A funny thing happened while I was on my way to success, I realized that no one would ever be able to do EXACTLY what I do and vice-versa. That idea was a game-changer. I no longer had to be afraid of anyone in my industry and in-fact, making them allies was going to grow my network a thousand fold now that I was clear on WHO I was in business.
Unfortunately for many business owners, many of them will only be reading and hearing about the importance of EMV in the coming months, as the story gains national coverage - with 20 days to go before the liability shift occurs, many will be left wishing they were better informed, at a much earlier time.
When we talk about marketing, we often talk about defining your ideal customer, creating great content, and making sure that the product you're selling delivers on your promises. But we don't talk enough about customer service and how exemplary customer service is an important element of successful marketing.