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Build a Movement, Not a Brand

Build a Movement, Not a Brand

10.21.2014
Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone...
5 Ways to Create an Authentic Ecommerce Experience

5 Ways to Create an Authentic Ecommerce Experience

10.20.2014
Ecommerce has, without doubt, become a highly competitive business environment. There are a lot of businesses in the marketing place, the...
Celebration Women's Small Business Month

Celebration Women's Small Business Month

10.17.2014
As we celebrate Women's Small Business Month this October, it is important to highlight the progress women business owners have made but...
Can Higher Consciousness Deliver Higher Profits?

Can Higher Consciousness Deliver Higher Profits?

10.17.2014
In the world that most of us grew up in, these seem to be conflicting values--are profits and consciousness even related? At first glance,...
Why We Don't Trust Our Business Decisions

Why We Don't Trust Our Business Decisions

10.15.2014
Your customers choose you over a competitor, because you have shown them time and time again that your product is truly worth their dollar-you...
5 Tips to Prepare Your E-Commerce Business For Cyber Monday

5 Tips to Prepare Your E-Commerce Business For Cyber Monday

10.14.2014
Cyber Monday last year was the largest online shopping day in history, up 18.2% compared to Cyber Monday in 2012 and reaching $2.29 billion,...
Why Brands Have Kicked Traditional Marketing to the Side of the Road

Why Brands Have Kicked Traditional Marketing to the Side of the Road

10. 8.2014
Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must...
Local SEO: Focus on Traffic, Not Rankings.

Local SEO: Focus on Traffic, Not Rankings.

10. 8.2014
Useless reports full of graphs and rankings are not the metrics that matter when determining how effective a local SEO campaign is.

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

10. 7.2014
In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with...
Consciously Designing Your Ideal Business

Consciously Designing Your Ideal Business

10. 6.2014
Once you've consciously envisioned the life you desire, it's time to consciously design your ideal business. From my perspective, this...

The Best All Frills, No Chills Way to Build Brand Awareness

10. 3.2014
A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have...
What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

10. 2.2014
While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights...
The Cure for Cash Flow Woes

The Cure for Cash Flow Woes

09.30.2014
Even though money is what keeps an organization alive and you and your family fed, clothed and sheltered, most people have a tough time...

5 Ways to Drive More Traffic to Your Website

09.30.2014
With new websites being created daily it becomes increasingly important to identify ways to attract more traffic. You could have the most...