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Social Media Marketing

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 12.21.2014 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

4 Necessary Ingredients to Build Your Brand in 2015

Don Dodds | Posted 12.19.2014 | Small Business
Don Dodds

Your brand is your promise to the consumer as it relates to your product, and it allows for interaction between your company and the customer. Logo design, color, shape, words, complexity, and simplicity all play a part in creating your brand.

This Is What Happened When I Put Tinder Aside to Pursue the Girl of My Dreams

Brian Hanley | Posted 12.15.2014 | Technology
Brian Hanley

As Max Frisch said: "Technology [is] the knack of so arranging the world that we don't have to experience it."

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 12.13.2014 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

6 Expert Marketing Tips for Startups

Shayla R. Price | Posted 12.12.2014 | Business
Shayla R. Price

Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

The 1,000 Year History of Social Media Marketing

Peter Friedman | Posted 12.05.2014 | Business
Peter Friedman

Social marketing has been primary and effective for thousands of years, well before technology offered the level of precision and reach that marketers enjoy today.

How to Know Which Social Channels Are Right for Your Business

Brian Honigman | Posted 12.05.2014 | Business
Brian Honigman

One of the more common problems businesses have with social media is not knowing what channels they should be active on and why.

6 Signs You're A Born Marketer

Mo Seetubtim | Posted 12.05.2014 | Business
Mo Seetubtim

Some of us wake up everyday to do something that we love -- something that we feel like we were born to do.

Get Back to Business: 5 Pro Tools to Make Measurable Marketing Easy

Lena L. West | Posted 12.03.2014 | Business
Lena L. West

Women entrepreneurs are superheroes. We have to keep a lot of balls in the air all the time--juggling work, family, and home. Time is at a premium. ...

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

The Characters You Follow On Twitter

Sajeel Qureshi | Posted 11.26.2014 | Small Business
Sajeel Qureshi

Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.

The Secret Lives of LinkedIn Users

Brian Hanley | Posted 11.25.2014 | Comedy
Brian Hanley

I have over 1,250 LinkedIn connections. Most people would consider me an active LinkedIn user. Still, I don't have the faintest idea what I'm doing on LinkedIn. In search of answers, I surveyed hundreds of fellow users.

#GivingTuesday: A Guide for Nonprofits

Hilary A. Doe | Posted 11.25.2014 | Impact
Hilary A. Doe

It's coming up. Every Dec. 2nd, families, students, businesses, and organizations around the world come together for Giving Tuesday, a day dedicated to giving back.

Key Marketing Lessons From Top 25 Restaurant Brands

Ekaterina Walter | Posted 11.25.2014 | Technology
Ekaterina Walter

Nearly 9 out of 10 restaurants are embracing social conversation across multiple communities and platforms. Industry's marketing teams are some of the most creative in terms of both social content and real-time engagement.

Navigating the Changing Marketing Landscape

Jonathan Hall | Posted 11.21.2014 | Business
Jonathan Hall

There are seven paradigm shifts; each has a clear implication for how brands need to change, and examples of brands that are getting it right.

3 Things Marketers Need to Know About the Upcoming Changes to Facebook's News Feed

Tania Yuki | Posted 11.20.2014 | Business
Tania Yuki

Without valuable, relevant and entertaining content to compliment the core "friend and family" experience on the platform, Facebook loses much of its value to the consumer and runs the risk of harming the user experience.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

5 Tips for Launching Holiday Social Media Campaigns

Lisa Parkin | Posted 11.14.2014 | Business
Lisa Parkin

During the holidays, brands try to get consumers' attention more than ever. As one of the biggest shopping times of the year, sending out the right message to the right people is key. These tips will help businesses make the most of marketing during the upcoming holiday season.

How to Connect With Your Audience and Make an Impact

Andre Bourque | Posted 11.13.2014 | Business
Andre Bourque

Every brand must continue growing its user base, and sometimes it may seem an extremely daunting task. However, one proven approach includes instrumen...

Outsourcing Warren Buffet's First Job to Social Media

Shastri Purushotma | Posted 11.12.2014 | Technology
Shastri Purushotma

This transformation in the distribution of content is still at a relatively early stage, as the tools for corporations are only now coming into place. But it's obvious this wave will be massive and rapid.

7 Ways to Get Better Results From Your Online Business

Kimanzi Constable | Posted 11.12.2014 | Business
Kimanzi Constable

In case you haven't noticed, there are a ton of people online talking about the same things. Building an online business isn't easy, and there are some hard realities you need to realize.

Is It Worth a Drive? Four Questions to Ask When Deciding on a New Message Vehicle

Heather Piedmont | Posted 11.12.2014 | Business
Heather Piedmont

The moral of this story can be summed up in a very well-known sales phrase: Buyer Beware. While it is new and possibly a good communication vehicle for business success..make sure it will create the success you desire and not just become another item on the Marketing To-Do List.

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...