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Search Engine Optimization

Third Eye on SEO: 2015 Guides, Tutorials, Education, and Trends

Allie Gray Freeland | Posted 01.23.2015 | Business
Allie Gray Freeland

If you're a digital marketer or website owner in 2015, chances are your third eye is on search engine optimization (SEO) now more than ever. Why?

12 Online Marketing Blogs Every Small Business Owner Needs to Read

Jonathan Long | Posted 01.21.2015 | Small Business
Jonathan Long

Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

Quick 5-Step SEO Tune Up Before the New Year

Jonathan Long | Posted 12.31.2014 | Small Business
Jonathan Long

A website is often one of the most valuable assets a business owns. If you plan on improving its performance in 2015 then you will want to make sure that you start the year off with a solid base.

Digital Marketing Will Define Social Media in 2015

Jeremy Harris Lipschultz | Posted 12.29.2014 | Business
Jeremy Harris Lipschultz

In 2014, we identified more questions than answers about the value of social media relationships. Let's hope this is the year that SEO thinking, reasonable data privacy expectations, and clear data and methods move us forward.

5 Things Your SEO Strategy Needs to Focus on Entering 2015

Jonathan Long | Posted 12.19.2014 | Small Business
Jonathan Long

Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google's algorithm is constantly changing. There are public updates as well as refreshes and tweaks that occur on a regular basis.

5 Ways SEO Is Going To Change In 2015

Jose Vasquez | Posted 12.15.2014 | Small Business
Jose Vasquez

It's starting to look like 2015 is going to be an even bigger year, and savvy search marketers are already starting to plan their strategies. If you want to stay ahead of the competition, keep your eyes peeled for these five changes likely to come with the new year

5 Small Business SEO Tips You Can Implement In-House Right Now

Jonathan Long | Posted 12.22.2014 | Small Business
Jonathan Long

Every small business owner should implement search engine optimization into his or her online marketing strategy, but many shy away because they think they need a huge budget to get started. An effective and complete strategy will cost money, but that doesn't mean you have to sit idle until you can afford to hire an SEO agency.

The 5 Best Free WordPress Plugins to Promote Your Blog

Michael B. Fishbein | Posted 12.17.2014 | Technology
Michael B. Fishbein

Blogging is a great marketing strategy with many additional benefits and the free Wordpress plugins below can make it easier to promote your blog.

Your Guide to Google's Panda 4.1 Algorithm

Jayson DeMers | Posted 12.09.2014 | Technology
Jayson DeMers

It's certain that Google will continue to update their algorithm with more sophisticated signals and ranking formulas; it's only a matter of when. But Panda 4.1 is continuing a several-year tradition of rewarding high-quality original content, and it's likely that this trend will only continue.

Can A Search Engine Make You More Creative?

Fast Company | Rebecca Greenfield | Posted 09.23.2014 | World

Type "beauty" into Google image search, and you'll see endless photos of white models. Search "beauty" in Yossarian, the metaphorical search engine, a...

What 7 Things Everybody Needs to Know About Google Search Optimization

Jon Rognerud | Posted 11.16.2014 | Small Business
Jon Rognerud

As one of the most visited websites around the globe, with over 12 billion searches sent through its engine per month and owning 67.5 percent of the U.S. search market, Google can play a huge role in the popularity of your own site. Whether it's business-related or you're just trying to establish yourself as a presence and brand online.

Digital Innovators: Marketing Is Now Democratized Said NYU Adjunct Professor

Brian Honigman | Posted 11.16.2014 | Business
Brian Honigman

Capala's first book gives marketers and business owners a comprehensive view of what's important in marketing today and how they can best apply these trends to impact how they do business.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 11.10.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

To the Brand Behind Me in the SERPs on Google

Chad Pollitt | Posted 10.22.2014 | Technology
Chad Pollitt

You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship. You have no clue that our SEO team has been humiliated, humbled and put through hell.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 10.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

5 Tools Every Entrepreneur Needs for Success

John Rampton | Posted 09.29.2014 | Small Business
John Rampton

No matter if you're an electrician, mechanic, accountant or surgeon, you have a specific set of tools to help you complete the task at hand. What abou...

10 Simple Tips for Improving Your Blog

John Rampton | Posted 09.23.2014 | Business
John Rampton

Even if you were aware of the benefits of blogging, that doesn't mean that you're doing it correctly. Which is why we've put together these ten handy and simple tips for improving your blog.

SEO Web Design: Plan For Never-Ending Updates

Tyler Collins | Posted 09.21.2014 | Business
Tyler Collins

SEO strategy is an ongoing project that must constantly be redesigned, tweaked and fixed to meet changing circumstances in the market and on the web.

SEO Questions Franchise Owners Need to Ask

Allie Gray Freeland | Posted 09.16.2014 | Business
Allie Gray Freeland

Asking these questions doesn't always come to mind right away, but these are crucial if you own a franchise. Franchises are constantly growing and by nature have a lot of people working higher positions, so the managers working with you are constantly changing.

7 Small Business SEO Tips From the Experts

Ian Mills | Posted 09.07.2014 | Small Business
Ian Mills

As a small business owner you need to consider one simple but very important fact. When people perform a search in a major search engine for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors.

Advanced Ecommerce SEO (On-Page): Outranking Big Box Superstores

Tyler Collins | Posted 08.31.2014 | Technology
Tyler Collins

E-commerce product verticals are becoming increasingly competitive in organic search, with an ever-expanding amount of vendors and store owners battli...

Best SEO Practices: Avoid the Dreaded Google Penalty

Jonathan Long | Posted 08.31.2014 | Small Business
Jonathan Long

Nobody can completely predict what Google will do next, but you can take steps to keep your website as safe as possible.

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 08.27.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

True Confessions of a Former SEO Whore

Chad Pollitt | Posted 08.26.2014 | Business
Chad Pollitt

When I started taking on more clients, most of them didn't "deserve" to outrank some of the household name brands they outranked, but I didn't care. I was a keyword-stuffing, spam-creating machine.