Instagram can be a very powerful marketing channel when you are able to create an engaged following. Most brands simply post content and expect the likes, comments and followers to just magically appear, but it takes a little work and some creativity if you truly want to create worthwhile engagement.
Nick Macco is an entrepreneur, investor, and founder of Southtree, Legacybox, and other less mentionable organizations. Born in Green Bay, Wisconsin Nick's love for entrepreneurship began in 4th grade pitching shoe designs to Nike's Phil Knight and hawking his own comic books (The Adventures of Crouton Man.) Later, he founded his first company before his 18th birthday.
Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren't banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and you are starting to turn a steady profit.
Two weeks ago, my team and I packed up our headquarters and made the big move to a new building. The whole process took about three days to complete and was entirely "Go, go, go!" momentum based. By the time we arrived, we were tired and still working on getting ourselves 100% up to speed, but we were excited to be there and explore our new surroundings.