In the very back of one of the halls of the fashion trade show called MAGIC, I came across an entrepreneur in the footwear section whose enthusiasm made me stop in my tracks. He couldn't have been more happy to share information on how his shoe line was completely different from all of the other exhibitors.
Successful athletes work every day to build a strong core. Family-run growth firms must do so, too -- only their core is their culture. Building a strong culture depends on articulating their core values in a meaningful way, so these principles don't end up as just a Boy Scout-like, generic list posted on a wall.