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Search Engine Optimization

5 Effective Online Marketing Tips for Law Firms

Jonathan Long | Posted 12.22.2016 | Business
Jonathan Long

Internet has completely transformed the legal industry. Students can now attend law school entirely online, through educational institutes such as Abr...

Does your LinkedIn profile need some holiday TLC? [Bonus Checklist Included]

Carla Deter | Posted 12.02.2016 | Business
Carla Deter

The end of the year is near and you've been thinking about your LinkedIn profile for some time now. You know it's a money-maker for you, your business...

5 Beginner Search Engine Optimization Hacks For Small Business Owners

Clair Jones | Posted 11.04.2016 | Business
Clair Jones

There's no denying that Search Engine Optimization, commonly referred to as SEO, is a key skill to learn if you want to increase your small business's odds of being found online by potential customers.

Networking on the Web and Building Link Authority

Kevin Rowe | Posted 10.31.2016 | Business
Kevin Rowe

"It's not about what you know, it's about who you know." We've all heard this at one time or another. Some benefitted and others fell victim to the ...

The Evolving SEO Techniques And How To Use Them

Lisa Froelings | Posted 10.24.2016 | Business
Lisa Froelings

In the growing world of technology, search engine optimization (SEO) still continues to play a very important part in online marketing. In a study by ...

Get Your Website in Shape!

Loolwa Khazzoom | Posted 10.18.2016 | Business
Loolwa Khazzoom

Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information -- making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.

How Positive Customer Reviews Can Help Your Business

Jonathan Long | Posted 09.28.2016 | Business
Jonathan Long

A very large percentage of consumers turn to online reviews when it comes time to make a purchase decision. Whether it's an electronics product or a medical procedure, online reviews influence purchases in every industry imaginable.

5 Ways to Boost Your Website's SEO Game

Marisa Sanfilippo | Posted 09.28.2016 | Business
Marisa Sanfilippo

Search engine optimization (SEO) has become an important part of marketing strategies in a variety of industries across the globe.

Your Content Marketing Strategy after Real Time Google Penguin Update

Azzam Sheikh | Posted 09.28.2016 | Business
Azzam Sheikh

It's official now. Google announced this week that Penguin is part of the core search engine algorithm and will affect real-time searches.

Inbound Marketing vs. SEO: An Inside Look at How They Work Together

Lucinda Watrous | Posted 09.26.2016 | Business
Lucinda Watrous

According to HubSpot, inbound marketing is used to "turn strangers into customers and promoters of your business." It's built around attracting strangers with your blog, social media, and keywords, then converting those visitors with forms, calls to action, and landing pages.

Top 3 Digital Marketing Tips to Earn More Traffic to Your Website

William Morrow | Posted 09.20.2016 | Business
William Morrow

We've all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful.

4 Ways Medical Practices Use Search Marketing to Win Patients

Dan Steiner | Posted 07.26.2016 | Business
Dan Steiner

The medical profession has long relied on word-of-mouth to bring in new patients. Traditional advertising has always been great for building brand awareness, but many people still look for referrals before trusting their health to someone new. As the Internet has grown in popularity, that awareness-building has shifted online, with many consumers heading straight there before making an appointment.

The Broken Link Epidemic And The Future of Online Publishing

Kevin Rowe | Posted 07.25.2016 | Business
Kevin Rowe

In order to remain in good standing with Google's different algorithm updates, it is important to make sure your content has absolutely no broken links. Content should always be focused on user experience. Information should be purposeful and useful...and current.

Drive People Crazy: Create An Unforgettable Personal Brand For Your Start-Up or Career Part 1

Alona Elkayam | Posted 07.21.2016 | Business
Alona Elkayam

If Momma were the decision maker, I might have gotten that job offer I lost a few years ago because they thought I wasn't someone who rolled up their sleeves. Didn't they hear me say I started my own award-winning, multi-million dollar agency in the most cut-throat city in the world?

The Web Hosting And SEO Trends That You Must Know In 2016

Harold Stark | Posted 07.05.2016 | Technology
Harold Stark

Creating your own website can be a lengthy procedure. You must find the right web hosting service, choose the perfect web design, create quality conte...

3 SEO Tools For Clueless Business Bloggers

Liesha Petrovich | Posted 07.01.2016 | Business
Liesha Petrovich

SEO is like flossing. Sure, you know you should be doing it and that it's important. Yet the whole idea behind having a business blog is to help you...

Tommy McDonald's 6-Point SEO Checklist for Strong Organic Google Rankings

Jonathan Long | Posted 06.23.2016 | Business
Jonathan Long

When producing content for your website, it's important that you optimize it for Google, giving you the best chance of attracting organic search traffic. SEO is a constantly changing landscape, so I tend to brainstorm with other SEO professionals on a regular basis.

How to Write a Blog That People Will Actually Read

Quora | Posted 06.16.2016 | Media

This is an opportunity for you. Every day, you have experiences. You encounter problems and challenges. You buy products to help you with those problems and challenges. These are all things you can write about.

6 Ways to Boost Your Blog's Visibility in 2016

Laiza King | Posted 05.18.2016 | Technology
Laiza King

Credit Building a successful blog comes with challenges, successes and errors that can eventually weave into a business if approached with the right...

How Badly Is Your UX Hurting Your SEO? (It Could Be Worse Than You Think)

Neil Patel | Posted 05.04.2016 | Business
Neil Patel

It might surprise you, but that amazing website design and user experience you spent months putting together might just be damaging your SEO efforts and negatively impacting your search rank.

Why You Need to Take Another Look at Your Site's SEO Right Away

Neil Patel | Posted 04.18.2016 | Business
Neil Patel

Like the Internet itself, the SEO realm is one that's ever-changing and evolving. What might be considered cutting edge today could easily be deemed as antiquated in just a few months from now. As a result, this trend means that digital marketers must stay on top of change and one step ahead of the game.

Knowledge Graph Optimization 101

Neil Patel | Posted 04.14.2016 | Business
Neil Patel

Google has gradually evolved and has become increasingly sophisticated along the way. The knowledge graph represents a significant leap in Google's evolution and has taken them one step further to fulfilling their mission to "organize the world's information and make it universally accessible and useful."

Google's Recent Market Share Drop Will Bring Us Closer to the Perfect Search Engine

Eli Schwartz | Posted 03.02.2016 | Business
Eli Schwartz

I recently wrote on SearchEngineLand that after many years of stability, Google's share of the search market dipped a few percentage points, according...

The Customer Buying Process and How to Use Online Marketing at Each Stage

Siva Yenneti | Posted 02.19.2016 | Business
Siva Yenneti

When conducting online marketing, we often times focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to make a purchase.

Why Your Search Engine Resisted The Best Technology For So Long

Quora | Posted 02.17.2016 | Technology

Higher education has seen and interesting split in recent years. In addition to the traditional model of education involving a human teacher and large costs, online education has set a new counterpoint to the traditional model that is orders-of-magnitude cheaper.