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5 Mistakes New Online Businesses Need to Avoid

5 Mistakes New Online Businesses Need to Avoid

12. 8.2014
Offering your products or services online can introduce your business to a worldwide audience and contribute to exponential growth.
The New Norm: Crazy Contracts and How to Fight Back

The New Norm: Crazy Contracts and How to Fight Back

12. 6.2014
Businesses -- large and small -- are producing insanely one-sided contracts. In the past, you could find fair contracts. Most were short...
Great Content Is Embedded in Your Business DNA

Great Content Is Embedded in Your Business DNA

11.25.2014
Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers,...
Top 20 Small Business and Entrepreneurship Books of 2014

Top 20 Small Business and Entrepreneurship Books of 2014

11.25.2014
What do successful entrepreneurs read? Here's an inside look at this year's most talked-about books and hidden gems -- YFS Magazine's roundup...

For Uber, Dealing With Critics Is Par for the 'Entrepreneur' Course

11.24.2014
Startups and the media don't always play nice in the sandbox. One journalist talks dirt about a company and the company lashes out, "lets...

8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy

11.24.2014
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely...
How Code Empowers Social Good: The Nest Labs Story

How Code Empowers Social Good: The Nest Labs Story

11.24.2014
Recently I caught up with Maxime Veron, Head of Product Management at Nest to take a deeper look at the company's initiatives in the areas...
Not All Entrepreneurs Own a Business

Not All Entrepreneurs Own a Business

11.21.2014
If most people were asked to define the word entrepreneur, many would envision a person alone perhaps in their garage or spare bedroom...
Improve Holiday Conversion Rates With These 13 Email Marketing Tips

Improve Holiday Conversion Rates With These 13 Email Marketing Tips

11.19.2014
Consumers are becoming immune to email marketing and most emails get deleted without even being looked at. The following 13 email marketing...

10 Holiday Marketing Trends Every Small Business Can Leverage

11.18.2014
If you haven't kept these ten holiday consumer trends in mind, it's not going to be such a wonderful life once sales reports hit your desk....

Four Critical Marketing Strategies for Growing Your Business

11.17.2014
Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you...
No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

11.14.2014
Every small business would love to dive head first into online marketing, but many hit a roadblock when exploring the many options available:...
Entrepreneurs Turning to Tapping as a Success Technique

Entrepreneurs Turning to Tapping as a Success Technique

11.11.2014
It's been referred to as mind over matter, visualization, or positive thinking. Whatever you call it, the thought that mental power has...

6 Steps to Successfully Managing Your Online Reputation

11.11.2014
Almost every business is going to have problems with customers at some point. If you're proactive, you should be able to resolve most issues...