I've tried to read Stieg Larsson and never gotten very far, just like I've tried to read dozens of Scandinavian Noir mysteries and thrillers recommended to me by friends. They just haven't been my beer, as the Germans say.
I have not known one client who has regretted being on Facebook. I sat down with Merle Good, publisher of Good Books, to ask him about the growth of their fans from 0 to 80,127 in less than three months.
For any publisher who wants to find a smart way to cut back on costly printing, cross-country mailings, and antiquated systems for distributing sales materials to your sales and marketing people, step forward and give this method a try.