Having managed crises and public relations disasters for the past three decades, I can't help but see the headlines through a particular lens. Suffice it to say, as far as PR goes, 2015 did not disappoint.
The last 12 months were a watershed for domestic violence. Famous athletes faced real scrutiny for the acts of violence they committed, survivors took control of the conversation with a viral hashtag, purple nails expanded the dialogue nationwide, and there were also incredible advocacy wins.
Employers are in a unique position to address issues of violence and put policies in place to protect their workers both within and outside the workplace.
Good news: Ahmed Zayat, owner of American Pharoah, announced that his horse would not be retired and would finish the season at the Breeder's Cup running in the Classic.
With the NFL's intention to appeal, it appears this story is not over. Opposing fans will use Deflategate as an opportunity to heckle Brady and the Patriots whenever they play their teams.
Every day at Safe Horizon, we move victims from crisis to confidence by providing them with the resources and supports they need. Join me, Miss America and the thousands who have already taken their vow against domestic violence by taking part in our #PutTheNailinIt campaign.
Athletes are usually well liked and serve as role models for many people. For not just sport fans but for all concerned by sexual assault, an athlete's silence can be detrimental to positive change.
It's important that we continue discussing domestic violence, but it's also important that we take action to ensure victims get the justice they deserve and abusers get the help they need.
Although the NFL has done a horrific job in crisis management throughout the year, the brand is still thriving. History shows that airing dirty laundry is not likely to affect the business of a professional sport, and the NFL is the latest example.
As laughable as these sanctions are -- and they are laughable, considering even the NFL admits "DeflateGate" had no impact on the outcome of the AFC Championship game -- what's even more ridiculous is the clueless nature with which the NFL hands down these sanctions.
Though possessive control doesn't always lead to murder, it is a toxic condition that surely harms relationships as well as child development.
Floyd Mayweather has a history of violence and brutality -- and not just inside the ring. I'm talking about a history of battering women that spans more than 12 years. It's time we all do our part to stop domestic violence. Let's face the issue and make a decision that will send a message.
For those who see the advantages to rehabilitation and redemption, be it from one horrible mistake or a deeply-rooted lifetime of wickedness, you should be hoping that Rice's hometown team, the New York Giants, puts him on their roster today.
By relying solely on non-experts as sources of information, the media wittingly or unwittingly reinforces misconceptions about domestic homicides. Domestic homicides sometimes provide experts with the opportunity to call attention to the underlying realities -- but only when the media thinks to call us.
Both instances happened on an elevator, both involved one person hitting another, both came as results of violence and anger, both have details that cannot be seen or completely understood by outsiders to the circumstances. And that's really where the list ends.
I make my living creating, enhancing and protecting brand reputations. That said, the ability of politicians and celebrities to reinvent themselves and make successful comebacks to public life never ceases to amaze me.