By: Brandt 'Bubba' Page, Founder and CEO of QuotaDeck.com Last February, I attended a Startup Weekend in Provo, Utah not really knowing what to expec...
All sales pitches -- while cute and fun to read -- forgot to tell me the most important thing: How their product would specifically improve my business.
Uh Oh. Your best customer just sent you an email or left a voice message saying that they are not happy and are taking their business elsewhere. What do you do next?
Marketing is icing. If there's not a cake underneath, it'd be pretty hard for it stand up in the shape of a cake by itself. We can't just focus on making icing. We need to also make the cake.
A great sales leader who is highly-desired has mastered the art, delivered the numbers and brought out the best in their people. Investing in people does not mean leaders are "soft" and won't get results. It is quite the opposite.
The group stage match between USA and Portugal was a roller coaster. Naturally, I started seeing parallels between World Cup soccer and the challenges that companies face in growing their businesses.
If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).
Congratulations, you have just had a great sale, the customer loved the product, the price and most importantly they loved you. So the real question is: How did we get here?
Are you ready, heels? Start walkin...
I thought I would share this story with you as I believe it is really important to not only any financial advisor, but to any business owner. So let me tell you the story of Tom who relayed this story to me recently.
It is a familiar lament of companies wishing to find a market for environmentally and socially responsible (such as fair trade) goods -- the majority of consumers simply will not pay a premium for these items.
The most common opponent to which business sellers lose deals is status quo. Getting a seller to consider alternatives requires research, strategy, and hard work. In contrast, selling on price is easy.
Great content is gonna resonate with the reader or fall flat in about ten second, like a great Sam Cooke song -- your in love and humming along or your not.
A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.
The big food conglomerates, which we fear have killed the independent, indomitable American entrepreneurial spirit in the annals of grocery shopping, turns out but an invention of independent, indomitable American entrepreneurs.
As more women advance in the workplace, it's becoming clear that corporations seeking to achieve a balanced leadership agenda are better off not trying to make women think and act like men.