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Small Business

4 Dangers of Following Your Passion In Business and Life

Sajeel Qureshi | Posted 08.10.2014 | Business
Sajeel Qureshi

Think if 'follow your passion' was your mantra for life. Assume your passions are comics, sports and ice cream. You could literally watch Spiderman and Batman play each other in ping pong while eating a box of Dilly Bars all day.

Here's Why The FDA's New Cheesemaking Ban Is Terrible News For Artisans

The Huffington Post | Carly Ledbetter | Posted 06.10.2014 | Taste

You might have to start stocking up (and saying goodbye) to your favorite cheeses...

5 Powerful Questions That Differentiate Your Small Business From the Competition

Kim Pisolkar | Posted 08.10.2014 | Small Business
Kim Pisolkar

If this is true for your business, you may wonder how you can possibly get ahead when hundreds of other businesses are offering the same exact services as you do, at similar (or lower) price points.

Why Your Positive Attitude Is Working Against You

Honoree Corder | Posted 08.10.2014 | Small Business
Honoree Corder

You've heard it time and time again: have a positive mental attitude. No-one, and I mean no-one wants to hear your tales of woe. Right? Maybe.

8 Best Tips for Working With Graphic Designers

Ian Mills | Posted 08.10.2014 | Small Business
Ian Mills

From working extensively on both sides of the fence I have put together the following eight tips to help make the process a lot smoother and to give the client insight into how they can contribute to a successful outcome.

Learn This Couple's Formula For Partnering Post-Retirement

John Tarnoff | Posted 08.10.2014 | Fifty
John Tarnoff

Pat and Mary Sculley began working together as a team after they retired. What lessons can other potential couples learn from their career reinvention?

The Power of a Whisper: How to Cut Through the Noise and be HEARD on Social Media

Nika Stewart | Posted 08.09.2014 | Small Business
Nika Stewart

Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.

5 Things Customers May Not Tell You Before They Leave for Good

Dianna Booher | Posted 08.09.2014 | Business
Dianna Booher

If you've never hired secret shoppers for yourself, here are some common messages they have to communicate to their clients. Are these same issues persuading your own customers to walk away without leaving clues?

10 Reasons Why Running My Business Today Is Different Than It Was 20 Years Ago

Gene Marks | Posted 08.09.2014 | Small Business
Gene Marks

In 1994 I had more hair and less weight. I was struggling with a new baby (and two more on the way) and all the other stress of being a young husband...

4 Ways to Make Massive Progress Toward Your Goals This Week

Honoree Corder | Posted 08.06.2014 | Small Business
Honoree Corder

One of the best ways to make marked progress towards your goals is to schedule every moment of your week in advance, as in before you walk in the door to your office Monday morning.

The Joy of Constraints in Business

Michele Serro | Posted 08.06.2014 | Business
Michele Serro

Before starting Doorsteps, I was lucky enough to spend a handful of years leading the New York office of IDEO, a well-known design and innovation firm...

How Important Is a Logo to Your Brand's Success?

Naz Riahi | Posted 08.06.2014 | Business
Naz Riahi

The story of a brand comes through its products, customer service and marketing executions -- or how it connects with its consumers in a meaningful way through those outlets.

SMB Cyber Security Basics and Breach Response

Joe Ross | Posted 08.05.2014 | Business
Joe Ross

One data breach could mean financial ruin for a SMB, so it is important to react quickly in case of a breach. If your business has been breached, here's what to do.

4 Reasons Why You Might Be Tolerating Incompetence

Mike Harden | Posted 08.04.2014 | Small Business
Mike Harden

We all hope we can take our incompetent employees and somehow make them competent. We put them on 90-day plans, give them additional training, and coach them. But in the end, we usually find ourselves terminating them.

'So What Do You Do?' How to Craft the Perfect Pitch

Bianca Rothschild | Posted 08.03.2014 | Small Business
Bianca Rothschild

Every small business needs a short, enticing answer to the question, 'what do you do?' A great pitch will quickly sum up who you are, what you do and why people will love doing business with you.

Four Critical Marketing Strategies to Stand Out in Today's Noisy World

Lee Traupel | Posted 08.03.2014 | Business
Lee Traupel

Today's always on smartphone driven global economy offers unprecedented opportunities for small businesses with associated barriers to entry. Most m...

The Biggest Mistake Made in Business Marketing

Simon Tam | Posted 08.03.2014 | Business
Simon Tam

Researchers say that we're presented with thousands of ads every day. We ignore almost all of them for one main reason: they don't apply to us and they don't resonate with our needs/values.

How Marketers Ruined Social Media

Michael Price | Posted 08.01.2014 | Business
Michael Price

When social media was born, businesses and marketers had the greatest opportunity in business history. It was the chance to build an audience, engage ...

The 6 Most Common Online Marketing Mistakes Small Business Owners Make

Jon Rognerud | Posted 08.03.2014 | Small Business
Jon Rognerud

The top 6 definitive online marketing challenges that business owners are facing -- are all in relation to the "lack of decision." With this post, the solution is to get rid of "paralysis by analysis" by offering actionable steps to begin marketing NOW.

5 Social Media Marketing Tips for Your Ecommerce Website

Ian Mills | Posted 08.03.2014 | Small Business
Ian Mills

Social media is now an integral part of almost every consumer's online habits. Statistics abound about it's popularity and it's potential as a means of driving new visitors to your website, yet many businesses are still failing to turn their social media efforts into profits.

4 Reasons Why Your Payroll Costs Will Soon Be Exploding

Gene Marks | Posted 08.03.2014 | Small Business
Gene Marks

In the next few years you will see an explosion in your payroll costs. They will rise, overall, between 5 to 10 percent depending on your industry and your region. Why?

E-Commerce: The Future Is Now

N. Kimron Corion | Posted 08.02.2014 | Business
N. Kimron Corion

Social media has revolutionize the way we do business over the past years; social media allows businesses to have a conversation with their customers and not just a one-way flow of information like traditional media allowed. Social media can, however, make or break a business and it needs to be used with care.

5 Tips to Improve Your Local Search Presence

Jonathan Long | Posted 08.02.2014 | Small Business
Jonathan Long

With so many consumers armed with mobile and tablet devices, it is making local search engine optimization such an important piece of every local marketing strategy.

The Top Pitfalls for Small Business Owners

Melinda Emerson | Posted 08.02.2014 | Small Business
Melinda Emerson

Business owners need to learn to delegate tasks, carefully plan, create a measurable marketing strategy, develop a sales flow process, and build an online reputation that pulls people in; and all while making sure they have their finances in order. Here are the top pitfalls for small business owners.

How A Vegan Perfume Company Became The Best Small Business Of The Year

Posted 06.12.2014 | Business

It’s every small business owner’s dream: you wake up one day and realize that you’ve converted your tiny operation into a multimillion-dollar, a...