Emotional branding is what separates you from the masses. It's having a brand image and brand message that triggers your audience to engage in the first place and builds lasting relationships. Motivating them to work with you, and only you to the point where they almost can't imagine working with anyone else. What you charge becomes far less relevant.
We often talk about the benefits of business intelligence, but we rarely explain what business intelligence is and why you should even consider it. More often than not, we are faced with this dilemma as we find ourselves excited at the "prospect" of what our business intelligence (BI) tools should offer, without knowing what it really can do.
A negative mind set won't see your business moving in the right direction. Depressing yourself with potential ifs and buts will make your business suffer. No-one knows the long-term, or even mid-term, impact of Brexit. If you're a business owner and leader, you should focus on what matters and what is within your control - your actual business.
If this kind of lifestyle excites you, you're not alone. Every year, tens of thousands of Americans choose to start a career in real estate and it's not difficult to see why. Real estate agents are in constant demand, they live a self-employed lifestyle while working under the protective umbrella of a large brokerage, and their income is limited only by their work ethic and determination to succeed.