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Social Media Marketing

Busy Authors Guide to Online Marketing

Fauzia Burke | Posted 02.12.2016 | Books
Fauzia Burke

How do you market your book and still have time to write? It's a challenge a lot of authors face. The scope of needing a website and a social media plan to market your book can seem overwhelming. You are faced with a myriad of choices and not a lot of extra time. Like many things that first appear daunting, it's not so bad once you begin. Let me walk you through the steps of getting started with your online marketing.

Guerilla Conversion Tactics: How to Harness the Power of Social

Ian Mills | Posted 02.12.2016 | Business
Ian Mills

The power of social media is exponential. And don't just think that this power is limited to Facebook pages with huge numbers of followers. Take the t...

Facebook Live - Changing The Way You Do Social Media

Ali Rittenhouse | Posted 02.12.2016 | Business
Ali Rittenhouse

The dynamics of social media engagement are changing once again with the addition of livestreaming and apps like Snapchat. In 2016 we'll see more bra...

Starting Your Business with Social Media

N. Kimron Corion | Posted 02.12.2016 | Business
N. Kimron Corion

Social media has changed a great deal over the past few years, and sometimes keeping up with all the changes get overwhelming especially if you are in...

#FredinChina: Alibaba Wins the Chinese New Year

Fred Raillard | Posted 02.12.2016 | Technology
Fred Raillard

This week Alibaba, the Chinese giant e-commerce company, is the brand which has been the most talked about in China. A few years ago Alibaba launched a big e-commerce festival on the 11th of November called 11.11, which is the Chinese equivalent to Black Friday in the US.

How to Overcome Fear of Failure on Social Media

Helen Edwards | Posted 02.09.2016 | Business
Helen Edwards

Unless you have been hiding under a rock you will know that social media is a key part of running a business in 2016. According to the last Sensis Soc...

So... What is #NoLetUp! ???

Ted Rubin | Posted 02.09.2016 | Business
Ted Rubin

Think about how #NoLetUp! applies in your life... you can apply it to just about anything, but I especially like family and group efforts. Let's use the tag for more of those. The world can use them.

10 Great Social Media Content Resources

Genia Stevens, MBA | Posted 02.08.2016 | Business
Genia Stevens, MBA

Brands that create great content will enjoy benefits like increased brand awareness, an improved brand perception, audience growth, and an increase in...

Presidential Candidates Missing Opportunity to Link Online and Offline Marketing

David Meerman Scott | Posted 02.06.2016 | Politics
David Meerman Scott

While the other candidates tweet well-researched positions designed to appeal to as many people as possible, Trump doesn't mind offending while he says what he thinks. In a world where big brands control messages, authenticity wins, and that's part of the reason Trump has been so far out in front in the polls.

4 Visual Post Ideas To Boost Facebook Engagement

Ian Mills | Posted 02.05.2016 | Business
Ian Mills

Humans are sensory beings. Our experience and response to the world around us relies heavily on our senses. In the absence of touch, smell or taste, w...

Why the Kardashian Marketing Strategy Is One for the Books

Erandi Palihakkara | Posted 02.04.2016 | Business
Erandi Palihakkara

The different personalities, styles and interests of each of the family members make them relatable to almost every demographic in America. Each sister has created a niche brand and they have strived to maintain it over time.

7 Major Social Media Shakeups We'll See In 2016

Jayson DeMers | Posted 02.04.2016 | Technology
Jayson DeMers

The social media world rarely stands still for long, and while 2015 was a big year for social platforms, 2016 might be even bigger. We're entering a new era of online access, mobile usability, and social interactions, and that's going to be reflected in the type, diversity, and utility of social apps in the near future.

Can't Keep Up? 5 Ways to Simplify Your Social Media Marketing

Neil Patel | Posted 02.03.2016 | Business
Neil Patel

Speed and simplicity are important for any social media marketing program. But speed and simplicity are also the most difficult things to achieve in ...

Social Media: Your Free Roadmap To A Healthier Lifestyle

Sofia Katsali | Posted 02.01.2016 | Technology
Sofia Katsali

Did you know that a full one-third of American adults obtain health information through social media?

Thanks to Google, Real-Time Advertising Goes Mainstream at Super Bowl 50

James G. Brooks | Posted 02.01.2016 | Business
James G. Brooks

Traditionally, TV ads were usually created months before a live event like the Super Bowl. However, it has always been apparent that tying into such an event can add some immediacy to a pitch.

3 Must-Read Books for Serious Business Bloggers

Helen McCarthy | Posted 01.27.2016 | Business
Helen McCarthy

Blogging can be tough, right? And incredibly disheartening at times. Especially when you spend hours crafting a great post (to you, anyway) that attracts little, to no, traffic. Or days writing a mega article that fails to hold readers' attention.

3 Powerful Ways to Grow Your Business Through LinkedIn

Alex Pirouz | Posted 01.27.2016 | Business
Alex Pirouz

Instead of having a sub-par representation in a lot of places, I knew that the key was to be awesome in one. So how do you decide which platform to choose?

Andie MacDowell's Three-and-a-Half Hugely Important Social Media Lessons

Jack Stahlmann | Posted 01.26.2016 | Business
Jack Stahlmann

MacDowell's use of the word "tourist" is what struck a nerve with most folks. Is that word offensive? Absolutely not. But using "tourist" makes her sound like she's be living in her ivory tower so long that the word "coach" had completely left her lexicon.

3 Ways You Can Use Social Media to Help Your Business Soar

Jonha Revesencio | Posted 01.23.2016 | Business
Jonha Revesencio

Social media is not just about promoting your content directly, but also getting to know the movers and shakers in your industry. If you like to connect with people and companies online, it pays to mention them in your blogs, posts, and other content.

Get into Top Media

Loolwa Khazzoom | Posted 01.22.2016 | Business
Loolwa Khazzoom

The core principle of getting into top media is this: It's a methodical, holistic, step-by-step process. While top media outlets occasionally feature ...

Buy Your Audience? Influencer Marketing Says, "Yes!"

Richard Lorenzen | Posted 01.22.2016 | Business
Richard Lorenzen

Last year, Forbes announced the explosive growth for influencer marketing. While companies have always focused their advertising on the customer, it's...

How to Market Authentically or 7 Ways to Showcase Your Talent and Attract Clients Your Way

Ellie Isacs | Posted 01.21.2016 | Business
Ellie Isacs

Are you an online entrepreneur? If I were to ask you how easy selling is for you, chances are a good 80 percent of you would frown upon the question and rather change the topic. As an online entrepreneur and personal brand, I too well know the discomfort when it comes to plain selling.

9 Reasons Why Leading Female Entrepreneurs Are Launching Facebook Groups

Leigh "LeeLee" Fowler | Posted 01.21.2016 | Women

One of the most powerful ways to build connection online is with a content strategy that is relatable, and builds trust and community.

8 Tips to Leverage Instagram to Promote Your Products

David Finkel | Posted 01.21.2016 | Business
David Finkel

Tiffany is a 28-year-old entrepreneur who grew up in the age of Facebook. For all her fluency with social media, she didn't even use Instagram before the launch of her new food brand, Simple Girl.

Topic: 5 Tips for a Game-Changing Super Bowl Social Strategy

Amy Callahan | Posted 01.20.2016 | Technology
Amy Callahan

More than any other day of the year, marketers eagerly await for one - Super Bowl Sunday. With last year's Super Bowl game drawing nearly 115 million viewers per minute, marketers should not be sitting on the sidelines during the game.