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11 Words You Should Never Use

Inc. | Posted 01.04.2013 | Small Business

By Steve Tobak, visit Inc. Samples are helpful. Demos are often effective. But what is the primary tool used to convince potential customers to...

The ROI of Gratefulness

Dave Kerpen | Posted 12.26.2012 | Business
Dave Kerpen

It's trite but true: what goes around comes around. Think about it as business karma. If you make it a practice to genuinely thank those who deserve your thanks, they will appreciate your expression of gratitude.

The Real Returns of Mobile ROI

Sasha Grujicic | Posted 11.30.2012 | Business
Sasha Grujicic

Mobility, especially in the convergent world, offers us the closest peek into a host of transactional factors that we have never really seen before.

The 9 Hottest Majors

The Huffington Post/ U.S. News And World Report | Kelsey Sheehy | Posted 11.14.2012 | College

It's no secret: College is expensive. Nationally, student loan debt stands at $914 billion, up $10 billion from just three months prior, according to...

Measuring an Education ROI: No Dollar Left Behind

Lydia Dobyns | Posted 06.03.2012 | Education
Lydia Dobyns

It's time to start measuring educational success by aligning financial resources with performance expectations. "True" educational return on investment (ROI) deserves our undivided attention.

Big Data Comes to the Communications Industry

Christian Olsen | Posted 05.13.2012 | Business
Christian Olsen

Companies don't need to ask questions to the outside world or infer possible responses through educated guessing based on past behaviors. All a company needs to do now is listen.

Measuring the Business Impact of Social Media

Maya Grinberg | Posted 03.21.2012 | Business
Maya Grinberg

Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.

A Popular Alternative To Getting A Better Return On Investment

Posted 11.21.2011 | Fifty

A retiree named Bob is confronting a dilemma many of his peers face: His nest egg is parked in safe cash investments, like certificates of deposit, an...

Are Charity Galas A Smart Way To Spend Funds?

Aaron Hurst | Posted 12.29.2011 | Impact
Aaron Hurst

Full disclosure: Aaron Hurst sits on the Board of BoardSource, a current Prudential grantee. Mary O'Malley wanted to be a nun when she was ten years ...

Health Enables Returns: Workplace Program for Women Delivers Business Benefits

Aron Cramer | Posted 10.17.2011 | Business
Aron Cramer

Many companies debate how business can align its objectives with urgent social needs. With the world's economy stuck in neutral, the opportunity to unlock women's potential is too important an opportunity to pass up.

Endless Conversations and the Future of Marketing

Beverly Macy | Posted 08.20.2011 | Technology
Beverly Macy

We have entered the age of Endless Conversations -- thoughts, messages, links, photos, video, SMS -- all carried along in the massive social river -- ...

Colleges With The Lowest Return On Investment

Posted 06.20.2011 | College

North Carolina's Shaw University is the higher education institution least worth its cost, according to Payscale's annual survey of college return on ...

15 Colleges Worth Your Investment

Posted 06.08.2011 | College

Which colleges are worth their often more than $200,000 price tag? According to's annual survey of college return on investment rates,...

Why Group Buying Is Key To Your Business's Social Media Strategy

Robert Ball | Posted 05.25.2011 | Business
Robert Ball

It's almost 2011, and every business-big and small-is looking to leverage social media and all it has to offer. Social media strategist Jay Baer says ...

If you are looking for ROI from Social Media? Think again...

Brett King | Posted 05.25.2011 | Business
Brett King

Thankfully, I think we are almost at the point of having serious conversations about how social media can be utilized in most organizations, rather th...


Marc Stoiber | Posted 05.25.2011 | Business
Marc Stoiber

Now that Earth Day's done, let's talk about how we can profit from the planet. Perhaps this sentiment isn't politically correct at a time when, well,...

Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 05.25.2011 | Technology
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?

3 MBA Tricks to Shorten Boring Meetings

Tim Berry | Posted 05.25.2011 | Business
Tim Berry

On the bad days, in off moments, it seems like my two years in business school were mostly about learning the definitions of a few key buzz words to use in meetings.