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Social Marketing

Pinterest and Quora for Business? Ignore at Your Peril

Jim Yu | Posted 06.11.2013 | Technology
Jim Yu

Since it introduced Pinterest for Business just last November, the three-year-old pinboard photosharing website has been on fire. And if you haven't yet heard the company's new set of tools and terms designed to help brands use the site, you'd better catch up fast.

I Need the Colbert Bump

Sheila Blanchette | Posted 06.11.2013 | Home
Sheila Blanchette

As my brain gets bombarded each day while I work on my computer, I have decided to weed through the chaff and separate what I need to worry about from what I can forget about. Here's a list.

5 Lessons For Social Marketing From South by Southwest

Ericka Andersen | Posted 05.15.2013 | Technology
Ericka Andersen

After the Obama campaign's fascinating success with data in the last election, it seems everyone is hungry for how to translate strategy into action for their companies -- in the political, corporate and tech worlds.

The Road to Publication -- Part Four: You're Published, Now What?

S.L. Scott | Posted 04.23.2013 | Home
S.L. Scott

There are so many paths a writer can take leading up to their book's release date. Some authors jump right into marketing while others prefer to sit on the shore of the publishing world waters, content in their accomplishment.

If You're Not Thinking Social, You're Not Thinking

Dean Praetorius | Posted 04.12.2013 | Business
Dean Praetorius

What separates social media from previous ad platforms is the tremendous amount of collateral data it produces. It allows for the analyzation of conversations that lead to actions, not just the results.

In Brazil, Taking HIV Prevention to the Streets, and to Cyberspace

David J. Olson | Posted 03.27.2013 | Impact
David J. Olson

Brazil is considered a model in HIV prevention and, according to UNAIDS, HIV prevalence in Brazil dropped from 0.4 percent of the population 15-49 in 2001 to 0.33 percent in 2011 and is now stable.

The Future of Social Marketing Is the Messenger, Not the Medium

Francisco Diaz-Mitoma | Posted 02.03.2013 | Business
Francisco Diaz-Mitoma

It is no longer enough just to look at the absolute number of fans a brand has on Facebook. Anyone can purchase Facebook fans -- what matters is the amount of engagement around the brand.

The Ethics of Social Media Marketing

Mateo Gutierrez | Posted 02.02.2013 | Technology
Mateo Gutierrez

I believe that brand marketing within social media is a positive step forward for the end consumer, but I also contend that there is a tremendous amount of progress yet to be made to fulfill on this positive vision.

In a Single Tweet, President Obama Revealed How to Become a Powerful Social Brand

Simon Mainwaring | Posted 01.13.2013 | Business
Simon Mainwaring

"Four more years." Three simple words that could have been written by any Democratic supporter on Tuesday night but in this case they came from the President of the United States himself to announce his second term.

Birth Control and Social Marketing: Twin Revolutions

Phil Harvey | Posted 12.01.2012 | World
Phil Harvey

One important approach to such programming that has greatly helped to spread the word on birth control is the social marketing of contraceptives, with its branded products, ubiquitous distribution, and massive advertising campaigns.

Super-Social and Sophisticated, MacHeist 4 Marketing Creates Experience, Fun and Value: Exclusive Interview

Lisa Tener | Posted 11.20.2012 | Technology
Lisa Tener

Macheist brings together a community of over 1.4 million Mac Software enthusiasts to learn about great mac apps, solve puzzles and complete missions -- this marketing model seems a win-win-win-win for the Mac user community, app developers, MacHeist and even select charities.

Explainer Videos Are the New Infographics

Jim Kukral | Posted 11.19.2012 | Business
Jim Kukral

What infographics can't do is entertain, or explain in a way that a video does. Videos have the unique ability to not only visualize a message, but also add entertaining motion effects and sound; creating a much more powerful effect on the message delivered.

Fast Forwarding to the Next Generation TV Viewer

Martin Guillaume | Posted 11.19.2012 | Green
Martin Guillaume

The era of the connected consumer is forcing many media organizations to rethink not only how they operate but also how they remain relevant. Today's audiences are exposed to more content across more channels than ever before.

Today's Visualization Tools Help Our Brains Understand Social Monitoring

Jure Klepic | Posted 11.17.2012 | Technology
Jure Klepic

Tickr is a tool that helps our brains function as a part of the larger, rapidly changing social universe in which we live today.

"Wise-Up" Program Helps Former Ethiopian Sex Workers Find New Vocations

David J. Olson | Posted 08.13.2012 | Impact
David J. Olson

Three years ago, Munayie, 25, made her living as a commercial sex worker. She wanted to do something else but sex work was the only thing she knew that brought in the money she needed to provide for herself and her 8-year-old son.

The Difference Between Slacktivism And Activism: How 'Kony 2012' Is Narrowing The Gap

Evan Bailyn | Posted 05.19.2012 | Impact
Evan Bailyn

Is posting online about an important issue really "slacking"? If so, what would doing nothing be?

Retail Marketers Go Social In 2012

The Huffington Post | Rieva Lesonsky | Posted 01.02.2012 | Small Business

While traditional digital marketing methods channels such as search and email still dominate retailers' marketing budgets, a new study sponsored by Br...

How to: Strengthen Your Twitter Brand Strategy in Time for the New Twitter Pages

Maya Grinberg | Posted 02.19.2012 | Business
Maya Grinberg

Here's what you can do in the meantime to continue developing your follower audience on Twitter.

And the Band Plays On

Tamsin Smith | Posted 12.21.2011 | Impact
Tamsin Smith

Sometimes crazy and fearless is the only way to move the needle when the status quo is unacceptable.

Setting the Right Goals for Your Social Marketing Campaign

Dorie Clark | Posted 04.21.2015 | Impact
Dorie Clark

If you want a successful social marketing campaign, the first step is devising a measurable campaign goal that involves a specific group making a specific behavioral change within a specific amount of time

How to Market Your Social Marketing Campaign

Dorie Clark | Posted 04.21.2015 | Impact
Dorie Clark

If all it took to change behavior was hearing a message, then we'd have world peace. You know better. Leveraging all "Four Ps" will help ensure your social marketing campaign makes a real difference.

How Do I Know It's Working? Monitoring and Evaluating Your Social Change Marketing Campaign

Dorie Clark | Posted 04.21.2015 | Impact
Dorie Clark

"Baking in" monitoring and evaluation from the moment your campaign is developed will help you track progress, determine if your approach is effective, and modify mid-course if necessary.

The Five Most Common Mistakes in Social Marketing - and How to Avoid Them

Dorie Clark | Posted 04.21.2015 | Impact
Dorie Clark

Bad social marketing campaign isn't going to achieve any of your goals. If you want to encourage individuals or business owners to change their behavior and habits, you need to do it right.

Zaarly? Really?

Bill Lichtenstein | Posted 09.28.2011 | Media
Bill Lichtenstein

I just got this notice about a new web application called Zaarly. It seems that right in your area, there are people selling things you want, and Zaa...

Marketing in the Modern Age

Miles Young | Posted 06.13.2011 | Media
Miles Young

Due to cultural shifts and technological advances in social media, the divide that has separated social and traditional marketing is narrowing significantly. Three trends are at the root of this melding.