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4 Necessary Ingredients to Build Your Brand in 2015

4 Necessary Ingredients to Build Your Brand in 2015

12.19.2014
Your brand is your promise to the consumer as it relates to your product, and it allows for interaction between your company and the customer....

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

12.12.2014
Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined...
Is PPC Advertising the Right Choice for Your Small Business?

Is PPC Advertising the Right Choice for Your Small Business?

12. 9.2014
Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your...
5 Mistakes New Online Businesses Need to Avoid

5 Mistakes New Online Businesses Need to Avoid

12. 8.2014
Offering your products or services online can introduce your business to a worldwide audience and contribute to exponential growth.
The New Norm: Crazy Contracts and How to Fight Back

The New Norm: Crazy Contracts and How to Fight Back

12. 6.2014
Businesses -- large and small -- are producing insanely one-sided contracts. In the past, you could find fair contracts. Most were short...

Great Content Is Embedded in Your Business DNA

11.25.2014
Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers,...
Top 20 Small Business and Entrepreneurship Books of 2014

Top 20 Small Business and Entrepreneurship Books of 2014

11.25.2014
What do successful entrepreneurs read? Here's an inside look at this year's most talked-about books and hidden gems -- YFS Magazine's roundup...

For Uber, Dealing With Critics Is Par for the 'Entrepreneur' Course

11.24.2014
Startups and the media don't always play nice in the sandbox. One journalist talks dirt about a company and the company lashes out, "lets...

8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy

11.24.2014
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely...
How Code Empowers Social Good: The Nest Labs Story

How Code Empowers Social Good: The Nest Labs Story

11.24.2014
Recently I caught up with Maxime Veron, Head of Product Management at Nest to take a deeper look at the company's initiatives in the areas...
Not All Entrepreneurs Own a Business

Not All Entrepreneurs Own a Business

11.21.2014
If most people were asked to define the word entrepreneur, many would envision a person alone perhaps in their garage or spare bedroom...
Improve Holiday Conversion Rates With These 13 Email Marketing Tips

Improve Holiday Conversion Rates With These 13 Email Marketing Tips

11.19.2014
Consumers are becoming immune to email marketing and most emails get deleted without even being looked at. The following 13 email marketing...

10 Holiday Marketing Trends Every Small Business Can Leverage

11.18.2014
If you haven't kept these ten holiday consumer trends in mind, it's not going to be such a wonderful life once sales reports hit your desk....

Four Critical Marketing Strategies for Growing Your Business

11.17.2014
Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you...