentially a game of telephone, so it is critical to make sure the last player receives as intact a message as possible, no matter who is in the chain.

Catastrophic Success at Trader Joe's

John P. David | Posted 12.31.2013 | Miami
John P. David

High demand coupled with limited supply and poor delivery lead to backlash which can actually damage a brand. It almost never happens.

Decision Points for Your Business Marketing: Advertise, Promote or Publicize?

Gordy Grundy | Posted 12.29.2013 | Business
Gordy Grundy

All businesses, large and small, share basic commonalities. One of them is "How much bang for how little buck?" How to market your business requires a careful study. Where do you spend your money? Advertising? Promotion? Public relations?

5 Steps to Optimizing Your Website for Search Engines

Loolwa Khazzoom | Posted 12.24.2013 | Business
Loolwa Khazzoom

How are you going to stand out from the fray and get your website on the first page of a search on topic? Here are 5 steps to optimizing your website for search engines.

Marilyn Monroe: The Woman Behind the Icon

Abhishek Seth | Posted 01.23.2014 | Entertainment
Abhishek Seth

Generations after generation have been awestruck by her, her beauty, and her immortal public persona. Behind the glitz, glamour and glimmer, there was one woman to whom Marilyn Monroe owed it all: Lois Weber Smith.

4 Steps to Writing a Professional Bio That Gets You Noticed

Loolwa Khazzoom | Posted 12.21.2013 | Business
Loolwa Khazzoom

As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.

Real-Time Social Media Creative Marketing and PR

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversation.

Content Marketing and PR: Making Both an Act of Service

Joseph Parker | Posted 01.23.2014 | Business
Joseph Parker

It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.

The World's Five Weirdest Travel Pitches

Peter Mandel | Posted 01.23.2014 | Travel
Peter Mandel

Just for fun, here's a sampling of the weirdest travel pitches that are out there right now -- flapping around, jumping up and down, and doing their darnedest to snag your attention.

PR Flack Caught on Tape Raises Ethical Problems for Coal Exports Campaign

Gabe Elsner | Posted 12.11.2013 | Green
Gabe Elsner

Edelman is one of many companies working to distort the facts and spin the energy debate on behalf of their fossil fuel industry clients.

How to Grow a PR Agency

Zach Cutler | Posted 01.23.2014 | Small Business
Zach Cutler

Growing a PR agency organically takes time, attention to detail and a solid team. It can initially seem like a very challenging dive, and it is. But if you're willing to jump in, you'll learn to swim over time and many moments will be filled with reward.

Social Media Sponsored Content Disclosure and SEO

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

Sponsored social media content sometimes looks like journalism while failing to disclose interests. In an era of search engine optimization (SEO) designed to drive website traffic, social media magnify a complex set of legal and ethical issues.

Internships Abroad: Why Companies Abroad Understand the Unpaid Internship Better Than Americans

Daniel Etcovitch | Posted 01.23.2014 | Business
Daniel Etcovitch

When you ask your average college student about their summer internship, you're probably more likely to hear a nightmare story about eight weeks spent fetching coffee than you are to hear a story about a meaningful summer spent getting industry experience.

My Date With Bobby Orr

Lisa Rinkus | Posted 12.02.2013 | Celebrity
Lisa Rinkus

On the outside, I was cool as a cuke. Inside, I was totally freaked out. I imagined the look on Bobby's face when he saw my old Honda Civic croak up his manicured driveway.

"Skate Expectations"

Jerry Zezima | Posted 12.01.2013 | Comedy
Jerry Zezima

By Jerry Zezima With apologies to J.R.R. Tolkien, whose fantastic writings did not, for some reason, include a story about roller derby, I am the lor...

For Immediate Release: Media Pitching Essentials That Can Help You Build Your Own PR Campaign

Marni Salup | Posted 11.25.2013 | Business
Marni Salup

With the abundance of channels and platforms populating today's media landscape, from online and mobile to traditional print and broadcast, marketers can employ various methods to communicate their brand messages. The nuances of communicating effectively are more critical now than ever.

When a Press Release Isn't a Press Release

Peter Gardett | Posted 11.17.2013 | Green
Peter Gardett

The Internet changes everything, but never in the way you quite expect. The death of traditional journalism hasn't resulted in a lessening of apprecia...

What People Think You Do

Lea Stanković | Posted 11.16.2013 | Comedy
Lea Stanković

I love reading articles about the average day of a really successful person. They are designed to make you relate to their subject, but still remain in awe of them. Such articles convey a picture that is very clear though probably untrue.

Have Fun While Making Money

MaryEllen Tribby | Posted 11.10.2013 | Business
MaryEllen Tribby

Public relations today, like marketing and advertising, is much more effective when it's done with intelligence, personalization, and individualization.

Only Two Ways to Guarantee Short-Term Digital Marketing Returns

Chad Pollitt | Posted 11.09.2013 | Technology
Chad Pollitt

It's not too late for brands chasing quarterly earnings reports to fix their budgets. Embracing earned media using digital PR tactics can displace online paid media altogether and still satisfy their need to show short-term results.