Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information -- making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.
We've all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful.
The medical profession has long relied on word-of-mouth to bring in new patients. Traditional advertising has always been great for building brand awareness, but many people still look for referrals before trusting their health to someone new. As the Internet has grown in popularity, that awareness-building has shifted online, with many consumers heading straight there before making an appointment.
Like the Internet itself, the SEO realm is one that's ever-changing and evolving. What might be considered cutting edge today could easily be deemed as antiquated in just a few months from now. As a result, this trend means that digital marketers must stay on top of change and one step ahead of the game.
Google has gradually evolved and has become increasingly sophisticated along the way. The knowledge graph represents a significant leap in Google's evolution and has taken them one step further to fulfilling their mission to "organize the world's information and make it universally accessible and useful."