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Small Business

What a 6 Year Old Taught Me About Marketing a Business

Jeremy Sandow | Posted 01.26.2015 | Business
Jeremy Sandow

There are times when I envy the life of a six year old. Who wouldn't want to have their only responsibility be to aim when they pee? That's the life if you ask me.

How to Really Connect With Customers

Matt Rissell | Posted 01.26.2015 | Business
Matt Rissell

To click with customers in a way that sticks with them, think of every interaction as the ultimate first impression. If your brand was at a party, would people be drawn and completely engrossed in conversation, or would they be hiding behind the bean dip?

Avoid Content Marketing Until You Can Answer "Yes" To These Two Questions

Casey Wright | Posted 01.26.2015 | Business
Casey Wright

When you read most content marketing case studies, you get the idea that any company that employs content marketing can expect dramatic, positive results. The reality is more nuanced.

12 Small Business Tools for Smooth Sailing in 2015

Alex Ivanovs | Posted 01.25.2015 | Small Business
Alex Ivanovs

The big news were, of course, LinkedIn Pulse going public, allowing the millions of networks users to express their voices freely, connect with each other, and learn from each other.

How to 'Listen Loudly': 3 Steps to Increasing Customer Engagement

Kim Pisolkar | Posted 01.23.2015 | Small Business
Kim Pisolkar

Listening loudly is one of my favorite phrases when it comes to the process of customer engagement. Listening loudly is self-explanatory -- it's about having your ears open instead of your lips flapping -- and it's one of the most overlooked factors in business success!

3 Key Business Lessons I Learned in 2014

Yaniv Masjedi | Posted 01.26.2015 | Small Business
Yaniv Masjedi

The start of a year affords us all the opportunity to reflect back on the good and bad times of the previous 365 days. What were your highs and lows? What lessons did you learn professionally? For me, 2014 was a year of re-evaluating how all of us at Nextiva communicate with one another.

Business Owners: Here's How the President's SOTU Proposals Will Affect You

Gene Marks | Posted 01.23.2015 | Small Business
Gene Marks

Good speech? Bad speech? That's irrelevant. And it's not important what you think of the president either. What's more important is what will actually impact your company. And based on the above, some of what the president discussed will impact you. That's what you should be thinking about as you begin this new year.

3 Surefire Branding Secrets

Timothi Jane Graham | Posted 01.23.2015 | Small Business
Timothi Jane Graham

There's a lot to consider when building a Personal Brand. What you're selling, your audience, web design, photos, copy are all part of the big picture. But really before you can get to any of that you have to start with you. Here are three major things I consider when building my client's Personal Brand...

I Don't Want a Promotion to Management

Vala Afshar | Posted 01.23.2015 | Business
Vala Afshar

In my previous post with Steve Snyder, CIO/CTO of the Massachusetts Convention Center Authority, we discussed delegation and dealing with failure. Ana...

What It's Like To Start Your Own Firm, According To The Subway Slapper's Lawyer

Erin Kelly | Posted 01.23.2015 | Small Business

Do you ever dream of quitting your job, throwing caution to the wind and beginning a business venture of your own? Aside from the whole 'throwing c...

The 3 Rules to Leverage Your Expertise and Increase Your Cash Flow

David Finkel | Posted 01.22.2015 | Business
David Finkel

Whether you're a one-person consulting operation or a 100-person manufacturing business, you've had to work hard to build the knowledge you need to make your business a success. Why not maximize your return on your expertise by leveraging it to create more cash flow?

Immigration Reform Needed to Boost Small Business Workforce

John Arensmeyer | Posted 01.22.2015 | Small Business
John Arensmeyer

Rather than working against steps to improve our broken immigration system, we need Congress to move forward on comprehensive reform. This would create a more stable workforce -- something small businesses desperately need right now -- and pad our country's coffers.

3 Ways to Protect Your Business from Rent Increases

Frank Chalupa | Posted 01.21.2015 | Small Business
Frank Chalupa

For many businesses, the start of a new year holds exciting opportunities as they look toward the future. But for companies that signed leases on or around January 1, the new year can also bring unexpected challenges in the form of rent increases that can cause real estate budgets to soar.

The Power of One

Jack Nadel | Posted 01.21.2015 | Small Business
Jack Nadel

No matter your situation in life, you can change your circumstances. You have all the capability within yourself to make good things happen. And while pursuing your goals, you can enjoy every minute of it.

Business Plans: Mapping Your Road to Success

Nina B. Ries | Posted 01.21.2015 | Small Business
Nina B. Ries

When I work with startups, I am invariably asked whether they "really need to bother with a business plan." Small businesses owners pose the same question.

Today's Business Power Couple: Social Good and Social Media

Sandy Abrams | Posted 01.21.2015 | Small Business
Sandy Abrams

The best way for a business to stand out in a crowded space is to be seen as a valuable part of the community. In Newport Beach, California where there are many health and fitness options, one business doing it right with both social good and social media is GRIT Cycle.

12 Online Marketing Blogs Every Small Business Owner Needs to Read

Jonathan Long | Posted 01.21.2015 | Small Business
Jonathan Long

Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

10 Tips for Year End Strategic Planning

David Finkel | Posted 01.21.2015 | Business
David Finkel

Strategic planning is essentially making the tough decisions on where to invest your business's resources (money, staff time, staff focus, customer attention) and where you won't invest your business's resources. Here are 10 tips to do it better.

Take Charge of Your Small Business Finances This Year

Nellie Akalp | Posted 01.21.2015 | Business
Nellie Akalp

You started a business in order to follow your passion. And even though you're fortunate to work at something you love, you still need to contend with pesky back-office tasks and financial bookkeeping.

Five Smart B2B Business Moves for 2015

Amit Bhaiya | Posted 01.21.2015 | Small Business
Amit Bhaiya

The B2B eCommerce growth rate is about 400% and with these figures stored in the future suppliers and business owners are all moving swiftly to get themselves on board. So whether you sell paper or pumps it's time to get your product in the shoppers cart.

6 Lifestyle Changes That Will Make You a Better Business Person

Jeremy Sandow | Posted 01.21.2015 | Small Business
Jeremy Sandow

Being your own boss will expose all of your weaknesses, and if you don't take fast action to fix them, they can bury your business alive. Lucky for you, you can catch all these bad habits and terminate them before they terminate your business. Here are six changes to make to your daily life that will directly translate to business success.

Making Wisdom a Permanent Resident in Your Business Brain

Clarah Rudo Manuhwa | Posted 01.20.2015 | Business
Clarah Rudo Manuhwa

Each one of us draws good lessons or teachings of life from experiences which hopefully we apply in our everyday life decisions and actions.

Tools to Stay on Top of the Latest Small Business Tips and Trends

​Jackie Nagel | Posted 01.21.2015 | Small Business
​Jackie Nagel

You're going down the road at 90 miles an hour. Music is blaring. The kids are hanging out the window. You're moving through the beautiful countryside so quickly, in fact, that the scenery is just a blur. Feels a lot like running a small business, doesn't it.

7 Digital Marketing Trends That Will Dominate 2015

Kim Garst | Posted 01.20.2015 | Business
Kim Garst

The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should probably include using social media.

How Being Broke Can Feel Richer Than Ever

Celia Ward-Wallace | Posted 01.20.2015 | Healthy Living
Celia Ward-Wallace

I'm broke. OK, not totally broke. But broker than I have been in a while. And yes, I am abundantly blessed overall, but today we are talking down an...