Reputation Management

You Don't -- and Can't -- 'Control' Your Brand

John Friedman | Posted 05.29.2012

Read More: Social Media, US Airways, United Airlines, Public Relations, Reputation Management, Marketing, Branding, Exxon Valdez, Social Networking, Small Business News
John Friedman

Face it: If you're worried what your employees are saying about you on Twitter, your problem is not Twitter. And the same applies to your customers, suppliers, and communities in which you operate.

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The Death Penalty and Decedent's Reputation

Christopher Brauchli | Posted 05.08.2012

Read More: Reputation Management, Capital Punishment, Death Penalty, Crime News
Christopher Brauchli

Hanging is the worst use a man can be put to. ~ Sir Henry Wotton, The Disparity Between Buckingham and Essex (1651) It is not often that one is incli...

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2012 Reputation Checklist

Dr. Leslie Gaines-Ross | Posted 02.22.2012

Read More: Bp, Reputation, Online Reputation, News Corp., Reputation Management, Weber Shandwick, Business Social Media, reputation.com, Business, Crisis Communications, Brands, 2012, Business News
Dr. Leslie Gaines-Ross

Reputation will always continue to matter but for reasons that are less financially-based than in the past.

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Schwarzenegger, Dominique Strauss-Kahn and Reputation Management: The High Road, The Low Road and the No Road

Ellen Freudenheim | Posted 07.23.2011

Read More: Reputation Management, Dominique Strauss-Kahn, California Governor Arnold Schwarznegger, Politics News
Ellen Freudenheim

This past week played like a cautionary tale in reputation management. It could be titled The Powerbroker and the Celebrity. And the moral of the s...

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How to Repair a Damaged Online Reputation

Dorie Clark | Posted 05.25.2011

Read More: Google, Linkedin, Information, Tweet, Online Reputation, Negative Attacks, Online, Reputation Management, Twitter, Youtube, Crisis Communications, Facebook, Technology News
Dorie Clark

What can you do if your online reputation has been damaged, whether by others or your own mistakes? Here are four strategies to hasten your comeback.

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The Evolution of Reputation -- How Do We Build Trust in Online Communities?

Jeff Bennett | Posted 05.25.2011

Read More: Reputation Management, Reputation, Online Reputation, Corporate Reputation, Technology News
Jeff Bennett

While some users don't pay enough attention to their reputation on the web, others pay so much attention it limits their usage. It is incumbent on us as an industry to get in front of this.

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We Don't Know Jack: Kentucky's Online Race Results

Michael Fertik | Posted 05.25.2011

Read More: Reputation Management, Jack Conway, Online Privacy, Kentucky Senate 2010, Rand Paul, Statistics, Politics News
Michael Fertik

2010-10-22-fejifl.jpgConway has managed to develop a consistent message in his campaign, but Rand Paul's message seems to burst forth from search engines.

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The C-Factor: How Credibility Plays a Role in Crisis Management

Jonathan Bernstein | Posted 05.25.2011

Read More: Reputation Management, Risk Management, Crisis Management, Crisis Communications, Corporate Public Relations, Business News
Jonathan Bernstein

Imagine your organization becoming the target of a class action lawsuit alleging fraudulent marketing practices; or learning that it's the target of an investigation by a state attorney general.

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Unvarnished and Dangerous

Dr. Leslie Gaines-Ross | Posted 05.25.2011

Read More: Reputation Management, Rumors, Online-Reputation, Business News
Dr. Leslie Gaines-Ross

Defending a company's reputation has just gotten harder. A controversial new social media site, Unvarnished.com, allows people to review bosses, colleagues and companies with no restraint.

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Tiger's First Steps Back to the Tees

Adam W. Goldberg and Joshua P. Galper | Posted 05.25.2011

Read More: Reputation Management, Crisis Management, Tiger Woods, Golf, Tiger Woods Sponsors, Golfing, Tiger Woods Apology, Tiger Woods Press Conference, Sports News
Adam W. Goldberg and Joshua P. Galper

Make no mistake. Tiger is on his way back. He will be golfing before we know it, and old and new sponsors will flock to him if he wants them to because he will continue to make them money.

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Don't Be a Twitter Idiot -- 5 Tips for Better Tweeting

Keith Ferrazzi | Posted 05.25.2011

Read More: Brand Management, Reputation Management, Social Media, Personal Branding, Twitter, Keith Ferrazzi, Technology News
Keith Ferrazzi

Be generous first. Think about what's in it for your readers.

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