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Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

07.16.2014
With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet....
Content Marketing Best Practices for B2B Brands

Content Marketing Best Practices for B2B Brands

07. 3.2014
I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content....

Why Content and Social Media Marketing are the New SEO

07. 3.2014
SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda"...

Why Many Social Media Experts are Selling Snake Oil

07. 3.2014
So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false...

The Only Social Network You'll Ever Need How to Feed & Take Care of It

07. 2.2014
LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M...
What Digital Marketing Activities Should and Shouldn't Be Outsourced

What Digital Marketing Activities Should and Shouldn't Be Outsourced

07. 2.2014
SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms...

Is Your Business Attention Starved In Today's Always-On World?

07. 2.2014
It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How...
Best SEO Practices: Avoid the Dreaded Google Penalty

Best SEO Practices: Avoid the Dreaded Google Penalty

07. 1.2014
Nobody can completely predict what Google will do next, but you can take steps to keep your website as safe as possible.

Content Heroes and Heroines are Made not Born

06.30.2014
The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But...

5 Mistakes That Cause Poor Email Marketing Performance

06.25.2014
Email marketing is still very effective when done correctly, but many businesses are watching their open rate tank because of careless...

What I Learned about Social Media from Andy Warhol

06.23.2014
Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic,...
Senior Entrepreneurs Play a Vital Role

Senior Entrepreneurs Play a Vital Role

06.17.2014
Over my nearly 70 years as an entrepreneur, I have sometimes been described as a visionary, but this is really a misnomer. The truth is...

Why So Many Web Site Designs Are Just Lipstick on a Pig

06.17.2014
The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great...

How to Generate More Revenue & Lower Costs Using the Cloud

06.13.2014
Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection...