iOS app Android app

Social Media Marketing

How Social SMBs Can Land a Super Bowl Two-Point Conversion

Andre Bourque | Posted 01.31.2015 | Small Business
Andre Bourque

According to the State of Small Business Report, 57 percent of small businesses anticipate revenue growth in 2015 and the Super Bowl may be the first big opportunity for that growth. There are many ways local, small businesses and those around the nation can benefit from the big game.

Marshawn Lynch Is Really Just 'About That Branding, Boss.'

Eric Fischgrund | Posted 01.30.2015 | Business
Eric Fischgrund

The outpouring support for Marshawn Lynch over the last few weeks stands in stark contrast to the way he was viewed earlier in his career as a Buffalo Bill. Then, and even following his trade to the Seattle Seahawks, Lynch was considered something of a pariah, unable to keep it together on and off the field.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

5 Things Any Business Must Know Before Advertising On Facebook

Tim Burd | Posted 01.27.2015 | Small Business
Tim Burd

If you want to save yourself some time, money and frustration, here are the five things anybody must know before advertising on Facebook

Content Marketing Killers Are Everywhere

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

10 Funny Jobs You Need to Fill

Sajeel Qureshi | Posted 01.22.2015 | Business
Sajeel Qureshi

Jobs. We all need them. Are you interested in creating jobs? I am too! Not in the traditional way, but in the literal one. Below are some jobs we need to create to make the world a better place at home and in the office.

Here's a Tactic Every Business Is Missing in Social Media

Michael Price | Posted 01.22.2015 | Business
Michael Price

The Internet and subsequently social media was born out of a desire for humans to connect and collaborate with one another, whether it's adding content to someone's website or creating YouTube videos together.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

5 Facts About Social Media Usage Today

Kyle McCarthy | Posted 01.27.2015 | Technology
Kyle McCarthy

What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To)

Ryan J. Davis | Posted 01.21.2015 | Business
Ryan J. Davis

Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.

Here's How Social Media Marketing Will Change in 2015

Michael Price | Posted 01.21.2015 | Business
Michael Price

Eight years ago I began my career as a social media marketer. To give this time frame some context, the year was 2007

8 Ways to Build Trust on Social Media

Jayson DeMers | Posted 01.21.2015 | Business
Jayson DeMers

There are dozens of factors that contribute to the size, loyalty, and engagement rates of your audience on social media, and whether you're interested in building an audience for a personal brand or a corporate one, improving those metrics is often your key to success.

The Key to Infographic Marketing: The Picture Superiority Effect

Randy Krum | Posted 01.21.2015 | Business
Randy Krum

Remember to "Make It Visual" if you want your audience to remember the information about your company's products or services. You don't have to be a professional designer either.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 01.16.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

5 Reasons Why Your Business Should be Blogging

Jamie Walker | Posted 01.16.2015 | Small Business
 Jamie Walker

The blogosphere has really revolutionized the way we interact online, particularly by allowing us to connect by sharing, liking and commenting through social media. Some bloggers utilize their platform as a kind of personal diary or narrative, while others use it to create posts that enhance or supplement their business.

The Top 100 Most Social CIOs on Twitter 2015 [SLIDE DECK]

Vala Afshar | Posted 01.16.2015 | Technology
Vala Afshar

  TOP 100 MOST SOCIAL CIOs on TWITTER 2015 - SLIDESHARE 100 Most Social CIOs on Twitter 2015 from Vala Afshar The 2015 State of the...

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 01.16.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

Social Media and PR Event Digital Marketing Success

Jeremy Harris Lipschultz | Posted 01.13.2015 | Business
Jeremy Harris Lipschultz

Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion.

Social Media Marketing in 2015: The Year of Quality Over Quantity

Giuseppe Crosti | Posted 01.13.2015 | Business
Giuseppe Crosti

Social media is now solidly at the center of the communications industry. A diverse and vast landscape of social networks, each with its nuances and demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline.

3 Ways to Win with Digital in 2015

Kandice Ferrell | Posted 01.12.2015 | Technology
Kandice Ferrell

Online communication and marketing tactics are staples of modern business. With the onset of a new year, it is always exciting to look ahead at new trends that will enhance our digital return on investment. Use this easy checklist to ensure you win in 2015.

12 Twitter Tips to Help Increase Your Conversion Rates [Infographic]

Jonathan Long | Posted 01.12.2015 | Small Business
Jonathan Long

The majority of business owners understand that Twitter is a viable source of revenue -- and not just a social platform for branding. It is possible to attract and engage with prospects via Twitter that can turn into leads, sales and ultimately revenue for your business.

How to Make Your Website More Social Media Friendly

Lisa Parkin | Posted 01.12.2015 | Business
Lisa Parkin

Social media is often overlooked as an SEO tool. Not only does it increase interest and discovery about a business, social media links can also increase a website's rank in search. When a user comes to your site, it's important that any piece of content is one click away from being shared on social media.

Five Social Media Predictions for 2015

Tania Yuki | Posted 01.11.2015 | Business
Tania Yuki

The successful convergence of context, content and targeting involves moving away from traditional segmentation, that forces people into static buckets, and towards technology that gets to know people better. This will seriously impact how marketers think about their customers and audiences.

3 Ways to Use IFTTT to Automate Twitter Growth

Giuseppe Crosti | Posted 01.07.2015 | Technology
Giuseppe Crosti

IFTT is integrated with Google Drive, which means you can populate a drive spreadsheet with Tweets that contain certain key words. We have used it to determine how people were talking about specific products and subjects.