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8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy

8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy

11.24.2014
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely...
How Code Empowers Social Good: The Nest Labs Story

How Code Empowers Social Good: The Nest Labs Story

11.24.2014
Recently I caught up with Maxime Veron, Head of Product Management at Nest to take a deeper look at the company's initiatives in the areas...
Not All Entrepreneurs Own a Business

Not All Entrepreneurs Own a Business

11.21.2014
If most people were asked to define the word entrepreneur, many would envision a person alone perhaps in their garage or spare bedroom...
Improve Holiday Conversion Rates With These 13 Email Marketing Tips

Improve Holiday Conversion Rates With These 13 Email Marketing Tips

11.19.2014
Consumers are becoming immune to email marketing and most emails get deleted without even being looked at. The following 13 email marketing...

10 Holiday Marketing Trends Every Small Business Can Leverage

11.18.2014
If you haven't kept these ten holiday consumer trends in mind, it's not going to be such a wonderful life once sales reports hit your desk....

Four Critical Marketing Strategies for Growing Your Business

11.17.2014
Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you...
No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

11.14.2014
Every small business would love to dive head first into online marketing, but many hit a roadblock when exploring the many options available:...
Entrepreneurs Turning to Tapping as a Success Technique

Entrepreneurs Turning to Tapping as a Success Technique

11.11.2014
It's been referred to as mind over matter, visualization, or positive thinking. Whatever you call it, the thought that mental power has...

6 Steps to Successfully Managing Your Online Reputation

11.11.2014
Almost every business is going to have problems with customers at some point. If you're proactive, you should be able to resolve most issues...

The Importance of Consumer Insights in Today's Marketing Strategies

11. 4.2014
Businesses need to culturally understand why each group is different. What was going on as each generation was growing up? What shaped...
Do These 5 Things to Get Great (Free) PR For Your Startup

Do These 5 Things to Get Great (Free) PR For Your Startup

11. 3.2014
After spending months or even years working around the clock your product or service is ready to hit the market. Regardless of what your...
4 Lies Small Business Owners Tell Themselves to Avoid Ecommerce

4 Lies Small Business Owners Tell Themselves to Avoid Ecommerce

10.31.2014
As your customers move online, are you hiding behind excuses to avoid investing in an ecommerce channel for your business? By avoiding...
4 Reasons Why You Should Combine SEO and PR Strategies

4 Reasons Why You Should Combine SEO and PR Strategies

10.29.2014
SEO strategies have changed a lot over the past few years. With such a large focus now on attracting high quality brand mentions it requires...
Early Influences Can Open Up the Future

Early Influences Can Open Up the Future

10.23.2014
Entrepreneurs not only provide us with critical innovation and keep us at the forefront of global markets, they also create ways to gain...