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Social Media Marketing

Three Tips to Improve Your E-Commerce Content Marketing Strategy

Amit Bhaiya | Posted 02.26.2015 | Business
Amit Bhaiya

Regardless if you are selling a product or service, having a proper content marketing strategy plan in place is a necessity to succeed in the world of e-Commerce.

Because That's Where The Money Is: Cyberrobbery, Backward Banks (and Palette Does Not Rhyme With Ballet)

Marie Woolf | Posted 02.23.2015 | Business
Marie Woolf

Here, finally, is the great black-ice pileup between so-called "IT" and "marketing." And banks suck it up to avoid revealing their vulnerability and lack of internal controls to regulatory watchdogs, customers -- and thieves.

How Bitly and Facebook Cleaned Up Web Traffic

Jehiah Czebotar | Posted 02.19.2015 | Technology
Jehiah Czebotar

Because there is no information identifying Facebook beyond the referrer for web requests, we can measure the rate of unknown referrers on traffic through uniquely tagged Bitlinks that are explicitly shared only on Facebook.

From Static to Mobilized

Jonathan Hall | Posted 02.18.2015 | Business
Jonathan Hall

Just like electricity, mobile technology is a constant in people's lives, moving beyond first screen to omni-screen. It's something we just can't do without.

Social CRM: The Game Changer for Companies That Want to Engage With Their Customers

Amit Bhaiya | Posted 02.18.2015 | Business
Amit Bhaiya

Your company may use social media but if the usage is neither strategic nor integrated, you may not really be hearing what your customers want. Therefore, you run the risk of failing to fulfill their value expectations.

An Interview With Yik Yak Co-Founders Brooks Buffington and Tyler Droll

Brad Hines | Posted 02.19.2015 | Business
Brad Hines

Atlanta based, local-anonymous social app Yik Yak has been growing rapidly, but with controversy, including a Change.org petition of over 70,000 signatures demanding to shut the app down. The company addressed concerns of bullying, with changes to their user experience in February. I spoke with co-founders Brooks Buffington and Tyler Droll prior to then.

How User Generated Content Marketing Is Helping America Discover New, Creative Talent

Andre Bourque | Posted 02.18.2015 | Business
Andre Bourque

User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

How to Convince Your Boss of the Value (R.O.I.) of Social Media

Michael Price | Posted 02.17.2015 | Business
Michael Price

Pull up a list of your competitors' social media accounts and show your boss how large their social followings are compared to yours, and show them examples of how they are engaging with their fans and followers.

Marketing Problems? Identify the Grey Areas for Solutions

Kim Harris | Posted 02.13.2015 | Business
Kim Harris

There are opportunities found in every mishap, especially when it cost you big bucks. Get creative by trying to solve your problem without expending a lot of cash. In the beginning, I spent thousands, upon thousands of dollars doing it the wrong way.

From Uniform & Impersonal to Personalized and Targeted

Jonathan Hall | Posted 02.10.2015 | Business
Jonathan Hall

Sports consumption is inherently personal, and ESPN has leveraged this to provide greater relevance for their user and a greater audience for their own content.

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 02.10.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

Six Reasons Every Entrepreneur Needs to Podcast

John Bowen | Posted 02.10.2015 | Small Business
John Bowen

Ultimately, it's a can't-lose proposition: You need to gain the attention of your market, and podcasting helps you generate a buzz like no other technology out there. So go get what's yours by attracting a steady stream of prequalified clients and customers to your doorstep.

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 02.10.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

5 Reasons Website Traffic Is the Lifeblood of Small Business

Ian Mills | Posted 02.09.2015 | Small Business
Ian Mills

Successful online marketing strategies are centred on one simple proposition - to acquire qualified traffic and then convert this into sales. Therefore, it's important that once traffic is acquired that it also converts.

Why Pinterest Ads Are Going to Be Great

Giuseppe Crosti | Posted 02.06.2015 | Technology
Giuseppe Crosti

Pinterest has already proven successful in driving sales for online retailers, particularly for women. The mostly (80%) female social network has a really smooth flow to a point of sale, which makes it uniquely valuable to marketers.

The Power of SlideShare for Generating Attention for Your Business

David Meerman Scott | Posted 01.08.2015 | Business
David Meerman Scott

SlideShare has quickly become a valuable sharing platform that can be more powerful than YouTube or a blog if used well. Most companies don't know abo...

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

Are Your Customers Lying to You? How Can You REALLY Tell What They're Thinking?

Ted Rubin | Posted 02.03.2015 | Business
Ted Rubin

Visual is powerful and how consumers relate to, share, and think about what they have seen can open a whole new world to marketers... but it 's scary and hard to control. Are you ready?

20 Reasons Why I Don't Like Your Instagram Post

Brian Hanley | Posted 02.03.2015 | Comedy
Brian Hanley

14. I don't like it because we slept together a few weeks back. Better to lay low for now. 15. I don't like it because I liked your last 3 posts and now I've got to play hard to get.

How Social SMBs Can Land a Super Bowl Two-Point Conversion

Andre Bourque | Posted 01.31.2015 | Small Business
Andre Bourque

According to the State of Small Business Report, 57 percent of small businesses anticipate revenue growth in 2015 and the Super Bowl may be the first big opportunity for that growth. There are many ways local, small businesses and those around the nation can benefit from the big game.

Marshawn Lynch Is Really Just 'About That Branding, Boss.'

Eric Fischgrund | Posted 01.30.2015 | Business
Eric Fischgrund

The outpouring support for Marshawn Lynch over the last few weeks stands in stark contrast to the way he was viewed earlier in his career as a Buffalo Bill. Then, and even following his trade to the Seattle Seahawks, Lynch was considered something of a pariah, unable to keep it together on and off the field.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

5 Things Any Business Must Know Before Advertising On Facebook

Tim Burd | Posted 01.27.2015 | Small Business
Tim Burd

If you want to save yourself some time, money and frustration, here are the five things anybody must know before advertising on Facebook

Content Marketing Killers Are Everywhere

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.