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Public Relations

Conversations With Female Forces of Nature in Small Business - Zahra Al-Harazi, Creative Director/CEO, Foundry Communications

Cari E. Guittard | Posted 07.29.2013 | Small Business
Cari E. Guittard

Her name, Zahra, in Arabic means "brilliant, bright" two words that epitomize not only the woman herself but her approach to business and life. I caught up with Zahra recently and asked her to share some of the lessons learned and insights gleaned since she started Foundry.

How Using My Brain Has Helped It Heal

Marian Salzman | Posted 07.29.2013 | Impact
Marian Salzman

No matter the trauma you face -- and we all will, because life is never trauma-free -- never underestimate the power of hard work, or working hard at your passion, to heal.

Tablets Galore: What Future Media Means for the Industry Journalists Love to Hate -- Public Relations

Thomas Church | Posted 07.28.2013 | Media
Thomas Church

The end of printed publications has big implications for the future of PR. Campaigning for behavioural change and using words to persuade will become much harder due to the fleeting nature of the web.

Million Dollar Makeover? Behind Baja California's New Image

Erin Siegal McIntyre | Posted 07.24.2013 | World
Erin Siegal McIntyre

In recent years, Baja's historic reputation for sun and surf was eclipsed by gruesome headlines including beheadings, kidnappings en masse, and frequent shoot-outs.

Is Criticism of DSM-5 'Anti-psychiatry'?

Allen Frances | Posted 07.24.2013 | Science
Allen Frances

The latest in APA's fluffy public relations has come from the president of the American Psychiatric Association. He has made two astounding claims -- that criticism of DSM-5 is somehow equivalent to criticism of psychiatry and that it signifies stigma against mental illness.

Best Public Relations Money Can Buy -- A Guide to Food Industry Front Groups

Michele Simon | Posted 07.16.2013 | Business
Michele Simon

With growing concern over the negative impacts of our highly industrialized and overly processed food system, the food industry has a serious public relations problem on its hands. Instead of cleaning up its act, corporate lobbyists are trying to control the public discourse.

Carnival Cruise Lines: A Prescription for Navigating Rough Media Waters

Lin Humphrey | Posted 07.06.2013 | Business
Lin Humphrey

Despite the criticism the line has received, Carnival has the opportunity to show great leadership in how it responds going forward. Here are five steps Carnival should take to improve its media problems.

How Can a Brand Measure PR ROI?

Marni Salup | Posted 05.02.2013 | Business
Marni Salup

Similar to social media, PR can't be solely valued based upon immediate ROI. Effective PR builds on itself and drives longer-term impact.

Platitudes: A Brand's Responsibility in a Tragedy

Andrea Wien | Posted 06.24.2013 | Business
Andrea Wien

Showing support on your sleeve -- while fairly trite since you're only updating your status -- makes sense to me. What doesn't make sense to me are the brands that feel the need to insert themselves into the conversation surrounding a tragedy.

Does Your Company Need a Digital Creative Director?

Amil Husain | Posted 06.24.2013 | Business
Amil Husain

They hold the keys to the creative kingdom, can make even crappy ideas sound like poetry in a pitch, and always have cool shoes. But with digital taking increasingly larger portions of client budgets, has the creative director's time as the exalted leader of creativity island come to a close?

5 Secrets to Writing Memorable Blog Posts

Mark Pasetsky | Posted 06.16.2013 | Media
Mark Pasetsky

Blogging in 2013 is more competitive than ever before. Is it still worth the effort? The answer is yes! If you consistently create memorable blog post...

Six Reasons Why Your PR Campaign Isn't Working

Rebekah Epstein | Posted 06.15.2013 | Small Business
Rebekah Epstein

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

Athletes and Social Media: Untapped Goldmine or PR Landmine?

Ben Pickering | Posted 06.15.2013 | Sports
Ben Pickering

I'm sure we will continue to hear stories about social media faux pas among athletes, but I believe that in the coming years we will hear a lot more examples of how social media is being used to improve the image of professional sports.

Media Training for NFL and College Football Players: Sign Us Up!

Barbara Bruno | Posted 06.14.2013 | Sports
Barbara Bruno

In the 21st century, we could all use the kind of media training provided for college football stars and NFL Draft hopefuls. Quick -- describe yourself in pithy, media-friendly sound bytes that will translate into lucrative business deals. Yeah, I couldn't do it either.

The Trouble With Naming Rights

John P. David | Posted 06.12.2013 | Miami
John P. David

We can prevent thousands of future public relations problems by implementing one simple rule: Never name something after a living person.

Social Media Marketing: 7 Tools for Businesses and Brands

Scott Steinberg | Posted 06.11.2013 | Business
Scott Steinberg

While many great options exist to choose from, to save time, we've narrowed the list down to seven of our favorite tools that any corporate enterprise should be using.

Inbound Marketing and Content Strategy: How to Build Better Campaigns

Scott Steinberg | Posted 06.03.2013 | Business
Scott Steinberg

Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.

Carnival's Social Nightmare

John P. David | Posted 05.27.2013 | Business
John P. David

Aside from offering an outlet for professional and amateur comedy writers to try new material, social media plays an increasing role in how we learn about crises and disasters -- and also how communications and PR pros must respond to the same mishaps.

Advertising Is Dead

Amil Husain | Posted 05.22.2013 | Business
Amil Husain

PR companies are creating 30-second spots, advertising agencies are running community management programs and digital agencies are managing large-scale marketing campaigns. What do these changes mean for our industry?

Ignore Happy Customers At Your Peril

Sam Fiorella | Posted 05.21.2013 | Technology
Sam Fiorella

Our hyper-connected society has made customer experience the defining factor in the consumer's perception of a business brand.

Before Rubio, Before Luntz: Meet a Founding Father of Climate Change Denial

David Halperin | Posted 05.13.2013 | Green
David Halperin

Republican consultant Frank Luntz, a master of words, made clear in a 2002 GOP strategy memo how conservatives would address the growing threat of climate change: They would simply deny it was happening.

Thoughts on Storytelling From a Communications Vet

Stuart Fischer | Posted 04.17.2013 | Business
Stuart Fischer

Too few young people eager to begin a career in communications, however, have a genuine appreciation for language or story. If there is anything that unites my eclectic mix of colleagues, it is that we're generalists who believe in the primacy of good writing.

Scandal Is Scandalous

Daniel Hill | Posted 04.14.2013 | Entertainment
Daniel Hill

My real-life experiences running a Washington, D.C. crisis firm are less entertaining than those of Olivia Pope, but my work requires more intellect and integrity, and is far more rewarding.

10 Reasons Why You Should Be Using Social Media to Communicate With Employees

Paula Berg | Posted 04.14.2013 | Denver
Paula Berg

Nearly half of all U.S. companies still ban workers from using social networking sites like Twitter, Facebook and LinkedIn while on the job.

Crowdfunding Businesses and Startups: The Ultimate Guide

Scott Steinberg | Posted 04.13.2013 | Business
Scott Steinberg

As a result of recent successful multimillion-dollar online fundraising campaigns for products such as the Ouya, Pebble E-Paper Watch and Amanda Palmer's Theater is Evil album/tour, which have captivated audiences worldwide, crowdfunding is quickly becoming a business staple.