Have you noticed that it's easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It's the same with social media and any kind of listening tool.
A new year is the perfect time to start fresh, revamp and clean out. Social media managers have probably read a ton of articles on what their team is doing wrong here or how to avoid traps there, but I want to provide some practical tips.
It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.
Navigating social media is no "one and done" endeavor. It's all fair game and enlightening information is generally available to all. Privatizing the personal is basic good sense, but consider the following tips as well.
While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these five social media myths that simply refuse to go the way of the dinosaur.
Thanks to social media and the Internet, we have the means to offend or upset people on an unprecedented scale. With every new technology, there are new ways to make an absolute fool of yourself. What is your netiquette?
For the past several years, conventional wisdom has been that having a blog was the most important tool for your business. But blogs are not for everyone, nor are Facebook Pages, and now they don't have to be.