iOS app Android app

Search Engine Optimization

Why You Need to Take Another Look at Your Site's SEO Right Away

Neil Patel | Posted 04.18.2016 | Business
Neil Patel

Like the Internet itself, the SEO realm is one that's ever-changing and evolving. What might be considered cutting edge today could easily be deemed as antiquated in just a few months from now. As a result, this trend means that digital marketers must stay on top of change and one step ahead of the game.

Knowledge Graph Optimization 101

Neil Patel | Posted 04.14.2016 | Business
Neil Patel

Google has gradually evolved and has become increasingly sophisticated along the way. The knowledge graph represents a significant leap in Google's evolution and has taken them one step further to fulfilling their mission to "organize the world's information and make it universally accessible and useful."

Google's Recent Market Share Drop Will Bring Us Closer to the Perfect Search Engine

Eli Schwartz | Posted 03.02.2016 | Business
Eli Schwartz

I recently wrote on SearchEngineLand that after many years of stability, Google's share of the search market dipped a few percentage points, according...

The Customer Buying Process and How to Use Online Marketing at Each Stage

Siva Yenneti | Posted 02.19.2016 | Business
Siva Yenneti

When conducting online marketing, we often times focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to make a purchase.

Why Your Search Engine Resisted The Best Technology For So Long

Quora | Posted 02.17.2016 | Technology
Quora

Higher education has seen and interesting split in recent years. In addition to the traditional model of education involving a human teacher and large costs, online education has set a new counterpoint to the traditional model that is orders-of-magnitude cheaper.

5 Expert SEO Predictions for 2016

Ian Mills | Posted 02.10.2016 | Business
Ian Mills

Search engines are constantly working at refining and updating their algorithms in order to make the search results more applicable to the search. But they are also very committed to making sure the search results can not be manipulated - well, easily anyway.

4 Reasons Smart Small Business Owners Invest in SEO

Toby Nwazor | Posted 01.21.2016 | Business
Toby Nwazor

Credit A few years ago, the concept of owning a website for your small business would have been laughable. It just didn't make sense. Owning and runn...

Optimize Your Facebook Business Page to Increase Your Online Presence and Customer Conversions

Siva Yenneti | Posted 01.19.2016 | Business
Siva Yenneti

Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people.

How to Take Charge of Your Search Engine Rankings With These Evergreen SEO Techniques

Neil Patel | Posted 01.14.2016 | Business
Neil Patel

Search engine optimization has always been a tricky thing, especially for small business owners and entrepreneurs. On the one hand, it can be confus...

Why Outsource Your Website Content?

Siva Yenneti | Posted 01.11.2016 | Business
Siva Yenneti

You are running a business, and you know your business through and through. You are an expert in your field. You know what you are talking about and...

Why Selling SEO Is Unethical in 2016

Brian Ainsley Horn | Posted 01.08.2016 | Business
Brian Ainsley Horn

If you are still selling SEO to local businesses or online entrepreneurs, this is a great time to reevaluate that decision.

How Voice Search Is Changing SEO

Michael Peggs | Posted 01.06.2016 | Business
Michael Peggs

While Google does not penalize websites for not being "voice search friendly," the websites that will win in 2016 are incorporating (voice) search strategies for typers and talkers, alike.

Your Roadmap to Effective Local SEO

Ian Mills | Posted 12.11.2015 | Business
Ian Mills

It can be tough to get ahead in search engine results for your industry. Prioritizing efforts into local SEO can be an effective way to increase the t...

How Local SEO Replaced the Yellow Pages

Yatin Khulbe | Posted 12.08.2015 | Business
Yatin Khulbe

So for most of us it's clear that the yellow pages are becoming more and more obsolete but many don't realize this vital fact: Local SEO has played a...

Don't Confuse SEO with SEM: 3 Key Differences for Online Marketing

Ian Mills | Posted 12.03.2015 | Business
Ian Mills

Are you so laser focused on achieving the top positions for your keywords in the search engines that you are overlooking what happens when you get the...

Is SEO Dead? Look at These 10 Blogs Before Making a Decision

Yatin Khulbe | Posted 11.25.2015 | Business
Yatin Khulbe

Instead of getting into the trap of this question, brush up your SEO skills and upgrade your organic presence by reading these best ten blogs in the SEO industry.

Is SEO Dead? Why Hotjar Is Aiding and Abetting the NEW 3-Letter Kid in Town.

Eric 'E-Rock' Christopher | Posted 11.09.2015 | Business
Eric 'E-Rock' Christopher

Conversion Rate Optimization (CRO), as defined on Wikipedia, "is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers."

Which Shopping Cart Software is Crucial for Your E-Commerce Business?

Dorit Sasson | Posted 11.05.2015 | Technology
Dorit Sasson

Let's say you've gotten a memorable site built for your e-commerce business. How are you going to get that site to stand out? The design elements are ...

4 Important Questions to Ask When Conducting Keyword Research

Dorit Sasson | Posted 11.02.2015 | Business
Dorit Sasson

If you're looking to increase traffic to your site, like every other company or small business, you're probably going to have to conduct keyword resea...

How to Use Search Engine Optimization For Your Nonprofit

Laura Packard | Posted 09.24.2015 | Impact
Laura Packard

One of the first things you should do as you launch your site (after you have set up an SEO plugin and/or made the appropriate SEO adjustments to your pages) is to tell Google to come crawl it. There are a few different ways to do this.

What Is SEO? Your 101 Guide to Search Engine Optimization

Erin McKelle | Posted 09.23.2015 | Business
Erin McKelle

If you've written a blog post, you probably want to get the highest chance of readership possible, right? SEO refers to a process used to most ideally advance your rankings and search capabilities online.

Why Businesses Can't Live Without Social Media and a Thing Called SEO: An Interview with an Online Marketing Expert

Martha T.S. Laham | Posted 09.17.2015 | Fifty
Martha T.S. Laham

If your head starts spinning whenever tech-savvy people start riffing about things like SEO, SMM, SEM, CPC, CTR, and so on, you're probably not alone. To make heads or tails of social media, I recently caught up with Ross Taylor, owner of Alameda Internet Marketing, a Bay Area SEO company that specializes in helping small- and medium-sized businesses get found online.

The Super Simple SEO Secret Most Businesses Miss

Michael Peggs | Posted 09.15.2015 | Business
Michael Peggs

Sophisticated SEO is built around the idea that connecting to an audience is no longer about who has the loudest voice. Rather, the focus is on determining what your audience needs and creating a resource for them.

25 Single-Sentence Pieces of Online Marketing Advice

Jonathan Long | Posted 09.14.2015 | Business
Jonathan Long

There's a lot of marketing advice available online. Some of it is extremely helpful and some of it is outright incorrect. The internet can be a double-edged sword -- information is readily available and easy to access, but not all of it is good advice.

Video Marketing Is King: Oops, I Meant Content!

Diane Primo | Posted 09.09.2015 | Business
Diane Primo

With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing