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How One Customer Can Have a Big Impact on a Company's Online Reputation

Kevin Rowe | Posted 11.28.2016 | Business
Kevin Rowe

Originally posted on on 11/20/16 Years of work, extensive resources, and loads of money go into the making of a strong brand. But...

What's Next for SEO? Just Ask Seth Rand

Brian Hughes | Posted 11.14.2016 | Business
Brian Hughes

Image credit: Rand Marketing Penguin, Panda, and Pigeon. The much hyped Mobilegeddon. The rise (and meteoric fall) of Google Authorship. The impor...

5 Beginner Search Engine Optimization Hacks For Small Business Owners

Clair Jones | Posted 11.04.2016 | Business
Clair Jones

There's no denying that Search Engine Optimization, commonly referred to as SEO, is a key skill to learn if you want to increase your small business's odds of being found online by potential customers.

How Do You Choose the Right SEO Tools For Your Small Business?

Carmelo Hannity | Posted 11.03.2016 | Business
Carmelo Hannity

In just a few years, the rules for successful SEO for small businesses have changed pretty radically. There's a lot of focus on investing in content, ...

5 Things to Know about E-Commerce before Opening an Online Store

Toby Nwazor | Posted 11.02.2016 | Business
Toby Nwazor

Image Credit Interest in E-Commerce is quickly becoming a popular subject for startups, entrepreneurs, and small businesses. From platforms like Etsy...

SEO - Beyond Key Words

Brian Hughes | Posted 10.31.2016 | Business
Brian Hughes

Image credit: PhotoDune Search Engine Optimization (SEO) is the holy grail of web content and companies seek to maximize their rankings through keywo...

Networking on the Web and Building Link Authority

Kevin Rowe | Posted 10.31.2016 | Business
Kevin Rowe

"It's not about what you know, it's about who you know." We've all heard this at one time or another. Some benefitted and others fell victim to the ...

2 Simple Ways to Drastically Improve Your Business' Online Footprint

Robert Harrow | Posted 10.28.2016 | Business
Robert Harrow

With so many consumers now searching online for local businesses, it's critical to have a strong web presence if you want to grow your business. And i...

How Does Cloud Hosting Service Impact SEO?

Toby Nwazor | Posted 10.27.2016 | Technology
Toby Nwazor

Image Credit Switching to cloud-based computing service is a progressive move for any business. It is a shortcut to fast tracking activities that wil...

The Evolving SEO Techniques And How To Use Them

Lisa Froelings | Posted 10.24.2016 | Business
Lisa Froelings

In the growing world of technology, search engine optimization (SEO) still continues to play a very important part in online marketing. In a study by ...

4 Ways to Make Online Marketing Reporting More Productive

Ian Mills | Posted 10.23.2016 | Business
Ian Mills

Reporting is an essential part of marketing. Effective reports let you analyse how each element of your marketing program is performing. One of the mo...

Get Your Website in Shape!

Loolwa Khazzoom | Posted 10.18.2016 | Business
Loolwa Khazzoom

Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information -- making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.

SEO vs Adwords: Which Works Better for Your Business?

Lisa Froelings | Posted 10.17.2016 | Business
Lisa Froelings

There's been an ongoing debate on which marketing channel is better for driving traffic and value for your business -- SEO or Adwords.

10 Useful Tools that Every Entrepreneur Should Have

Jeff Charles | Posted 10.05.2016 | Business
Jeff Charles

Let me ask you a question. Do you ever feel like you're overwhelmed with all of the things you have to do to grow your business? Of course you do. You're an entrepreneur, right?

Leveraging Microsites and PPC to Test a New Startup Idea Before Launch

Kevin Rowe | Posted 10.01.2016 | Business
Kevin Rowe

When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before ...

How Can SEO Be Used to Target Millennials

AJ Agrawal | Posted 10.01.2016 | Business
Read More: Seo, Business News
AJ Agrawal

Search Engine Optimization (SEO) remains one of the most powerful ways to reach your target audience. But Google's changes have meant that ranking web...

How Positive Customer Reviews Can Help Your Business

Jonathan Long | Posted 09.28.2016 | Business
Jonathan Long

A very large percentage of consumers turn to online reviews when it comes time to make a purchase decision. Whether it's an electronics product or a medical procedure, online reviews influence purchases in every industry imaginable.

5 Ways to Boost Your Website's SEO Game

Marisa Sanfilippo | Posted 09.28.2016 | Business
Marisa Sanfilippo

Search engine optimization (SEO) has become an important part of marketing strategies in a variety of industries across the globe.

Your Content Marketing Strategy after Real Time Google Penguin Update

Azzam Sheikh | Posted 09.28.2016 | Business
Azzam Sheikh

It's official now. Google announced this week that Penguin is part of the core search engine algorithm and will affect real-time searches.

Inbound Marketing vs. SEO: An Inside Look at How They Work Together

Lucinda Watrous | Posted 09.26.2016 | Business
Lucinda Watrous

According to HubSpot, inbound marketing is used to "turn strangers into customers and promoters of your business." It's built around attracting strangers with your blog, social media, and keywords, then converting those visitors with forms, calls to action, and landing pages.

Top 3 Digital Marketing Tips to Earn More Traffic to Your Website

William Morrow | Posted 09.20.2016 | Business
William Morrow

We've all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful.

Three Lessons the iGeneration Can Teach You About Marketing

Rachel Feldman | Posted 09.07.2016 | Business
Rachel Feldman

If you're a business owner, you may have realized how easy it is to become overwhelmed by marketing due to rapid technological advancements. In fact,...

Does Your Business Really Need SEO?

Zak Mustapha | Posted 09.06.2016 | Business
Zak Mustapha

Not so long ago, SEO was just a cool buzzword used by people in-the-know. If you could figure out a neat little SEO trick, you'd be able to push yours...

Top Branding and Marketing Strategies for New Businesses

William Morrow | Posted 08.27.2016 | Business
William Morrow

Image Source Marketing and branding are not always cheap for small businesses. While it is very essential given the very early stage of a business, br...

Houston SEO Tips for Keyword Research

Siva Yenneti | Posted 08.23.2016 | Business
Siva Yenneti

Keyword research is an extensive and important part of the Houston SEO process. It's the first and probably most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site then keyword research is the foundation.