As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.
Whether you like it or not (weak pun intended), every click you make online, every purchase, every article you read, says something about you. And with the rise of targeted advertising, that information is increasingly convertible into dollars.
With a multitude of different tactics out there for driving traffic to a website, it can be hard to decide which ones are worthwhile and which ones simply take too much time to offer a satisfactory return on investment.
Google had a wonderful search engine but unfortunately has become some sort of perverse game that we are all forced to play. And while the people at Google and their shareholders continue to earn billions, small businesses like mine suffer.
Since the state legislature eliminated local redevelopment agencies a couple of years ago, cities up and down the California coast have grappled with means to boost job growth without the dollars that redevelopment agencies used to provide.
SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.
We have been conditioned to accept privacy abuses as the price of using the Internet. These abuses generally involve having our search engine send us "better" ads, which most of us believe cannot be too dangerous.
Although the stock market yawned at Facebook's announcement of "Graph Search," its new search service, with investors wagering it would only hurt smaller, vertical search services like Yelp and Linkedin, the truth is that it is potentially much more significant than that.
Bing thinks that Google is "scroogling" you by giving you a bunch of paid ads disguised as search results. But as long as other search experiences are sub-optimal to Google, it does not have any evolutionary pressure to do any better than it already does.
Whilst the Panda algorithm, which is still refreshing 18 months on, is arguably more concerned with onsite factors, its not-too-distant relative, Google Penguin, was designed to focus on the other significant realm of SEO: offsite.