Starting a business can be a scary thing. You give up the stability (albeit perceived) of a steady income with benefits. You put your career on hold. You sacrifice significant time and energy for the first several years just to get up to your former corporate salary. You enter a risky area where most people fail within five years.
Just as most nonprofits initially resisted getting on board with social media, they're also apprehensive to spend the time and resources to devise and implement a mobile strategy. But with over 28 percent of web traffic now coming from mobile devices, the truth is the mobile age isn't coming, it's here.