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Small Business

Know Your Social Media ROI

Josh Gershonowicz | Posted 09.16.2015 | Business
Josh Gershonowicz

Social media can be a boon to your business, but finding your particular path to success can be filled with roadblocks and detours.

Competition Killed My Business and I Loved It

The Modern Femme Movement | Posted 09.15.2015 | Women
The Modern Femme Movement

A funny thing happened while I was on my way to success, I realized that no one would ever be able to do EXACTLY what I do and vice-versa. That idea was a game-changer. I no longer had to be afraid of anyone in my industry and in-fact, making them allies was going to grow my network a thousand fold now that I was clear on WHO I was in business.

Confessions of Venture Capitalists: How to Milk a Unicorn

Victoria Silchenko | Posted 09.17.2015 | Business
Victoria Silchenko

Those who wonder what the hell is going on with the accelerating number of startups getting billion-dollar valuations and above, please raise MY hand.

Are You an Asset... or a Liability?

Adria DeCorte | Posted 09.15.2015 | Business
Adria DeCorte

I became a workaholic the moment I left my career as an applied plant scientist for the government to go out on my own. My passion for building my own business finally had full reign.

Fewer, Bigger, Better: A Lesson in Time Management

David Simnick | Posted 09.15.2015 | Business
David Simnick

I often make the analogy that starting a company is like being a Roomba (that robot vacuum that zooms across your floors), because the robot often hits the walls and has to course-correct constantly to achieve its cleaning objective.

Back-to-School Lessons for Today's Entrepreneur

Saudia Davis | Posted 10.20.2015 | Business
Saudia Davis

There is nothing quite like the first few days of a new school year. Kids walking down the street with their backpacks filled with pens, pencils and new notebooks--nothing seems impossible when you have a bag full of sharpened pencils and clean pieces of paper.

25 Single-Sentence Pieces of Online Marketing Advice

Jonathan Long | Posted 09.14.2015 | Business
Jonathan Long

There's a lot of marketing advice available online. Some of it is extremely helpful and some of it is outright incorrect. The internet can be a double-edged sword -- information is readily available and easy to access, but not all of it is good advice.

Todd Barrish, President Indicate Media, Focuses on re-Framing the Complex Problem

Ramon Nuez | Posted 09.14.2015 | Business
Ramon Nuez

Todd Barrish is the president of Indicate Media. The company is a personalized public relations firm, which focuses on telling powerful stories to d...

2015 State of Sales -- Data-Driven, Mobile, Tech Savvy and Collaborative

Vala Afshar | Posted 09.14.2015 | Business
Vala Afshar

Precision selling cannot be achieved without use of analytic, mobile, social and cloud technologies.

From a Refugee Camp to a Royal Court: A Cambodian American Story of Capturing the Crown

Steve Mariotti | Posted 09.12.2015 | Impact
Steve Mariotti

Jacqueline is an inspiration to anyone with a goal and the resilience to achieve it. A Cambodian refugee, a mother of two, a licensed esthetician, a music manager, a web show host, Jacqueline uniquely embodies the value of doing.

5 Benefits of Self Employment

Erica Gellerman | Posted 09.11.2015 | Business
Erica Gellerman

There are quite a few benefits when it comes to being your own boss, but the financial benefits are usually not top of mind. They're generally included pretty far down on the list, after thinking about long lunches, no commute, and the ability to stay in sweat pants (or no pants) all day long.

The Connected Planet and the Future of Business

James Canton | Posted 09.11.2015 | Business
James Canton

How does connectivity create new business or career opportunities for you? How might you capitalize on connectivity-as-a-business model to start up a new venture?

Is Fear the Boss of Your Business?

Paula Kloots | Posted 09.11.2015 | Business
Paula Kloots

I remember years ago sitting at my desk shaking with fear. Anyone would have thought my life was in danger. It wasn't. I had to make a call to a potential new distributor of our products. It would be a big contract. We needed it.

Why Your Website Needs to Pass the "First Date Test"

Mui Tsun | Posted 09.11.2015 | Business
Mui Tsun

When someone lands on your website for the first time, will they spend some time reading more about you, make a note to come back another time for more, or will they hit the back button and move on to the next site?

Why Are Businesses Not Upgrading to EMV?

Robert Harrow | Posted 09.11.2015 | Business
Robert Harrow

Unfortunately for many business owners, many of them will only be reading and hearing about the importance of EMV in the coming months, as the story gains national coverage - with 20 days to go before the liability shift occurs, many will be left wishing they were better informed, at a much earlier time.

What the Great Depression Can Teach Us About Marketing

Debra Carpenter | Posted 09.10.2015 | Business
Debra Carpenter

Even in times of hardship, companies can brace themselves for impact and continue to offer excellence to their customers. Marketing strategies and techniques have grown and changed since the Great Depression, but these key elements are still spot-on tips for any marketing campaign.

How Good Customer Service Can Be Your Most Powerful Marketing Tool

Debra Carpenter | Posted 09.10.2015 | Business
Debra Carpenter

When we talk about marketing, we often talk about defining your ideal customer, creating great content, and making sure that the product you're selling delivers on your promises. But we don't talk enough about customer service and how exemplary customer service is an important element of successful marketing.

The Best Place to Find More Time

David Finkel | Posted 09.10.2015 | Business
David Finkel

As a business owner you're perennially strapped for time and stretched to the breaking point. So where is the best place to look to find more time? ...

6 Keys to Look for When Evaluating the Resume of a Job Applicant

David Finkel | Posted 09.10.2015 | Business
David Finkel

Imagine you've place an ad for a new hire. Into your inbox has flooded 50 or more applicants. What should you use to help you do your initial sorting to narrow your list down to a more manageable number?

The Sunday Series (79), With Mark Brodinsky

Mark Brodinsky | Posted 09.09.2015 | Business
Mark Brodinsky

One phone call can change a life. For Chris Rodriguez it was the call from the owner of Blue Devil Products that fine day in September of 2012.

The 5 Cs of Digital Marketing

Vala Afshar | Posted 09.09.2015 | Technology
Vala Afshar

"Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context an...

5 Money-Saving Ways to Grow Your Small Business

Melinda Emerson | Posted 09.09.2015 | Business
Melinda Emerson

You read all these articles telling you to invest in this software or that conference to grow your business, but the fact is: you simply don't have the budget to put back into your business yet. Fortunately, there are several ways you can work on growing your business without going broke.

Thrive in Any Economy

Jamelle Sanders | Posted 09.08.2015 | Business
Jamelle Sanders

A few weeks ago I led a talk for entrepreneurs centered around the economy. It was a very fascinating and intriguing conversation. At the time the market had just dropped over 1,000 points and the news media was interrupting programming with live breaking news.

The Trend Toward Working From Almost Anywhere

Margaret Jacoby | Posted 09.08.2015 | Business
Margaret Jacoby

Work-from-home policies are increasingly standard among employers of all sizes, and remote work is a growing trend--Automattic, the company behind WordPress, is 100% remote, its employees scattered in workspaces everywhere.

Why the Best Business Advice You'll Ever Receive Is Almost 100 Years Old

Matt Rissell | Posted 09.08.2015 | Business
Matt Rissell

I love this quote because regardless of whether you are an athlete, a musician, a dancer or a business owner, there will always be someone out bigger/better/faster/stronger than you. There will always be someone with a better pedigree than yours.