Authors do not have to passively watch as their book promotion campaigns come to a full stop after the book's publication date, nor do they necessarily have to convince the publisher to exceed its book marketing budget. Here's at least five things you can do to pick up your book publicity campaign where your publisher has left off.
This book is very different. First of all, it's set in sun-splashed Miami, where Mr. Welsh currently has one of his residences. It's also written from the perspective of two women. And two women who couldn't be much different from each other. I must confess, I loved this book. I devoured it in a weekend
Today, with more years under my belt and a little more empathy (as a writing coach and hybrid publisher rather than an acquiring editor) for what it takes to write a book, I embrace the metaphor completely. Writers are pregnant with the vision of their books for a long time, and bringing them into the world is, for most writers, the birth of their creative dream.