According to recent data released by research firm Statista, the bookselling business is on a rebound. After a number of years in decline, sales picked up in 2015 (a 1.9 percent increase from the previous year), and the trend continued into the first half of 2016 with revenues up another 6.1 percent. Is this a fluke?
Successful companies have the ability to grow and attract new customers which helps to sustain its growth. The opposite is true for those companies that do not have the ability to reach larger markets. Their growth is limited and before long, many of them fail. The question then is how does one prevent a company from hitting that proverbial wall?