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Social Media Marketing

7 New Social Media Tools With Sizzle

Reid Wegley | Posted 07.31.2015 | Technology
Reid Wegley

This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking minute contributing and curating content in hopes of engaging 'someone.'

SEO Is Dying & Millennials Won't Attend The Funeral

Tim Burd | Posted 07.29.2015 | Technology
Tim Burd

Now, I'm not trying to be coy or just attack SEOs the way John Oliver seems to have it out for social media experts, but let's get one thing clear: SEO is dying because of how millennials are now using the mobile and social web.

4 Social Media Tools That Can Help Your Sales Team Close Deals

Shane Paul Neil | Posted 07.24.2015 | Business
Shane Paul Neil

It isn't enough to merely post status updates to various social media sites. Businesses have to find a way to convert social media followers into paying customers in order to make the effort worth it.

Why the obsession with social media needs to stop

Lyndon Wood | Posted 07.23.2015 | Business
Lyndon Wood

Let's get to the point then: social media has become so saturated that it is on the brink of implosion. A bit extreme, you may think? But let's consider it -- it is hardly an even playing field for small businesses, entrepreneurs and start-ups.

Social Business, Marketing and Media Perspective Needed

Jeremy Harris Lipschultz | Posted 07.22.2015 | Business
Jeremy Harris Lipschultz

One of the largest business challenges with social media is to cut through the noise, step back and make sense of the big data. This requires a view from above.

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.

Instagram How-To Guide

Irina Jordan | Posted 07.13.2015 | Business
Irina Jordan

The highly visual nature of the app makes it a perfect tool to promote your company products and services. You can use it to showcase unique features of your offerings and to build trust with your audience.

Social Media Strategy 101: Know Your Brand, Know Your Audience

Ariel Kramer | Posted 07.10.2015 | Business
Ariel Kramer

If your company has yet to be active on social media it's about time to get out from under your rock and make some changes. The number of platforms offered today to help increase your company's visibility and sales has dramatically increased.

5 Basics for Building an Online Business That Actually Makes Money

Kimanzi Constable | Posted 07.08.2015 | Business
Kimanzi Constable

Here are five simple steps to making money from a dream or an idea you have and enjoy. You don't need the gurus to start or grow a business that will free you to make money on your terms.

The Exact Recipe for Online Success (and Why You Shouldn't Listen to All the Internet Marketers)

Naomi Liddell | Posted 07.07.2015 | Business
Naomi Liddell

You're setting up an online presence for your business. After a few Google Searches and Facebook Group stalks the internet noise is giving you the recipe for success.

Marketing American Dream Aspirations Over Celebrity Selfies

Andre Bourque | Posted 07.07.2015 | Business
Andre Bourque

In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags.

The Story of Localized Marketing - Part I

Max Gladwell | Posted 06.30.2015 | Technology
Max Gladwell

All brands need to prepare for the localization of marketing...or get left behind.

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

Does Twitter Need to Innovate? Social Media Expert Scott Levy Weighs in

Andrew Benkovic | Posted 06.26.2015 | Business
Andrew Benkovic

Recently Twitter saw another shake-up as its current CEO Dick Costolo stepped down from his position after 5 years. This will officially be effective on July 1st. Twitter co-founder Jack Dorsey will serve on an interim basis until the Board of Directors can find a replacement.

IPO for All or How to Create Your Own Currency

Victoria Silchenko | Posted 06.26.2015 | Business
Victoria Silchenko

Okay, let me state upfront that I am completely biased when it comes to running a compelling business: for I believe if you happen to live in the 21st century, your company's stock should be worth money, and you should be able to turn around and sell it.

Spend an Hour a Day to Win Customers on Twitter

Melinda Emerson | Posted 06.22.2015 | Business
Melinda Emerson

We know that time for a small business owner is a precious and limited commodity. Focusing on one platform at a time is the best way to reap real benefits from using social media to market your business.

World Social Media Day - Save the Date: 30 June, 2015

Sarah Cannata | Posted 06.22.2015 | Business
Sarah Cannata

These days, it's hard to imagine a world without social media. A world where hashtagging, trending and Followers means nothing. A world without having a cheeky peek at your Facebook feed at work.

Is The Customer Really Always Right?

Andre Kay | Posted 06.19.2015 | Business
Andre Kay

Let's get real for a moment about our customers. It's true, most business owners are scared of saying it, but would love to shout it out from the ro...

Study Finds Nonsocial Doctors Are Terribly Outdated

Andre Bourque | Posted 06.17.2015 | Business
Andre Bourque

People particularly care about social media when it comes to picking a doctor. If a cosmetic doctor has very limited information online, people overwhelmingly see that person as outdated, not with the times, and therefore, undesirable.

Infographics Are Evolving

Randy Krum | Posted 06.15.2015 | Business
Randy Krum

Infographics are your opportunity to convey complex ideas and information in a simple and easily digestible manner. Simply put, our brains love visual information. Infographics can make your marketing and advertising stand out in the crowded world of visual content.

The 4 Qualities of Marketing Leaders I Love to Hire

Brian de Haaff | Posted 06.16.2015 | Technology
Brian de Haaff

I once worked with a talented Marketing Manager named Nick (name changed) who had a strange habit that may surprise you. At least once a month, he would interview with another company. Nick seemed to do well in his role, and was well liked by his colleagues. But something did not add up.

How to Use Social Media As a Customer Listening Platform

Larry Alton | Posted 06.12.2015 | Business
Larry Alton

Instead of using social media as an exclusively customer speaking platform, start thinking about social media in terms of its capacity as a customer listening platform.

How You Can Gain 1000 Twitter Followers Organically in Just 6 Weeks

Sarah Cannata | Posted 06.09.2015 | Business
Sarah Cannata

Since I made that decision to leave the workforce and drive my own professional writing business, doors have just opened. Doors to the kind of opportunities that are helping to shape my future as a writer.

4 Ways You Can Market Your Business Using Instagram

Jonha Revesencio | Posted 06.09.2015 | Business
Jonha Revesencio

With a user base of 300 million, Instagram is becoming a marketing force to be reckoned with. Even though it is a fairly new medium, the same marketing principles still apply.

Finally Available, Facebook's Topic Data to Help De-frizz Humid Hair

Andre Bourque | Posted 06.08.2015 | Business
Andre Bourque

Released in March, Facebook's Topic Data gives marketers a holistic and actionable view of what users are doing, saying, and using. Now available through the Pulsar social media analytics platform, Facebook's data is exciting for brands and agencies.