While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
We are drowning in studies and statistics, many of them dead wrong. This data is no longer coming just from the academic side, but a concerted push for publishing data and studies is now coming from enterprises too that are generating a lot of "big data" as a side-effect of their operations.
The key here is that more often than not, controversy sells. Precedent seems to have been set. Expect more of these public 'us vs. them' stances being made by corporate CEOs and an equally decisive reaction from activists.
All businesses, large and small, share basic commonalities. One of them is "How much bang for how little buck?" How to market your business requires a careful study. Where do you spend your money? Advertising? Promotion? Public relations?
Generations after generation have been awestruck by her, her beauty, and her immortal public persona. Behind the glitz, glamour and glimmer, there was one woman to whom Marilyn Monroe owed it all: Lois Weber Smith.
As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.
It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.
Growing a PR agency organically takes time, attention to detail and a solid team. It can initially seem like a very challenging dive, and it is. But if you're willing to jump in, you'll learn to swim over time and many moments will be filled with reward.
Sponsored social media content sometimes looks like journalism while failing to disclose interests. In an era of search engine optimization (SEO) designed to drive website traffic, social media magnify a complex set of legal and ethical issues.
When you ask your average college student about their summer internship, you're probably more likely to hear a nightmare story about eight weeks spent fetching coffee than you are to hear a story about a meaningful summer spent getting industry experience.
With the abundance of channels and platforms populating today's media landscape, from online and mobile to traditional print and broadcast, marketers can employ various methods to communicate their brand messages. The nuances of communicating effectively are more critical now than ever.
I love reading articles about the average day of a really successful person. They are designed to make you relate to their subject, but still remain in awe of them. Such articles convey a picture that is very clear though probably untrue.
It's not too late for brands chasing quarterly earnings reports to fix their budgets. Embracing earned media using digital PR tactics can displace online paid media altogether and still satisfy their need to show short-term results.