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Social Media Marketing

How Brands Can Utilize Periscope in Direct Marketing Efforts

Jonathan Long | Posted 04.01.2015 | Technology
Jonathan Long

When it was confirmed that Twitter acquired Periscope, the live-streaming video app, it was only a matter of time before the what's, how's and why's would begin to be answered and start to make sense.

Cultivating Brand Romance in Today's Always-on, Distracted World

Lee Traupel | Posted 04.01.2015 | Small Business
Lee Traupel

All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.

10 Ways To Grow Your Business Using Social Media

Andre Kay | Posted 03.31.2015 | Small Business
Andre Kay

It's better to master 3 channels, than being inconsistent on 6 channels.

Curaytor #WaterCooler Tips on How to Become a Better Agent

Irina Jordan | Posted 03.31.2015 | Small Business
Irina Jordan

Chris Smith and Jimmy Mackin, the co-hosts of the Curaytor Water Cooler show, give such great advice that you can become a better and more effective agent by listening to the show. Check out the top takeaways from the first three shows of 2015, featuring guests Cliff Stevenson, Russell Rhodes and Neil Patel.

Give 3 Reasons Why Your Business Is On Social Media

Michele Lawson | Posted 03.27.2015 | Business
Michele Lawson

Social media is a stepping stone in the sales funnel cycle. Your business has zero control over any of the social media platforms. You are at their mercy (and the mercy of the ever present algorithm) and there is not much you can do about that.

6 Tips to Increase Social Media Shares

Jonathan Long | Posted 03.26.2015 | Small Business
Jonathan Long

You would love if your blog content received more social shares, right? When your content is shared on social media it introduces a new audience to your brand. Social shares are essentially free exposure and advertising for your business -- use these six tips to help increase the number of social shares your blog content receives.

Content Creation Vs. Content Sharing

Josh Gershonowicz | Posted 03.26.2015 | Business
Josh Gershonowicz

There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it.

7 Social Media Mistakes Every Company Needs to Avoid

Matthew Collis | Posted 03.25.2015 | Business
Matthew Collis

Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide.

Dominated By Advertising: #Mydunkin Story

Joseph Sutton | Posted 03.24.2015 | Business
Joseph Sutton

If advertising of yore tried to prey on insecurities and the psychology of the public, today they're scouring the glut of what we're discussing each day for keywords that might as well be invitations to solicitation.

Ten 'Less is More' Brand Growth Drivers for Today's Tech-Drenched Landsape

Lee Traupel | Posted 03.22.2015 | Business
Lee Traupel

Technology is baked into every aspect of marketing -- 67 percent of marketing departments plan to increase their spending on tech related marketing: platforms, processes and measurement.

Should You Invest in Alternative Social Media Networks

Brett Relander | Posted 03.19.2015 | Business
Brett Relander

While there are certainly advantages associated with limiting your social media marketing to those sites where you know your audience tends to spend time, you should also consider that you could be missing potential business if you are not willing to consider alternative social media networks.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

Social Media Lessons Learned from Meerkat

Jeremy Harris Lipschultz | Posted 03.18.2015 | Business
Jeremy Harris Lipschultz

Thought leaders, Internet celebrities, and media companies are falling over each other to race to Meerkat and rank on its enticing leader board.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Internet Sensations Explain How to Go Viral

Sajeel Qureshi | Posted 03.18.2015 | Small Business
Sajeel Qureshi

Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

The Case For Connection

Tamara Romeo | Posted 03.17.2015 | Small Business
Tamara Romeo

Social media, in all of it's various forms, provides ways to build relationships with people in your extended network. For those of us who have businesses of our own, it's also a way to build your brand, communicate your purpose, showcase your unique differences, and sometimes, Lord forbid, even have a little fun.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 03.12.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

10 Effective Business Tools for Entrepreneurs

Alex Ivanovs | Posted 03.11.2015 | Small Business
Alex Ivanovs

I'm always intrigued to learn about new, accessible tools and applications that can help me to drive more sales, accelerate my business growth, or simply help me with gathering insights and new ways of doing things.

Digital, Social Media Marketing and PR Instagram 'Wait and See'

Jeremy Harris Lipschultz | Posted 03.05.2015 | Business
Jeremy Harris Lipschultz

For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 03.11.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

The Social Media Question That Small Business Owners Should Be Asking

Court Cunningham | Posted 03.04.2015 | Small Business
Court Cunningham

Don't feel like you have to create a voice to impress your customers. Treat social media as an extension of your business, and interact with your online followers the same way you talk to clients in-person.

Get More People to Share Your Content on Social Media With These Top 6 Tips

Matthew Collis | Posted 02.27.2015 | Business
Matthew Collis

Who doesn't want their content to go viral and get thousands of social media shares? I'm sure you've seen or even created great content that didn't get much attention on social media.

Three Tips to Improve Your E-Commerce Content Marketing Strategy

Amit Bhaiya | Posted 02.26.2015 | Business
Amit Bhaiya

Regardless if you are selling a product or service, having a proper content marketing strategy plan in place is a necessity to succeed in the world of e-Commerce.

Because That's Where The Money Is: Cyberrobbery, Backward Banks (and Palette Does Not Rhyme With Ballet)

Marie Woolf | Posted 02.23.2015 | Business
Marie Woolf

Here, finally, is the great black-ice pileup between so-called "IT" and "marketing." And banks suck it up to avoid revealing their vulnerability and lack of internal controls to regulatory watchdogs, customers -- and thieves.