The group stage match between USA and Portugal was a roller coaster. Naturally, I started seeing parallels between World Cup soccer and the challenges that companies face in growing their businesses.
If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).
Congratulations, you have just had a great sale, the customer loved the product, the price and most importantly they loved you. So the real question is: How did we get here?
Are you ready, heels? Start walkin...
I thought I would share this story with you as I believe it is really important to not only any financial advisor, but to any business owner. So let me tell you the story of Tom who relayed this story to me recently.
It is a familiar lament of companies wishing to find a market for environmentally and socially responsible (such as fair trade) goods -- the majority of consumers simply will not pay a premium for these items.
The most common opponent to which business sellers lose deals is status quo. Getting a seller to consider alternatives requires research, strategy, and hard work. In contrast, selling on price is easy.
Great content is gonna resonate with the reader or fall flat in about ten second, like a great Sam Cooke song -- your in love and humming along or your not.
A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.
The big food conglomerates, which we fear have killed the independent, indomitable American entrepreneurial spirit in the annals of grocery shopping, turns out but an invention of independent, indomitable American entrepreneurs.
As more women advance in the workplace, it's becoming clear that corporations seeking to achieve a balanced leadership agenda are better off not trying to make women think and act like men.
An effective elevator speech is a sales call in a sentence. Do it well and it enhances both your image and your results.
The darn shame with chasing bad opportunities is that occasionally, circumstances change and you end up winning a deal in spite of yourself. Don't let that example lure you into bad behavior.
1.6 million students are graduating from college in 2014 alone, and I am one of them! I have been advised that programming skills are a must in this tough economy, especially for someone like me who is interested in tech startups.
When we walk up to introduce ourselves to strangers, we intuitively follow basic cultural rules of politeness. On email, though, it's the Wild West.
At the outset of our lives, we depend on our wails to get our Mom's attention. It's our earliest sales pitch: we cry to get a mother's breast, which q...