This article is the forth in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.
Recently, I had the pleasure to interview Sir Ranulph Fiennes - the world's greatest living explorer - for Spartan Up! The Podcast. Fiennes has an arsenal of backbreaking, boundary-pushing, life-risking, hard to believe stories; the type that transport you right to the very places he triumphed over.
I'd guess that nearly all of us use Facebook to share pictures, interesting articles and other personal items of interest. But are you also using it to generate a steady stream of ideal clients to your business? If so, are you making the right moves to maximize the enormous benefits that Facebook can bring to your company?