About five years ago I was sold into a program that was based upon making me a "celebrity" as part of our marketing. I was skeptical, and more than a little uncomfortable being the spokesperson and face of the business. All of this stuff looked cool on the walls, but was it really going to help? The short answer is, it did.
Now that you've made that initial connection with a few people by welcoming them to your email community, you've found yourself feeling inspired. You're comfortable enough with the concept and value of email marketing and you really want to grow your reach. At this point, you've done the basics and are happy with your results but now you're asking, "Where do I go from here?"
My prediction is that as long as the economy continues to hobble along in its less-than-impressive-but-upwardly direction, you can expect to see more attention given to immigrants, the LGBT community, Iran and of course Donald Trump's latest bombshells and less attention to the small business community in the months ahead.
We all have a choice. We can choose an inner dialogue of self-encouragement and self-motivation, or we can choose one of self-defeat and self-pity. It's a power we all have. Being in business is very similar to going on a roller coaster ride, there will be plenty of ups and downs. We will all encounter hard times, heartache, success, failure etc.