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Search Engine Optimization

5 Tips for Successful Content Marketing

Jonathan Long | Posted 01.23.2014 | Small Business
Jonathan Long

These actions include social sharing, newsletter registrations, lead capture form submissions, online purchases, phone calls and physical business location visits.

8 Menu Items that Optimize Your Website

Loolwa Khazzoom | Posted 01.23.2014 | Business
Loolwa Khazzoom

One of the ways to optimize your website is by making it easy to navigate, so that people stay on it and engage with your content. Think of menu tabs on websites as labels on kitchen cabinets.

Why Your Business Should Be Using Infographics

Jonathan Long | Posted 11.03.2013 | Business
Jonathan Long

The benefits of using a infographic content and design service are numerous and as a business owner you should really consider adding it to your content marketing strategy.

5 Steps to Optimizing Your Website for Search Engines

Loolwa Khazzoom | Posted 12.24.2013 | Business
Loolwa Khazzoom

How are you going to stand out from the fray and get your website on the first page of a search on topic? Here are 5 steps to optimizing your website for search engines.

4 Digital Mediums That Convert Local Consumers Into Buyers

Jonathan Long | Posted 10.28.2013 | Business
Jonathan Long

If you are a local business owner then toss your traditional marketing out the window and focus on these four digital mediums. Your revenue and profits will thank you later.

Did Edward Snowden Kill the Search Engine Optimization Industry?

Chad Pollitt | Posted 11.29.2013 | Technology
Chad Pollitt

This past week has contained a couple of heart-skipping declarations for the SEO industry. The most recent was Google's announcement of its latest algorithm update -- Hummingbird.

5 Free Ways for Small Businesses to Establish an Internet Presence

Brian Penny | Posted 11.26.2013 | Small Business
Brian Penny

We live in an age in which jockeying for position in search results has become a big business. As a small business, you may wonder what this means to you and your business.

6 Reasons Why Your Online Business Might be Struggling

Don Dodds | Posted 11.17.2013 | Business
Don Dodds

You started out with a fantastic idea, so why isn't your business performing the way you thought it would? Let's look at six common barriers to online business success.

The Importance of Responsive Web Design for Small and Medium Businesses

Don Dodds | Posted 11.05.2013 | Technology
Don Dodds

In order to maintain their positions and rankings, it is vital for these smaller companies to redesign their websites to accommodate all mobile devices.

Use the Power of Rich Snippets to Boost Your Google Ranking

Piyush Mangukiya | Posted 11.04.2013 | Small Business
Piyush Mangukiya

You want your customers to know that your product or service is of superior quality, upfront. Using rich snippets can do just that for your business, giving your potential customer every reason to click on your website instead of the competitor's.

Why Meaning is the Future of Marketing -- and How These 3 Companies Are Pointing the Way

Spencer Critchley | Posted 10.19.2013 | Business
Spencer Critchley

Meaning is what people really seek in most of the content they consume. (The writer in me hates the idea of "consuming" content, but I guess we're stuck with that term)

Digital Marketing: Time to Play Ball

James Root | Posted 10.12.2013 | Business
James Root

All businesses need to continually invest in all facets of digital marketing in order to compete, so it is vital that research is carried out to determine what will make up that foolproof online business strategy; the only problem here is that there is no such thing.

Why Google Is Evil

Ira Israel | Posted 10.07.2013 | Technology
Ira Israel

Google had a wonderful search engine but unfortunately has become some sort of perverse game that we are all forced to play. And while the people at Google and their shareholders continue to earn billions, small businesses like mine suffer.

Optimization Strategies for Instagram Web Embeds

Julio Fernandez | Posted 09.10.2013 | Technology
Julio Fernandez

It has been said that a picture is worth a thousand words. Does that make a 15 second video worth 15 thousand?

Is Your Facebook Graph Search Plan Ready?

Julio Fernandez | Posted 09.08.2013 | Technology
Julio Fernandez

After six months making improvements, Facebook users in the United States with their language set to "U.S. English" will be able to dig deeper with the new Facebook Graph Search.

Common SEO Errors, Notices and Warnings

John Rampton | Posted 08.27.2013 | Business
John Rampton

SEO can be a rather time consuming task, especially if you're relatively new to the process. Out of all the things that need fixing, a few stand out above the rest.

How to Integrate Social Media With Your SEO Campaign

Jayson DeMers | Posted 08.23.2013 | Technology
Jayson DeMers

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.

Author Platform: Use the News to Boost Your Book & Platform

Jennifer S. Wilkov | Posted 08.12.2013 | Books
Jennifer S. Wilkov

Using the news can help boost the visibility of your book, your platform and you! Themes run through your platform and book, whether it is fiction or...

The Top SEO Trends of 2013

Jayson DeMers | Posted 08.10.2013 | Business
Jayson DeMers

Due to the constant evolution of search engine algorithms, it's important to keep your SEO practices up to date. That's why it's necessary to make the proper adjustments along the way. Let's take a look at some of the top SEO trends of 2013 and how to use them to benefit your campaign.

In the Age of Social Media, Why PR Should Matter to Businesses, Both Small and Large

Cari Shane | Posted 08.06.2013 | Business
Cari Shane

I tell my clients all the time that social media is Public Relations' BFF, or as I prefer to call it, BFFL -- "best friend for life."

Penguin 2.0: What Likely Changed and How to Recover

Jayson DeMers | Posted 07.23.2013 | Technology
Jayson DeMers

In reality, it doesn't appear that Google is reinventing the SEO wheel with Penguin 2.0, but simply tightening their algorithm to provide users with the most high-quality and relevant content possible.

A Link to a Stronger San José Economy

Sam Liccardo | Posted 07.20.2013 | Impact
Sam Liccardo

Since the state legislature eliminated local redevelopment agencies a couple of years ago, cities up and down the California coast have grappled with means to boost job growth without the dollars that redevelopment agencies used to provide.

Guess Who Owns Online Sex?

The Huffington Post | Alexis Kleinman | Posted 05.02.2013 | Technology

When you type "sex" into Google, you would probably expect a porn site to be at the top of the results. Instead, comedy site Funny Or Die's sex topic ...

The Complete Guide to Google Authorship

Jayson DeMers | Posted 05.08.2013 | Technology
Jayson DeMers

As we have seen from the evolution of other Google products as mentioned above, there is no doubt that Google Authorship will continue to grow in importance when it comes to getting find in search results, as well as allowing authors to get better recognition for their work.

Web Design and SEO: How to Make Your Website Look Good and Rank Well

Jayson DeMers | Posted 04.29.2013 | Technology
Jayson DeMers

SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.