Canadians are deeply interested in the US Presidential campaign, as they should be. The election will affect Canada-US trade, the future of NAFTA, immigration flows - and more generally, relations between the two countries. After watching the three debates and receiving daily coverage of the race, Canadians want a voice in the south-of-the-border election.
Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information -- making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.
You've dotted your "i"s and crossed your "t"s. You have a crystal clear brand, image, and message; you know exactly who your target audience is; and you're going after it, with a solid strategy in place. And yet... you find yourself banging your head against a wall. You're getting little or no traction from media, VIPs, or venues you're outreaching. How should you interpret the (non) response?
Election Day is quickly approaching and voters are already preparing to cast a vote to elect the next leader of our country. For small business owners, the decision goes beyond merely looking out for the interests of themselves and their families. They need to choose a leader who will do what's best for their own organization and its employees, in addition to directing the country as a whole.