Currently with the spa industry losing 5-30% of retail revenues from anemic sales it is clear that the time is perfect to try something new. But are the decision makers willing to embrace a brand new viewpoint that is the polar opposite from how they've been operating?
So much of our business life is about building relationships with others and gaining their trust. It takes a long time to do but only a moment to break. Being known for always doing the best job you can and being the person with impeccable manners will ensure you get even more referrals.
With four math and computer science degrees from MIT, including a PhD, under his belt, Chief Technology Officer of KAYAK, Giorgos Zacharia is a leading expert at applying the hot topics of data, analytics and machine learning to the real world of travel.
Compassion isn't something you hear a lot about in business but when you let go of the need to crush the competition and tune into what is actually needed it can yield amazing results. My commitment to my clients is always to listen first and then use all the tools at my disposal to deliver the desired result.
There are some companies--again, only the most dominant brands--that can simply deliver content to their community via any social media platform and consumers will buy.
The power residing in the single is malleable. Perhaps the time has come for musicians and label executives to begin treating singles and albums as two separate entities.
Marketers have gotten "too good" at using the Web to promote their products. Philosopher David Weinberger, a co-author of The Cluetrain Manifesto, warns that we need to be vigilant in order to preserve what the Internet and the Web started out as: a place primarily about connection and not solely about content. He offers these ideas.
Perhaps the most important subject you can study and learn is sales. Yet many of the smartest students avoid learning it, and some of the best colleges shun teaching it.
If you intend to influence others, consider the backstory as the context -- and the gateway -- for your communication and connection.
Gallant's message is clear, "Like everything else, the media has gotten to be less about mass and more about targeted, and it's all about targeting the message and targeting the people that you're trying to reach." He offers incredible advice in terms of content and marketing and how to sustain and grow relevancy.
When a prospective client declines to work with you because of money, the reality is that they don't view your services as an investment in themselves and their goals. They don't see how working with you will deliver added value, so they view your services as an expense they can do without.
For me, being an introvert means that I don't really love leaving my house (I'm a homebody too). So once I realized this, I began to think about all of the ways I could connect with my potential clients without leaving my house.
Technology has changed, the buyer and the buyer's journey has changed, the marketing funnel is no longer deterministic and all of this disruption is challenging chief technologists, sales leaders and marketing executives like never before.
Remember, on Feb. 27, don't strain your brain. Do the simple financial stuff that doesn't require too much mental heavy lifting.
For more insight into how marketing and IT can work together on data analytics, I spoke with Pat Nieser, senior corporate sales manager for the Cincinnati Bengals.
Indecision is a decision within itself. In life, we find ourselves making and avoiding decisions on a daily basis. Everytime we make a decision, we worry about the results, we worry about what we may have done wrong or how it could've been better.