Thinking about fresh sourcing, the first thing that comes to my mind is the importance of the quality of the produce. When I visit farms that harvest the produce I use, I feel humbled. I get to see where the food comes from.
Just because you order a salad when you go out, (while thinking you are being virtuous), does not necessarily mean that it is good for your waistline. The mantra "I'll just have a salad" can be a dieter's dream or a diet disaster depending on what goes into that salad.
Eating well doesn't have to be an exercise in self denial. In fact, preparing and eating flavorful, satisfying food that just happens to be good for you will do more than just make you look and feel better.