The to-do lists you're already scribbling for the upcoming holiday season likely feel endless -- not to mention packed with pricey items to purchase. Fortunately, you don't have to pay an arm and a leg -- or even full price -- to ensure your holidays are merry and bright this year.
Sometimes it seems like there's an app for everything. While these are often useful innovations, it is important to remember that not all of them are providing protections if something goes wrong with your purchase.
Using the omnipresent GPS on everyone's smartphones, Sobiczewska envisioned connecting that location fix with a powerful database containing all the retail store logistics with the shopping and smartphone end-user.