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Social Media Marketing

The Story of Localized Marketing - Part I

Max Gladwell | Posted 06.30.2015 | Technology
Max Gladwell

All brands need to prepare for the localization of marketing...or get left behind.

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

Does Twitter Need to Innovate? Social Media Expert Scott Levy Weighs in

Andrew Benkovic | Posted 06.26.2015 | Business
Andrew Benkovic

Recently Twitter saw another shake-up as its current CEO Dick Costolo stepped down from his position after 5 years. This will officially be effective on July 1st. Twitter co-founder Jack Dorsey will serve on an interim basis until the Board of Directors can find a replacement.

IPO for All or How to Create Your Own Currency

Victoria Silchenko | Posted 06.26.2015 | Business
Victoria Silchenko

Okay, let me state upfront that I am completely biased when it comes to running a compelling business: for I believe if you happen to live in the 21st century, your company's stock should be worth money, and you should be able to turn around and sell it.

Spend an Hour a Day to Win Customers on Twitter

Melinda Emerson | Posted 06.22.2015 | Business
Melinda Emerson

We know that time for a small business owner is a precious and limited commodity. Focusing on one platform at a time is the best way to reap real benefits from using social media to market your business.

World Social Media Day - Save the Date: 30 June, 2015

Sarah Cannata | Posted 06.22.2015 | Business
Sarah Cannata

These days, it's hard to imagine a world without social media. A world where hashtagging, trending and Followers means nothing. A world without having a cheeky peek at your Facebook feed at work.

Is The Customer Really Always Right?

Andre Kay | Posted 06.19.2015 | Business
Andre Kay

Let's get real for a moment about our customers. It's true, most business owners are scared of saying it, but would love to shout it out from the ro...

Study Finds Nonsocial Doctors Are Terribly Outdated

Andre Bourque | Posted 06.17.2015 | Business
Andre Bourque

People particularly care about social media when it comes to picking a doctor. If a cosmetic doctor has very limited information online, people overwhelmingly see that person as outdated, not with the times, and therefore, undesirable.

Infographics Are Evolving

Randy Krum | Posted 06.15.2015 | Business
Randy Krum

Infographics are your opportunity to convey complex ideas and information in a simple and easily digestible manner. Simply put, our brains love visual information. Infographics can make your marketing and advertising stand out in the crowded world of visual content.

The 4 Qualities of Marketing Leaders I Love to Hire

Brian de Haaff | Posted 06.16.2015 | Technology
Brian de Haaff

I once worked with a talented Marketing Manager named Nick (name changed) who had a strange habit that may surprise you. At least once a month, he would interview with another company. Nick seemed to do well in his role, and was well liked by his colleagues. But something did not add up.

How to Use Social Media As a Customer Listening Platform

Larry Alton | Posted 06.12.2015 | Business
Larry Alton

Instead of using social media as an exclusively customer speaking platform, start thinking about social media in terms of its capacity as a customer listening platform.

How You Can Gain 1000 Twitter Followers Organically in Just 6 Weeks

Sarah Cannata | Posted 06.09.2015 | Business
Sarah Cannata

Since I made that decision to leave the workforce and drive my own professional writing business, doors have just opened. Doors to the kind of opportunities that are helping to shape my future as a writer.

4 Ways You Can Market Your Business Using Instagram

Jonha Revesencio | Posted 06.09.2015 | Business
Jonha Revesencio

With a user base of 300 million, Instagram is becoming a marketing force to be reckoned with. Even though it is a fairly new medium, the same marketing principles still apply.

Finally Available, Facebook's Topic Data to Help De-frizz Humid Hair

Andre Bourque | Posted 06.08.2015 | Business
Andre Bourque

Released in March, Facebook's Topic Data gives marketers a holistic and actionable view of what users are doing, saying, and using. Now available through the Pulsar social media analytics platform, Facebook's data is exciting for brands and agencies.

A Text Message from 1909

Eliot M. Wagonheim | Posted 06.03.2015 | Business
Eliot M. Wagonheim

We tend to think of 1909 in sepia tones. Buggy whips were still hot sellers, as were those bicycles with the absurdly huge front wheel. But with all the changes from that day to this, three things remain the same.

Social Leadership: Are We There Yet?

Dorie Clark | Posted 06.03.2015 | Business
Dorie Clark

Over the past few years, the use of social media has ceased to be seen as "cutting edge" or "innovative," and has simply become a core part of how companies communicate and do business.

What Twitter's Awkward Teen Phase Means to Marketers

Andre Bourque | Posted 06.02.2015 | Business
Andre Bourque

Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States.

7 Smart Reasons Marketing Executives Use WordPress CMS for Corporate Websites

Jon Rognerud | Posted 05.28.2015 | Business
Jon Rognerud

There are many reasons you should be using WordPress for your corporate website. This content management system, or CMS, is one that you can be happy with due to its popularity, extensibility and ease of use.

Pentatonix: 5 Secrets To Content Marketing Success

Matt Cohen | Posted 05.27.2015 | Business
Matt Cohen

Thanks in part to their perfectly blended harmonies and wickedly clever arrangements, the a cappella group Pentatonix are on a massive winning streak right now. You may not be able to sing like Pentatonix, but you can learn from their success. In addition to their abundant musical talents, they are also experts at content marketing.

The Emotional Weight of Social Media

Rupa Mehta | Posted 05.26.2015 | Healthy Living
Rupa Mehta

There are ways to use social media effectively and enjoy it without making us feel emotionally heavy or weighed down. Here are a few of my favorite ways to help you lighten the emotional weight of social media:

Why You Could Be Wasting More Than 30% of Your Media Budget

Ujwal Arkalgud | Posted 05.22.2015 | Business
Ujwal Arkalgud

Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.

7 Unbreakable Rules for Building a Loyal Social Following

Larry Alton | Posted 05.20.2015 | Business
Larry Alton

The importance of loyalty in social media marketing can't be underestimated. It's relatively easy to attract a bit of initial attention through the use of humorous, entertaining, surprising, or otherwise captivating content, but if you don't hold your followers' attention for the duration of your relationship, you're bound to lose them.

The Secret to Finding the Right Social Media Site for Your Book

Penny C. Sansevieri | Posted 05.20.2015 | Books
Penny C. Sansevieri

It's becoming increasingly difficult to keep up with all of the social media changes, but the message is loud and clear: social media is an important way to gain reader visibility. So what's an author to do? Let's look at how to significantly increase the engagement there.

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.18.2015 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

How to Ramp Up Your Twitter Engagement

Craig Newmark | Posted 05.14.2015 | Technology
Craig Newmark

My team and I test social networks and social media tools to see what's getting the job done, and here are 4 social media tools (that're free or pretty inexpensive) that might be worth checking out.