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Small Business

Ideal Client Clarity Can Make Or Break Your Business: Truth or Myth?

Chanel Cumberbatch | Posted 08.02.2016 | Business
Chanel Cumberbatch

So does an ideal client really exist? And do you really need to be clear on who your ideal client is? Yes and YES!

4 Ways to Amplify Your Brand Message

William Morrow | Posted 08.01.2016 | Business
William Morrow

Image Source A brand always has a message. When your brand message connects well with your target audience, converting them to customers becomes very...

Why I Took A Leap Of Faith -- And How It's Finally Paying Off

Lexi Jones | Posted 08.01.2016 | Business
Lexi Jones

The days when these hurdles seem too high to overcome, I look at my children and remind myself that I'm doing it for them.

Tech From Vets: The Future Of Veteran-Owned Tech Companies

Adeyemi Adetilewa | Posted 08.01.2016 | Impact
Adeyemi Adetilewa

Tech from Vets is a mobile application, website development, and advertisement company that is helping small businesses establish a digital presence. It is a technology business owned and operated by veterans of the United States Military.

Emotional Branding: 5 Strategies To Get and Keep The Right Customers

Jeffrey Shaw | Posted 08.01.2016 | Business
Jeffrey Shaw

Emotional branding is what separates you from the masses. It's having a brand image and brand message that triggers your audience to engage in the first place and builds lasting relationships. Motivating them to work with you, and only you to the point where they almost can't imagine working with anyone else. What you charge becomes far less relevant.

The Benefits Of Staying Small

Sophie Andrews | Posted 08.01.2016 | Business
Sophie Andrews

When you start your own business, there is an aim to grow. Perhaps you want to have outlets or offices all over the nation, or become a global corporation? Maybe it's about increasing the size of the premises you're in, or employing a team of workers?

The Evolution of Anxiety: Why We Worry and What to Do About It

James Clear | Posted 07.29.2016 | Healthy Living
James Clear

Let's pretend for a moment that you are a giraffe. You live on the grasslands of the African savannah. You have a neck that is 7 feet long (2.1 meter...

The Business Of The Brain On The Internet: How To Take Advantage Of The Psychological Power Of FREE!

Erika Dickstein | Posted 07.29.2016 | Business
Erika Dickstein

Would the offer of a FREE! tattoo make you more inclined to go under the needle? Well, if you have been toying with the idea of getting a tattoo; the ...

How Business Intelligence Helps Small Businesses Make Better Decisions

Laiza King | Posted 07.28.2016 | Business
Laiza King

We often talk about the benefits of business intelligence, but we rarely explain what business intelligence is and why you should even consider it. More often than not, we are faced with this dilemma as we find ourselves excited at the "prospect" of what our business intelligence (BI) tools should offer, without knowing what it really can do.

Things to Do Before Starting a Small Business

William Morrow | Posted 07.28.2016 | Business
William Morrow

Image Source The idea of starting a small business can be very intimidating. The pressures and pitfalls loom large, making one wonder if it is worth t...

"What Difference Does It Make!" Response by "Successful BusinessWomen for Trump" to Hillary Nomination

Noel Irwin Hentschel | Posted 07.27.2016 | Politics
Noel Irwin Hentschel

Philadelphia. "The City of Brotherly Love" is under siege by protestors fed up with broken dreams and broken promises by career-politicians who shamel...

4 Obstacles Preventing Conversions on Your E-Commerce Website

Jonathan Long | Posted 07.27.2016 | Business
Jonathan Long

You could be attracting highly targeted website traffic, with buyer-intent, through SEO, social media and email marketing, but that doesn't guarantee ...

How to Survive in Small Business with Limited Capital

Melinda Emerson | Posted 07.27.2016 | Business
Melinda Emerson

It's not easy running a small business with limited capital. If you are just starting out a new business venture, the challenges are even greater. Lim...

7 Common Characteristics of Unicorn Executives

Vala Afshar | Posted 07.27.2016 | Technology
Vala Afshar

The total number of unicorn companies is at 168, according to a list compiled by CBInsights. The total value of these unicorns (private companies valu...

4 Smart Ways To Find Your Entrepreneurial Mojo

John Bowen | Posted 07.26.2016 | Business
John Bowen

When you consider all of the feats you need to accomplish on any given day, you realize you're not simply an entrepreneur -- you're an entrepreneur at...

All Models Are Wrong, Some Are Useful

James Clear | Posted 07.26.2016 | Healthy Living
James Clear

Even the best models of the world are imperfect. This insight is important to remember if we want to learn how to make decisions and take action on a ...

4 Reasons Small Business Owners Need Great Sleep

Jared Hecht | Posted 07.26.2016 | Business
Jared Hecht

Although the old adage "you snooze, you lose" has its merits, new thought leadership proves that more times than not, you actually win when you snooze...

Inside An Award Committee - The Takeaways

Gregory P. Demetriou | Posted 07.26.2016 | Business
Gregory P. Demetriou

For the last few years, I have had the pleasure of being a member of the Hauppauge Industrial Association, Business Achievement Awards committee. For...

The Benefits of Marketing Your Business on Instagram (Infographic)

Jonathan Long | Posted 07.25.2016 | Business
Jonathan Long

With more than 500 million active monthly users that create over 95 million pieces of content every day, Instagram presents a huge marketing opportunity for businesses. Yet, many businesses aren't active on the social network, taking advantage of the organic possibilities.

3 Ways Customer Stories Can Build Your Business

Margarita Hakobyan | Posted 07.22.2016 | Business
Margarita Hakobyan

Marketers regularly discuss how customer stories are a fantastic resource for building your business, but they don't often talk about how to use them to your best advantage. These three methods for using customer stories will help your business rise to the top of the pack.

Forgexit: Your Business Growth Is About You not the Rest of the World. Own It; Create Your Own universe

Lyndon Wood | Posted 07.22.2016 | Business
Lyndon Wood

A negative mind set won't see your business moving in the right direction. Depressing yourself with potential ifs and buts will make your business suffer. No-one knows the long-term, or even mid-term, impact of Brexit. If you're a business owner and leader, you should focus on what matters and what is within your control - your actual business.

A Facebook Ad Changed My Life

Allison Horner | Posted 07.22.2016 | Business
Allison Horner

The day I came across it, I was HOPING for a sign. I'd been searching for the next step in my life, and going back to the corporate world that had so badly worn me down just wasn't right for me as a new mom.

How To Become A Real Estate Agent

Victoria Yore | Posted 07.25.2016 | Business
Victoria Yore

If this kind of lifestyle excites you, you're not alone. Every year, tens of thousands of Americans choose to start a career in real estate and it's not difficult to see why. Real estate agents are in constant demand, they live a self-employed lifestyle while working under the protective umbrella of a large brokerage, and their income is limited only by their work ethic and determination to succeed.

President's US Visit Reinforces Mexico's Importance to Main Street America

Jason Marczak | Posted 07.22.2016 | World
Jason Marczak

For the second time in less than a month, Presidents Peña Nieto and Obama are meeting to explore how to deepen collaboration in issues ranging from s...

Why Using A Business Valuator Is Worthwhile

David S. Bunton | Posted 07.21.2016 | Business
David S. Bunton

What can a business valuation provide for you? Business valuation professionals specialize in the valuation of businesses and their tangible and intangible assets, which may include trademarks, patents, copyrights, and other non-monetary assets that have value or benefit to a business owner.