Crowds chanting, footballers panting, commentators ranting -- what else could one want in a sport played in every country on the globe?
How can you expect us to get on board with the USMNT when the coach doesn't even believe in them? If I had a chance to counsel Klinsmann on public relations for his team, I could limit it to three words: "Know your audience."
As we are glued to our widescreen HDTV's, watching every move by today's "fútbol" stars like Ronaldo and Messi, Pelé reminds us that they each have ten other players on "the pitch" and many more on the bench, sharing with our joy in each glorious goal.
This week in Brazil, the quadrennial global madness known as The World Cup, begins again. It is a sporting event so large that it is estimated that half the world's populations will watch it. Here is what you and your 21st century kid need to know about this truly worldwide event.
Co-authored with Seren Fryatt, Executive Director of L.A.C.E.S Excitement for the Word Cup in Brazil is building, but the tournament has got off t...