Technology has changed, the buyer and the buyer's journey has changed, the marketing funnel is no longer deterministic and all of this disruption is challenging chief technologists, sales leaders and marketing executives like never before.
Indecision is a decision within itself. In life, we find ourselves making and avoiding decisions on a daily basis. Everytime we make a decision, we worry about the results, we worry about what we may have done wrong or how it could've been better.
Cold Emails are a part of email culture. We send them. We receive them. They aren't going anywhere.
How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.
What if I told you there is a marketing strategy you can use to dramatically increase your customer and client base, and it has nothing to do with social media, running ads, networking, joint ventures, speaking engagements, or anything like that.
Customer service and sales go hand-in-hand, you can't have one without the other. Most people spend most of their time thinking about new customers and forgetting the old, not realizing the high costs of customer acquisition.
Sutcliff provides us with an education on digital transformation and helps businesses discover how they can provide better outcomes and experiences by doing things differently using a combination of digital technologies, such as social collaboration, mobility, cloud computing, and analytics solutions.
Mandy owned a successful medical acupuncture clinic in southern California. She wanted to scale her business so invested time and money to increase the lead flow of prospective patients to her clinic. One problem -- it didn't work.
Naturally (and justifiably) skeptical of the stereotypical slick salesperson and of the traditional sales process in general, buyers today feel empowered to take the initiative and self-educate.
In a world where millions of business owners scratch and claw each other for the attention of any audience that will listen, your stories are the only things you have to differentiate yourself. And if you don't use them, you risk being lost in the shuffle.
As New York shakes off another dose of the climate change reality dealt by winter storm Juno, many are beginning to re-appreciate the forces of Nature and the power of public policy.
Five years ago -- during the height of the social media marketing revolution -- many experts predicted the end of earned media -- influence gained through non-paid channels.
Coming out of the marketing industry, Lazerow offers marketers advice on how to connect with customers in a whole new way by rethinking what marketing really means based on data, analytics and the evolutions of expectations on the part of brands and their customers.
There are times when I envy the life of a six year old. Who wouldn't want to have their only responsibility be to aim when they pee? That's the life if you ask me.
While offers can take many forms (free gift, discount, risk-free trial, free demo) relevancy is critical to success. For example, a retailer aiming to attract customers can offer a 20% discount to attract customers. However, business-to-business marketers, who set their sights on decision makers, usually focus offers on problem solving, increasing efficiency and improving the bottom line.
Don't negotiate. Tell the salesperson and sales manager that you'll sign the paperwork the minute they hit your target figure. Politely decline any counter-offers, give them your phone number, and leave.