I was privileged to speak with Barbara Giamanco last week, and she not only had some interesting and novel insights on being a woman in a predominantly male industry, but also offered some genius ways to combat workplace gender bias and get closer to achieving your career goals.
According to Butler, in the recent past roughly 90 percent of a vehicle's value has been in hardware components -- the power trains, the suspension, the body, the interior -- and roughly 10 percent of it was in software and control modules.
It's 85 degrees without a cloud in the sky. Where are you most likely to find yourself? Outside soaking up the sun with a nice fresh lemonade in hand or your fingers glued to your keyboard inside your living room?
Clearly many people turn to the spa industry in hopes of providing their loved ones with a memorable experience. But in the past several years many high-end spas have been plagued with reports of service that is less than stellar.
One interesting, and counter-intuitive, way to get what you want is the Door-In-The-Face (DITF) technique. The idea is to intentionally get rejected, then retreat, and ask for something smaller.
When it comes to marketing, understanding the buyer's journey is critical for success, but guiding the lead journey can be just as important. Often leads get stuck in the sales funnel or completely lost. This is an important consideration where big marketing data can help.
Listen, I get you are passionate. You want to earn some extra income. You want a business you can call your own, something that helps you have your own identity outside of motherhood. I know your products may be fantastic. And what I want you to know about me is this: I don't want your stuff. Any of it.
Stereotypical salespeople are always selling. They're aggressive; they never take no for an answer; they are always supposed to be closing. But your best salespeople know when to stop selling.
Every time I return from Paris with a suitcase full of clothes and shoes, my friends marvel at how I can afford to shop in Paris. So let me tell you a few of my little secrets. I am not wealthy and I do not spend tons of money when shopping for my clothes.
Men, women and teens are not waiting at home, in an office, or in a place of business, waiting for gold to come to them. They go out and look for it.
As reflected in the success stories highlighted, sales acceleration technology is the answer to the ever-growing, data-driven revolution. With sales acceleration technology, companies bridge the gap between marketing and sales.
Ignoring all the stresses of founding a company, Lemkin says that if you can close 10 paying unaffiliated customers (that are not your ex-bosses or friends from the enterprise or from where ever), you have something.
You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.
Sales can be a long and arduous process. After dozens of back-and-forth emails, a handful of phone conferences and two in-person meetings, it can be fairly disappointing when potential clients decide, "this isn't quite right for us at this time."
Innovation and the federal government are not words that we often hear together, but Bryan Sivak, who is the Chief Technology Officer for the Department of Health and Human Services in the United States Federal Government, is changing that.
Just as different people have different personalities, you will find that there are different negotiation techniques that will work best for you.