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Small Business

What Everyone Else is Doing in Marketing and What You Should Do Differently

Jonha Revesencio | Posted 06.23.2015 | Business
Jonha Revesencio

You need to find something that sets your business apart and makes it unique. So just how do you do this? You have already created a website, social media accounts and plenty of buzz. What else can you do?

Andrew Lord

City Of Charleston Steps Up To Help Victims' Families In A Big Way | Andrew Lord | Posted 06.23.2015 | Business

And donations are pouring in from local businesses.

5 Conversion Rate Platforms for Generating Leads

Alex Ivanovs | Posted 06.26.2015 | Business
Alex Ivanovs

Where do you go from launching a business website, to acquiring potential customers? It would clearly be a more popular choice to start an online business if the task was as easy as that.

"Goal First" -- A Product Roadmapping How-To

Brian de Haaff | Posted 06.23.2015 | Technology
Brian de Haaff

The best boss I ever worked for (who was also one of my early mentors) beat into me the following "she with a plan wins." I hold on to that lesson today and typically am the first in a meeting to ask the 'wet blanket' question "why are we doing this?"

What to Eat to Be More Productive Daily [Infographic]

Jonathan Long | Posted 06.23.2015 | Business
Jonathan Long

Proper nutrition has a direct impact on our performance. The biggest hurdle facing many is figuring out exactly what "proper nutrition" means -- there is so much information online about eating healthy, much of it contradicting, so what's the answer?

Is Confidence The Key To Success For Female Entrepreneurs?

Anjali Varma | Posted 06.23.2015 | Business
Anjali Varma

When interviewing successful female entrepreneurs I often ask the question "what are the secrets to your success" and "what are the must-haves for successful entrepreneurs". Diane von Furstenberg, Stella&Dot founder Jessica Herrin, Tory Burch and several others have indicated that confidence is one trait that is critical to success.

From Hunter to Hunted: 5 Attraction Marketing Strategies to Pull In More Prospects

John Bowen | Posted 06.23.2015 | Business
John Bowen

What if instead of constantly calling on prospects to drum up business, you got prospects to come right to you? Even better, what if they already understood and liked your product or service so well by the time they arrived that they were essentially ready to buy?

Bad Decisions Can Lead to Well-Learned Lessons

Chelsea Berler | Posted 06.22.2015 | Women
Chelsea Berler

I love this idea that we never really lose when we make mistakes, but gain experience, wisdom, and hopefully a little compassion for when we see other making the same errors.

Interview With Amanda Barbara of Pubslush, Crowdfunding for Authors

Dorit Sasson | Posted 06.23.2015 | Business
Dorit Sasson

Crowdfunding. It's become such a popular and trendy step for entrepreneurs and small business to do yet many authors have no idea there is such a thin...

10 Biggest Business Mistakes That Every Entrepreneur Should Avoid

Syed Balkhi | Posted 06.22.2015 | Business
Syed Balkhi

When I started my first business, I made a lot of mistakes (everyone does). While mistakes are unavoidable, you can use the lessons learned by others to prevent them from taking you down.

Overcoming the Fear of Failure: Boosting Small Business in China

Deborah Lehr | Posted 06.22.2015 | World
Deborah Lehr

Is fear of failure hindering Chinese entrepreneurship? A new initiative by the Chinese government suggests that cultural sensitivity to failure may be preventing some Chinese businessmen from launching their own companies.

The Need to Focus on Mobile-First Becomes Imperative for Businesses

Jonha Revesencio | Posted 07.08.2015 | Business
Jonha Revesencio

Business owners have understood for a long time that they need to have a strong online presence, but the rapidly increasing popularity of smartphones and other mobile devices have made it necessary to adjust even the most basic Internet marketing strategies.

Move Up or Move Out? 3 Questions to Ask After Outgrowing a Shared Office

Frank Chalupa | Posted 06.19.2015 | Business
Frank Chalupa

Shared offices are a popular choice for entrepreneurs with an eye toward expansion, offering everything from best-in-class amenities to a built-in professional network that can prove invaluable to growing businesses.

New Business? Avoid These 4 Rookie Mistakes

Casey Cavanagh | Posted 06.19.2015 | Business
Casey Cavanagh

There are many benefits of starting your own business. Who wouldn't want to make their own schedule? Be their own boss? Set their own rates? The flexibility and convenience that comes with starting your own business is great, and exactly why there have been such an influx of people choosing the entrepreneurial path in recent years.

Why Is Profit a Dirty Word?

Emma 'The Gecko' Davidson | Posted 06.22.2015 | Business
Emma 'The Gecko' Davidson

It's been suggested to me that I should not be making any profits, that my business should be a charity, and that I should not pay myself a salary.

Begin Your Next Entrepreneurial Project with a Getaway

M. Shannon Hernandez | Posted 06.22.2015 | Technology
M. Shannon Hernandez

Working and living in Bali may seem like the perfect situation--one that is too good to be true. If you've never dreamed about it, dream bigger. If you think it's not possible, think again.

How to Avoid Trouble When Moonlighting as an Entrepreneur

Nellie Akalp | Posted 06.19.2015 | Business
Nellie Akalp

While you're laying the groundwork and making sure your new business idea will work, a steady paycheck comes in handy to deal with all the financial realities like mortgage, rent, student loans, and other bills.

Is The Customer Really Always Right?

Andre Kay | Posted 06.19.2015 | Business
Andre Kay

Let's get real for a moment about our customers. It's true, most business owners are scared of saying it, but would love to shout it out from the ro...

Life After Top Chef Win: An Interview With Yigit Pura

Hilal Isler | Posted 06.24.2015 | Entertainment
Hilal Isler

It might be eight in the morning, but pastry chef Yiğit Pura is already on his third espresso. "I've been up since five," he says, cheerfully.

Get Capital to Main Street to Create Jobs, Revive Communities

Connie Evans | Posted 06.18.2015 | Business
Connie Evans

As the still fragile U.S. economy cranks out new jobs, with concerns that a jolt from a world event or higher interest rates could spark a slowdown, much of the public and private sectors have ignored the potential of the nation's smallest businesses to help fuel economic growth.

Blogging Basics for Businesses

Kali Kasprzyk | Posted 06.16.2015 | Business
Kali Kasprzyk

Companies that blog 15 times or more each month get 5X more traffic that companies without a blog, according to the Marketing Benchmarks from 7,000-plus Businesses report. What does it take to make a blog on your business site a success?

Personal Branding Mistakes to Avoid Like The Plague

Nancy Laws | Posted 06.16.2015 | Business
Nancy Laws

Personal branding done right can create incredible opportunities. Read Alice Ko's inspiring story, How to blog Your Way to Your Dream Job on Skillcrush.

5 Reasons Your Marketing Is Epically Failing and What to Do Instead

Ashleigh Ryan | Posted 06.16.2015 | Business
Ashleigh Ryan

When posting on social media post daily so your audience remembers you - we all follow so many pages on Facebook so if you only post once in a blue moon people will forget who you even are.

Channel It: Facing The Entrepreneur Fear Factor Head On

Matt Rissell | Posted 06.16.2015 | Business
Matt Rissell

Never fear? Right, like that's actually possible. To believe that anyone--especially entrepreneurs facing any number of great unknowns on a daily basis--will be impervious to the gut-wrenching wringer of failure or struggle is to start off on a false premise. Fear is a part of doing business, and it's a part of being human.

Relationship Capital: The Fuel for Your Marketing Machine

John Bowen | Posted 06.16.2015 | Business
John Bowen

By building and harnessing the power of your relationships, you'll have a sustainable edge over the competition that can take your business to the next level.