Matt Preschern is Executive Vice President and Chief Marketing Officer of HCL Technologies, a US$6.0 billion global information technology services company.
Work is hard, but there are certain jobs that may require a little more grit than others. Those that can successfully navigate through these professions will come out with an exceptional work ethic that can set them up for success anywhere.
Just as Moneyball changed baseball through science, new advances in predictive analytics are changing how companies approach sales. So much, in fact, this year's Dreamforce features some great sales acceleration case study sessions from big name companies.
The Metropolitan Museum of Art (Met) is the most influential museum on Twitter, and also one of the world's largest and finest art museums. The Met also employs one of the top social networking experts in the world. Sree Sreenivasan is the first Chief Digital Officer of the Met.
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. --Seth Godin Tiffani Bova is a vice p...
We all have a choice. We can choose an inner dialogue of self-encouragement and self-motivation, or we can choose one of self-defeat and self-pity. It's a power we all have. Being in business is very similar to going on a roller coaster ride, there will be plenty of ups and downs. We will all encounter hard times, heartache, success, failure etc.
What do Star Wars, Silence of the Lambs and The Dark Knight have in common? Well yes, they all were huge Box Office hits. But they also have a larger than life Villain. Who can ever forget Darth Vader? Hannibal Lecter or Heath Ledger's haunting version of the Joker?
There are many ways to generate quality leads online. You may have already heard people telling you that you should be focusing on strategic guest blogging, content upgrade popups, webinars, SEO, Facebook advertising etc. The list goes on!
Life has become increasingly hectic and, as a result, consumers have little tolerance for goods and services that are not easy, convenient and fast. ...
The thing that makes Jet special is that unlike Amazon, or most retailers really, Jet doesn't make money by selling products. Operating as a marketplace for third party sellers, it makes money by charging customers a $50/year membership fee. Then, it takes the money it would make if it kept commissions on sales and passes it on to the consumer as savings.
The perfect storm of businesses I dealt with one day failed one after the next to keep their word. I had a flood in my house and needed a lot of venders to take care of things.
The best negotiation is when both sides end up equally happy and equally unhappy, but here are some tricks I've learned from far better negotiators than me. When I use these tricks, I find everyone is happy. When I don't use these tricks, everyone is usually broke.
One of the largest business challenges with social media is to cut through the noise, step back and make sense of the big data. This requires a view from above.
In today's world, starting and growing a business is becoming more and more challenging. With the increasing number of companies competing to provide similar offerings, if you want to thrive, having a great product or service is simply not enough.
Liza Donnelly is a cartoonist and writer with The New Yorker Magazine, where she has been drawing cartoons about culture and politics for over thirty years.
Ah, Amazon. The online retailer we all know and love, famous for tricking us into spending extra money without even knowing it, particularly around midnight and after a couple glasses of wine (why yes Amazon, I think I DO need 1500 live ladybugs.)