A startup is about daring market and technology positioning followed by exquisite execution. Since even a bat can position itself, the part of the game one can control becomes all about the execution. Founders agree that design is the key to successful execution, and they proclaim that design contributed more than 70 percent to their success.
With the current wave of design thinking in business, top tier designers are now in short supply. Corporations scout elite universities in their hunt for top performers who possesses the right mix of human skills and social networks. So, how different are the top tier designers from their peers and how big is their actual contribution to performance?