Industry and employment news is filled with stories of employees moving on to greener pastures now that the job market has opened up a bit. This coming and going is generally referred to as "turnover." As a small business owner, why should you care? What impact does turnover have on your business? We are going to attempt to answer those questions in this article.
We are not meant to be in service to the economy. The economy is meant to be in service to us. Yet today many of us feel powerless to an economic system that is collectively leading to results that no one wants. We have been taught scarcity and hyper-individualism, that it is "us versus them." Nowhere more so than in business.
You have everything in place. Your opt in funnel is up running like a well oiled machine. People are joining to your list. The Call To Action to book a Strategy Call at the end of your email series is a no-brainer. Bam! Before you know it you have a "Sales" Call booked. It's the moment you've been waiting for - an opportunity to turn a potential client into a paying client.