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Search Engine Optimization

What 7 Things Everybody Needs to Know About Google Search Optimization

Jon Rognerud | Posted 11.16.2014 | Small Business
Jon Rognerud

As one of the most visited websites around the globe, with over 12 billion searches sent through its engine per month and owning 67.5 percent of the U.S. search market, Google can play a huge role in the popularity of your own site. Whether it's business-related or you're just trying to establish yourself as a presence and brand online.

Digital Innovators: Marketing Is Now Democratized Said NYU Adjunct Professor

Brian Honigman | Posted 11.16.2014 | Business
Brian Honigman

Capala's first book gives marketers and business owners a comprehensive view of what's important in marketing today and how they can best apply these trends to impact how they do business.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 11.10.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

To the Brand Behind Me in the SERPs on Google

Chad Pollitt | Posted 10.22.2014 | Technology
Chad Pollitt

You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship. You have no clue that our SEO team has been humiliated, humbled and put through hell.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 10.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

5 Tools Every Entrepreneur Needs for Success

John Rampton | Posted 09.29.2014 | Small Business
John Rampton

No matter if you're an electrician, mechanic, accountant or surgeon, you have a specific set of tools to help you complete the task at hand. What abou...

10 Simple Tips for Improving Your Blog

John Rampton | Posted 09.23.2014 | Business
John Rampton

Even if you were aware of the benefits of blogging, that doesn't mean that you're doing it correctly. Which is why we've put together these ten handy and simple tips for improving your blog.

SEO Web Design: Plan For Never-Ending Updates

Tyler Collins | Posted 09.21.2014 | Business
Tyler Collins

SEO strategy is an ongoing project that must constantly be redesigned, tweaked and fixed to meet changing circumstances in the market and on the web.

SEO Questions Franchise Owners Need to Ask

Allie Gray Freeland | Posted 09.16.2014 | Business
Allie Gray Freeland

Asking these questions doesn't always come to mind right away, but these are crucial if you own a franchise. Franchises are constantly growing and by nature have a lot of people working higher positions, so the managers working with you are constantly changing.

7 Small Business SEO Tips From the Experts

Ian Mills | Posted 09.07.2014 | Small Business
Ian Mills

As a small business owner you need to consider one simple but very important fact. When people perform a search in a major search engine for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors.

Advanced Ecommerce SEO (On-Page): Outranking Big Box Superstores

Tyler Collins | Posted 08.31.2014 | Technology
Tyler Collins

E-commerce product verticals are becoming increasingly competitive in organic search, with an ever-expanding amount of vendors and store owners battli...

Best SEO Practices: Avoid the Dreaded Google Penalty

Jonathan Long | Posted 08.31.2014 | Small Business
Jonathan Long

Nobody can completely predict what Google will do next, but you can take steps to keep your website as safe as possible.

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 08.27.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

True Confessions of a Former SEO Whore

Chad Pollitt | Posted 08.26.2014 | Business
Chad Pollitt

When I started taking on more clients, most of them didn't "deserve" to outrank some of the household name brands they outranked, but I didn't care. I was a keyword-stuffing, spam-creating machine.

11 Hot SEO Tools Every Publisher Should Use

John Rampton | Posted 08.24.2014 | Business
John Rampton

Despite the fact that SEO plays an inarguably important role in the success of my business, many online publishers continue to neglect their SEO strategy, usually due to a lack of experience or a lack of resources.

SEO News: 10 Resources to Keep Informed

John Rampton | Posted 08.13.2014 | Business
John Rampton

The past year has taught us that the SEO industry is more than simply "changing." Sure, there are a lot of different announcements that tell us what t...

The Complete Beginner's Guide to SEO

Courtney Seiter | Posted 08.05.2014 | Business
Courtney Seiter

In this post, we're going to break it down in the complete beginner's guide to SEO: what SEO is, how it works, what factors affect search and what sorts of changes you can make today to improve your search optimization.

5 Reasons You Are Not Getting Website Traffic

Tyler Collins | Posted 08.05.2014 | Small Business
Tyler Collins

By keeping these five ideas in mind and implementing one or more of them, you are significantly putting yourself ahead of much of your online competition and greatly increasing your chances of success.

5 Tips to Improve Your Local Search Presence

Jonathan Long | Posted 08.02.2014 | Small Business
Jonathan Long

With so many consumers armed with mobile and tablet devices, it is making local search engine optimization such an important piece of every local marketing strategy.

5 Tips to Successful Content Marketing

Matthew Collis | Posted 07.08.2014 | Business
Matthew Collis

2. Know your audience

5 Simple Ways To Improve Your SEO Today

Courtney Seiter | Posted 07.05.2014 | Small Business
Courtney Seiter

You don't have to know everything about SEO to start reaping the benefits of it. There are some small but important search engine optimization chan...

Small Business Owners' Most Frequently-Asked Questions About Online Presence

David L. Brown | Posted 07.01.2014 | Small Business
David L. Brown

If you could ask an online expert about maximizing your small business' online presence, what would you ask? As the leader of a company that has more ...

The Definitive On-Page Optimization Guide

Jonathan Long | Posted 06.22.2014 | Small Business
Jonathan Long

You can throw large budgets at link building and content marketing but if the on-page optimization is not up to par then the website will never reach its full potential in the search engine results.

The Best Place to Hide a Dead Body is Page Two of Google

Chad Pollitt | Posted 06.17.2014 | Business
Chad Pollitt

The title of this post is quite attention-grabbing and packs a powerful message. It certainly caught my attention when the quote was dropped on inboun...