Today's Internet technology offers restaurants multiple opportunities to promote their business and increase sales. There is so much that can be done, with so few resources, that it's almost a crime to do nothing at all.
There's so much to say in this topic that when I first wrote this, it was a long article. I had to cut it down to make it short to the point -- why the hell are you buying their story when you're supposed to be the one who's selling?
In 2009, Joshua Glenn and Rob Walker decided to put a price on storytelling. The pair would buy "junk" worth little to nothing and then re-sell it for 300 times its original value. All the proceeds were donated to charity. Why did they do this?
It's too late for Goldman Sachs and the Cardinals get ahead of their brand and reputation issues but it's not too late to your organization to take control of your brand and reputation by crossing the bridge to strategic integration.
By building and harnessing the power of your relationships, you'll have a sustainable edge over the competition that can take your business to the next level.
Having worked in dealerships for nearly a decade, I don't think auto dealers are half as bad as many consumers seem to think they are. Are dealerships perfect? Of course not. Are they paramount examples of ethical business practices? No. But are they any less ethical than most retail businesses?
As a business person, you likely understand the importance of marketing when it comes to the ongoing success of your business.
Immediate gratification -- that gotta-have-that-now rush -- is behind a lot of retail action, but if you're patient enough, you just might reap the reward of crazy deals.
In business, the strongest relationships with customers are built the same way. Unfortunately, many companies are stuck in the old mindset of relying solely on advertising, public relations and promotions and have not created the opportunity for a conversation. After all, they have already "captured the market."
I had just left the comforts of my corporate world biotech career, and it was time to help my husband with this photography business. I spent four years helping him grow his business, and it served as a launching pad to flying solo in my business consulting venture.
We tend to think of 1909 in sepia tones. Buggy whips were still hot sellers, as were those bicycles with the absurdly huge front wheel. But with all the changes from that day to this, three things remain the same.
The short answer is that most car salespeople don't earn a whole hell of a lot of money. Dealership salespeople average about 10 car sales per month, and earn an average of about $40k per year. If you do the math, that's about $330 per car.
Fifty-one percent of employees are disengaged. Eight years ago, I got a glimpse of how to solve this problem. It happened by accident.
The combination of innovative technology and new business models underlie the most exciting developments coming out of start-ups and large organizations, and the innovators creating these disruptions have influence that extends into the global economy.
I've spent the majority of my career negotiating and training people to negotiate. Along the way I've made plenty of mistakes and learned that negotiation can often be improved by actually doing the opposite of what I'd originally think to do.
How many times have you heard this phrase? "Sales is a numbers game." As sales professionals, your job isn't to throw everything on the wall to see what sticks. That's like making cold calls to companies or individuals who you know nothing about.