The emergence of social media as an effective branding and sales tool is a relatively new one in comparison to mainstays in traditional advertising such as print ads and billboards. Here are a few valuable steps that will make diving into digital more fluent.
Raise your hand if you have ever purchased the wrong gift. The $60 billion annually spent in the United States on unwanted presents is a frustrating problem that can be solved, Fligoo CEO and startup co-founder Lucas Olmedo says.
In today's "big data" world, businesses are increasingly basing corporate and marketing decisions on the information obtained through social and behavioral data. However, should this data be outdated, inauthentic or fraudulent, serious and detrimental results can occur.
Do you remember your first day of school, your heart pounding and palms sweating in the hope of making a new friend? Starting a business is like going back to school all over again, and it's time to make some friends.
Content that receives a lot of social interaction will obviously expand its reach to a greater, relevant audience on the web. As a result of reaching more users, this content is also more likely to attract links that will help the content rank in search engines like Google.
Why does it matter if a bunch of your fans are fake? Because they don't interact with your Page, and that interaction is one way that Facebook's notorious newsfeed algorithm determines who sees your post.
And while Super Bowl commercials have certainly changed a great deal over the past 30 years -- higher-definition footage, greater costs, more puppies, less clothing -- there's still a lot of things that haven't changed.
It started back during training camp. While coaches developed game plans and established depth charts, the digital teams for these three front-runners huddled to craft their strategy for an optimistic season.