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Social Media Marketing

Small Business and Non-profit Social Media Marketing Strategy

Jeremy Harris Lipschultz | Posted 08.26.2015 | Business
Jeremy Harris Lipschultz

Small organizations often have a large problem. Social media have become more important for branding, awareness, engagement and business goals, but one community manager can only do so much.

Is Automated Content Curation a Good Idea?

Deborah Sweeney | Posted 08.25.2015 | Business
Deborah Sweeney

I really do understand why some businesses automate their content curation, and if a constantly updating twitter feed is all you want out of social marketing, stick with it. But if you want to tap into new markets, and attract an audience to read the articles you write, more must be done.

Is Social Media Worth the Risk for Small Businesses?

Debra Carpenter | Posted 08.25.2015 | Business
Debra Carpenter

As a small business, you might have heard horror stories about social media. For every story about a waitress funding a wheelchair for her father after paying for a fire fighter's breakfast, there are many more stories about business owners behaving badly and their reputation being trashed online.

Is Marketing on Twitter Worth the Investment?

Jayson DeMers | Posted 08.21.2015 | Business
Jayson DeMers

There's no question that investing in a social media strategy can pay off, if done wisely, but choosing the right applications for that investment is the tricky part.

What Your Future Marketing Department Looks Like

Sajeel Qureshi | Posted 08.26.2015 | Business
Sajeel Qureshi

Save the pretty picture people for children's books. You're marketing department needs to put points on the board. We've come back from the future (ok, not literally) and these are the people we found in the best marketing departments.

Engagement Is In, Exclusivity Is Out!

Danielle Sabrina | Posted 08.13.2015 | Business
Danielle Sabrina

When it comes to business matters, entrepreneurs like to learn from the best; it's in our blood to constantly seek out the people we'd like to model ourselves after. It's no surprise, then, that we look to those with lots of followers when coming up with our social media strategies.

Social Media Don'ts: The Walking Dead Style

Samantha Cangelosi | Posted 08.13.2015 | Business
Samantha Cangelosi

People will follow your page if you are providing them with interesting content that plays on their emotional heartstrings. After you have gained trust and respect in their eyes, then it's okay to promote what you are up to, but don't bombard!

10 Things Every Marketer Needs to Know

Kosta Petrov | Posted 08.13.2015 | Business
Kosta Petrov

With mobile-only users on Facebook growing by 34 percent, and large-screen phones now accounting for more than one-quarter of all sales, brands need to think about how their social presence can cater to mobile users.

Do You Have to Be White, Skinny and Perfect to Make 7 Figures?

Li Lin | Posted 08.12.2015 | Business
Li Lin

When I first heard of Stephanie Synclair, I was incredibly inspired by her story--she went from $21 in the bank, living with her mother and her two-year-old son, to building a 7 figure coaching business within 5 years.

3 Reasons to Love Periscope, Budget Friendly Biz Tool of the Month

Nancy Laws | Posted 08.11.2015 | Business
Nancy Laws

Talk about Budget Friendly...Periscope is creating a lot of buzz in the business community, and although it may simply be because it is still the "NEW" tool on the playground, we are IN LOVE, and hopefully you will have the courage to join us by the end of this article.

The Fastest Way to Build a Following Online

Alex Pirouz | Posted 08.06.2015 | Business
Alex Pirouz

There are many ways to generate quality leads online. You may have already heard people telling you that you should be focusing on strategic guest blogging, content upgrade popups, webinars, SEO, Facebook advertising etc. The list goes on!

7 New Social Media Tools With Sizzle

Reid Wegley | Posted 07.31.2015 | Technology
Reid Wegley

This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking minute contributing and curating content in hopes of engaging 'someone.'

SEO Is Dying & Millennials Won't Attend The Funeral

Tim Burd | Posted 07.29.2015 | Technology
Tim Burd

Now, I'm not trying to be coy or just attack SEOs the way John Oliver seems to have it out for social media experts, but let's get one thing clear: SEO is dying because of how millennials are now using the mobile and social web.

4 Social Media Tools That Can Help Your Sales Team Close Deals

Shane Paul Neil | Posted 07.24.2015 | Business
Shane Paul Neil

It isn't enough to merely post status updates to various social media sites. Businesses have to find a way to convert social media followers into paying customers in order to make the effort worth it.

Why the obsession with social media needs to stop

Lyndon Wood | Posted 07.23.2015 | Business
Lyndon Wood

Let's get to the point then: social media has become so saturated that it is on the brink of implosion. A bit extreme, you may think? But let's consider it -- it is hardly an even playing field for small businesses, entrepreneurs and start-ups.

Social Business, Marketing and Media Perspective Needed

Jeremy Harris Lipschultz | Posted 07.22.2015 | Business
Jeremy Harris Lipschultz

One of the largest business challenges with social media is to cut through the noise, step back and make sense of the big data. This requires a view from above.

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.

Instagram How-To Guide

Irina Jordan | Posted 07.13.2015 | Business
Irina Jordan

The highly visual nature of the app makes it a perfect tool to promote your company products and services. You can use it to showcase unique features of your offerings and to build trust with your audience.

Social Media Strategy 101: Know Your Brand, Know Your Audience

Ariel Kramer | Posted 07.10.2015 | Business
Ariel Kramer

If your company has yet to be active on social media it's about time to get out from under your rock and make some changes. The number of platforms offered today to help increase your company's visibility and sales has dramatically increased.

5 Basics for Building an Online Business That Actually Makes Money

Kimanzi Constable | Posted 07.08.2015 | Business
Kimanzi Constable

Here are five simple steps to making money from a dream or an idea you have and enjoy. You don't need the gurus to start or grow a business that will free you to make money on your terms.

The Exact Recipe for Online Success (and Why You Shouldn't Listen to All the Internet Marketers)

Naomi Liddell | Posted 07.07.2015 | Business
Naomi Liddell

You're setting up an online presence for your business. After a few Google Searches and Facebook Group stalks the internet noise is giving you the recipe for success.

Marketing American Dream Aspirations Over Celebrity Selfies

Andre Bourque | Posted 07.07.2015 | Business
Andre Bourque

In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags.

The Story of Localized Marketing - Part I

Max Gladwell | Posted 06.30.2015 | Technology
Max Gladwell

All brands need to prepare for the localization of marketing...or get left behind.

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

Does Twitter Need to Innovate? Social Media Expert Scott Levy Weighs in

Andrew Benkovic | Posted 06.26.2015 | Business
Andrew Benkovic

Recently Twitter saw another shake-up as its current CEO Dick Costolo stepped down from his position after 5 years. This will officially be effective on July 1st. Twitter co-founder Jack Dorsey will serve on an interim basis until the Board of Directors can find a replacement.