Search Engine Optimization

How to Keep Your Website Optimized for Google: An Interview With Simon Heseltine

Penny C. Sansevieri | Posted 05.30.2012

Read More: Website-Optimization, Seo, Search Engine Optimization, Small Business Marketing, Business Marketing, Technology News

"It is about getting the eyeballs on your site, getting that traffic there and that is what you are looking for. You are looking at your page views, you are looking at your organic traffic and that is what is most important for you."

Read Post

Building Brand, Community and Customer Loyalty: An Interview With Gillian Muessig (Part Two)

Penny C. Sansevieri | Posted 05.22.2012

Read More: Small-Business Entrepeneurs, Search Engine Optimization, Seo, Small Business Marketing, Small Business News

"If your customers are not ready to buy, help them to be profitable enough so that they can buy. When it is time to buy, they will want to buy from you, because you were the one who helped them get there."

Read Post

Why The Atlantic No Longer Cares About SEO

mashable.com | 1 Day Ago by | Posted 05.10.2012

Read More: Atlantic Magazine Seo, Atlantic Magazine, Atlantic Seo, Mashable, The Atlantic, Atlantic, Search Engine Optimization, Seo, Media News

The number of online news consumers has grown consistently over the past half-decade, yet not every publication has gotten the same lift as The Atlant...

Read Whole Story

Prosecutor Sues Ex-Girlfriend For Slamming Him On Boyfriend-Grading Website

Posted 03.28.2012

Read More: Stacey Blitsch, Amanda Ryncarz, Video, Man Sues Ex-Girlfriend, Search Engine Optimization, Matthew Couloute, Weird News News

Google "Matthew Couloute." You might find the results humorous, unless, of course, you are Matthew Coulout. Couloute, a high-power Connecticut atto...

Read Whole Story

Driving Thousands of Hits to Your Website!

Penny C. Sansevieri | Posted 03.14.2012

Read More: Websites, Small Business, Search Engine Optimization, Seo, Small Business Marketing, Technology News

If you're ready to get more traffic to your site (and who isn't?), just throwing up a website won't cut it. Here's a quick guide for getting more quality visitors to your website!

Read Post

5 Sure Ways To Kick Off Your 2012 Marketing

Michael Tasner | Posted 03.07.2012

Read More: Mobile Marketing, Web 3.0, Marketing Plan, Guerilla Marketing, Marketing Audit, Search Engine Optimization, Web Marketing, Guerrilla Marketing, Business News

I still believe to this day the quote by Peter Drucker: "Marketing and Innovation are the only two functions of business." When your marketing is solid, all else falls into place.

Read Post

Search Engines 101: Part 3

Marc Ostrofsky | Posted 02.19.2012

Read More: Pay-Per-Click, Search Engines, Online Advertising, Direct Navigation, Domain Names, Search Engine Optimization, Search Engine Tips, Technology News

If you want to truly understand the good, the bad and the ugly of search engines, I strongly recommend you read this. Keywords for a website need to b...

Read Post

Search Engines 101: Part 2

Marc Ostrofsky | Posted 02.14.2012

Read More: Domain Names, Online Advertising, Search Engine Optimization, Geo Targeted, Seo Google, Seo Domain Names, Internet Domain Names, Technology News

Advertising and Local Search Local search allows users to designate a geographical locality when they search for Keywords and phrases. The local-sear...

Read Post

Search Engines 101: Part I

Marc Ostrofsky | Posted 01.22.2012

Read More: Google, Online Marketing, Search Engines, Online Advertising, Search Engine Optimization, Tips, Technology News

Everyone knows what search engines are. But relatively few know how to use them effectively.

Read Post

Twenty Ways to Drive More Traffic to Your Website and Blog

Penny C. Sansevieri | Posted 11.23.2011

Read More: Book Marketing, Search Engine Optimization, Online Book Marketing, Search Engine Marketing, Internet Book Marketing, Book Marketing Tips, Books News

Increasing traffic to our website and/or blog can be a full-time job. But it doesn't have to be.

Read Post

The 10 Deadly Sins of Website Design: A Checklist to Help You Avoid Them

Penny C. Sansevieri | Posted 11.09.2011

Read More: Book Promotion, Websites, Book Marketing, Book Publishing, Search Engine Optimization, Books News

It's hard enough getting people to come to your site; when they get there don't send them into "surf shock" and miss a potential sale.

Read Post

SEO: An Open Letter to CEOs and Boards of Directors

Larry MacDonald | Posted 09.25.2011

Read More: Business Development, Increasing-Revenue, New-Business, Sales, Board of Directors, Ceos, Online Marketing, Websites, Web Design, Seo, Search Engine Optimization, Profitability, Technology News

Search engine optimization? CEOs and board members, as well as managers of international companies wrote me asking why they should be concerned about ...

Read Post

SEO: Art or Science, or Are You Putting Lipstick on a Pig?

Larry MacDonald | Posted 06.05.2011

Read More: Yahoo, Google Search, Seo, Sem, Marketing, Bing, Search Engine Optimization, Topspotters, Small Business America, Small Business, Internet Marketing, Google, Business News

How much of a role does art play in SEO? How much does the art of marketing contribute to success? Or, as some might claim, is it all science?

Read Post

Internet Marketing Professional Turns Lead into Gold

Larry MacDonald | Posted 06.01.2011

Read More: Getting Clients, Time-Saving-Tips, Rainmaking, Luxury, Search Engine Optimization, Seo, Internet Marketing, Business News

When it comes to internet marketing, most people think of using search engine optimization to increase traffic to their website for the most general t...

Read Post

SEO, or How to Get a Date with Google

Larry MacDonald | Posted 05.25.2011

Read More: Websites, Marketing, Search Engine Optimization, Seo, Internet Marketing, Google, Seo Tips, Seo Google, Seo Advice, Technology News

Think Readers Digest. That's the way Google thinks and that's the kind of date they are looking for.

Read Post

The Worst SEO Mistake You Can Make

Inder Sidhu | Posted 05.25.2011

Read More: Seo, J.C. Penney, Doing Both, Cisco, Inder Sidhu, Search Engine Optimization, Google, Small Business America, Business News

Contrary to promises, SEO technology will not provide you a sustainable, competitive advantage. The more things change, the more they stay the same.

Read Post

Richard J. Tofel Foresees Better Media Days Ahead Without Search Engine Optimization

Jarvis Coffin | Posted 05.25.2011

Read More: Nieman-Lab, Seo, Search Engine Optimization, Online Advertising, Richard Tofel, Internet Advertising, Media News

Richard J. Tofel looks into the future of SEO and the Web and seems to conclude that the media business model will reset around the value that binds a reader to content. Call that value loyalty and intent.

Read Post

Why The New Republic is Wrong on Aggregation

Robert Teitelman | Posted 05.25.2011

Read More: The New Republic, Scraping, Content Farms, Aggregation, Aggregators, Search Engine Optimization, The Huffington Post, Media News

An editorial in the New Republic resembles a plaintive cry that the Internet is taking us not to democratic heaven, but to democratic hell. I have some sympathy -- but with reservations.

Read Post

Google Penalizes Retailer For Scamming The Search System

The Huffington Post | Amy Lee | Posted 05.25.2011

Read More: Google Page Rankings, Overstock, Google PageRank, Seo, Search Engine Optimization, Overstock.com, Technology News

Nobody likes a cheater. Especially not Google, who just penalized Overstock.com for trying to boost their search rankings using some slippery tactics,...

Read Whole Story

Does an Author Really Need a Website? The Book Doctors Interview Annik LaFarge on How to Be a More Effective Author Online

David Henry Sterry | Posted 05.25.2011

Read More: Author, Bloggers, Writing, Books, Self-Publishing, Annik LaFarge, Websites, Author Websites, Seo, Editing, Print on Demand, Authors, Publishing, Authorship, Blog, Book Doctors, E-Book, Search Engine Optimization, The Author Online, Books News

Annik LeFarge knows what she's talking about, so we asked her to share with us the benefits of author websites. She also shared with us her 10 ½ tips for being a more effective author online.

Read Post

Quick: Is Someone Trying to Steal Your Agora?

Eric K. Clemons | Posted 05.25.2011

Read More: Google, Search Engines, Bing, Search Engine Manipulation, Search Engine Study, Seo, Search Engine Optimization, Search Engine Bias, Technology News

People's opinions can be altered by changing the order in which stories are presented. Search engine companies are at best delinquent and at worst complicit in allowing this manipulation to be so easily achieved.

Read Post

Ask Rod, Episode 24: What's Your Best Advice For Startups?

HuffingtonPost.com | Rod Kurtz | Posted 01.26.2012

Read More: Google, Rod Kurtz, Google Search, Seo, Google AdWords, Ask Rod, How to Start a Business, How to Use Google AdWords, Small Business Video, Business Mistakes, How to Boost SEO, Video, Startups, Search Engine Optimization, Small Business News

Executive Editor Rod Kurtz discusses the dos and don'ts of starting a business and how to boost your Google search ranking. Plus, Barry's back!...

Read Whole Story

Video: The Secret Sauce of Video Search Optimization, Video Site Maps from Google

Daisy Whitney | Posted 05.25.2011

Read More: Google, New Media Minute, Video, Reelseo, Search Engine Optimization, Seo, Metadata, Tags, Media News

LAS VEGAS -- One of the most under-utilized tactics to building audiences for online video is search. Best practices like proper metadata and tags ca...

Read Post

Search Engine Optimization: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Amanda Kooser | Posted 08.09.2011

Read More: 5 Things You Need to Know, How to Get on Google, Website Optimization, Building a Website, Seo, SEO Optimization, SEO Strategy, How to SEO a Website, Search Engine Optimization, Small Business News

Search engine optimization may be better known by its acronym -- SEO. That's one way to simplify a complicated topic. The basic concept behind SEO is ...

Read Whole Story

5 Search Marketing Tips For The Holidays

searchengineland.com | Posted 05.25.2011

Read More: Holiday Advertising, Marketing, Holiday Season, Seo, Search Marketing, Holiday Shopping, Search Engine Optimization, Online-Marketing, Technology News

In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday a...

Read Whole Story