Financial projections that make sense in your business domain, and cross-foot with available data from independent market analysts are no guarantee that you can deliver. They do show you already stand out from the crowd of talk-only entrepreneurs, understand financial realities, and are willing to commit.
Ever since the economy took a nosedive in 2008, I have watched with total amazement as presidents, Congress, economists and the mainstream media have totally and completely ignored the single most important factor in the U.S. economy: Small businesses create virtually 100 percent of the net new jobs in America.
Cloud-based business applications, also called Software-as-a-Service (SaaS), are leveling the playing field for small companies worldwide. Instead of buying servers and other infrastructure, and hiring an IT team to run it, small business owners can simply subscribe to powerful apps that can help them save time and lower costs on everything from accounting, to customer service, to marketing, and beyond.