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Social Media Marketing

Facebook Lead Ads: The Good, The Bad, The Ugly...& The Beautiful?

Eric 'E-Rock' Christopher | Posted 12.02.2016 | Business
Eric 'E-Rock' Christopher

On June 25th 2015, Facebook made a fairly small, yet significant announcement that it was testing a new method of advertising on Facebook with a small...

Moustaches, Ice Buckets and Giving on Tuesday: Cause Marketing Gets Real

Greg Portell | Posted 12.01.2016 | Business
Greg Portell

Classic marketers tend to grow up in consumer products companies. Others cut their teeth in media and entertainment. Lately, tech marketing is an incr...

How to Get Maximum Results From Your Client Base

Shawn Porat | Posted 11.20.2016 | Business
Shawn Porat

If you want to get the most from your clients, you have to stay in touch with them regularly. You have to find effective ways to engage them and keep them interested in your latest activities. This includes letting them know about your latest products and offers.

6 Critical Ways Social Media Influencers Can Expand Your Brand

John Rampton | Posted 11.20.2016 | Business
John Rampton

Take advantage of influencer visibility by collaborating with influencers. Influencer relationships can work in many different ways, each more effective than the last. Here are the best ways you can collaborate with influencers to give your brand the boost it needs.

The Value of Listening to Your Audience

Matthew Tyson | Posted 11.20.2016 | Business
Matthew Tyson

That right there is my number one business and marketing hero, a man who has made millions, built a massively successful media company, and has even been on TELEVISION (omg), and he's reaching out to me to say thanks. On Facebook.

4 Key Social Media Marketing Trends To Lead The Game in 2016

Elena Prokopets | Posted 11.18.2016 | Business
Elena Prokopets

The same laws of attraction have never governed the social media marketing scene for too long.

The Game Changer: Social Media and the 2016 Presidential Election

R. Kay Green | Posted 11.16.2016 | Politics
R. Kay Green

As the presidential election draws nears, its is evident that social media has become the game changer. Using the influence of social media has and will continue to improve each presidential candidates' chances of winning the election.

The Honest Truth about Maintaining Your Film's Momentum: Lessons from The (Dis)Honesty Project

New York Women in Film & Television | Posted 11.12.2016 | Entertainment
New York Women in Film & Television

Making documentaries is a difficult labor of love, and once the hard work is complete and your film is finished and released, a new set of challenges arises. How do you keep your audience engaged and continue to reach new markets after your film becomes available online?

7 Ways Your Social Media Metrics Are Deceiving You

Jayson DeMers | Posted 11.12.2016 | Business
Jayson DeMers

Social media marketing works well on its own, but also serves as a perfect complement to both SEO and content marketing initiatives. When working in harmony, content, social, and SEO can form a powerful traffic- and lead-generating trio.

Why Traditional Marketing Trumps SMM

Kimberly E. Stone | Posted 11.10.2016 | Business
Kimberly E. Stone

Some say it lies in the promotional sector with PR and advertising; others would argue that because you relinquish a portion of the conversation to the consumer, it's in a fifth category all its own: people.

This One Tip Should Make You Rethink Your Social Media Strategy

Katyan Roach | Posted 11.05.2016 | Business
Katyan Roach

There are so many messages floating around on how to get the best out of your social media marketing. Messages that sing the praises of fan engagement, social media platforms, tools, trick and tips. However, many Entrepreneurs are finding that for as much effort and these days money; that they pour into their social media campaigns, there still seems to be something missing.

The Chief Social Officer (CSO)

JD Gershbein | Posted 11.01.2016 | Business
JD Gershbein

As social media continues to reshape business models and drive the strategic planning process, new roles within companies are being defined. Corporations that were once reluctant to implement a social media policy now acknowledge its importance.

3 Effective Tips for Marketing to Millennials

Elena Prokopets | Posted 10.30.2016 | Business
Elena Prokopets

Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke a...

Does Your Marketing Strategy Enable Customers to Have an Experience?

Sarah Deane | Posted 10.27.2016 | Business
Sarah Deane

If you haven't been in hibernation over the last few years, you ought to be well aware of the incredible changes the world has undergone. How we work, operate, live and even think has been transformed by the power of a constantly connected mobile and "social" world.

Here Are the 5 Most Important Ingredients for Growth

Elliot Begoun | Posted 10.27.2016 | Business
Elliot Begoun

You can have an amazing product, be a true innovator and could even have uncovered a way to satisfy an unmet demand and still not grow.

What Does the Future of Facebook Marketing Look Like?

Jayson DeMers | Posted 10.21.2016 | Business
Jayson DeMers

Facebook has treated marketers well for the past decade or so, and it certainly seems like it's here to stay.

The Business of Social Influence

JD Gershbein | Posted 10.21.2016 | Business
JD Gershbein

Moving information within online communities is at the heart of marketing today. As networks expand, and more content is shared, new engagement patterns have emerged.

5-Step Plan to Get Your Business Ready for the Online Holiday Season

Jonathan Long | Posted 10.21.2016 | Business
Jonathan Long

The holiday season provides a massive opportunity to increase sales and revenue for your business online, but it takes planning and execution -- your revenue isn't going to just magically increase.

The Worst Marketing Advice You'll Ever Get

Bhavani Esapathi | Posted 10.20.2016 | Business
Bhavani Esapathi

Everyone is talking about the right thing to do in social media marketing, yet there are so many cringeworthy things that I find both brands as individuals and organizations doing so if you want to be good at marketing then STOP doing these following things.

Speed of Conversation

Jim Joseph | Posted 10.20.2016 | Business
Jim Joseph

If I remember correctly from high school science class, there is nothing faster than the speed of light. Back in the day, technology had finally broken the sound barrier, so we were able to move faster than the speed of sound. But nothing moved faster than the speed of light.

7 Top Tips for When You Start Using the New Periscope App Plus My Favorite Broadcaster of the Week!

Sky Mandala Marcano | Posted 10.20.2016 | Technology
Sky Mandala Marcano

My number one tip for you is, if you really want to start broadcasting on Periscope but feel nervous, start today!

6 Ways to Engage More Authentically on Social Media

Communications Week | Posted 10.19.2016 | Business
Communications Week

As with any relationship, it takes time to build trust. Develop a long-term strategy for your social media efforts to ensure success. This is a marathon not a sprint so remain consistent, engaged and interactive with your audiences.

7 Social Media Mistakes You Don't Know You're Making

Syed Balkhi | Posted 10.13.2016 | Business
Syed Balkhi

Social media is an amazing avenue for promoting your business, for building your network, and for learning... but it's also easy to make mistakes that cost you time, money, and customers.

5 Email Marketing Tips for Beginners | Posted 10.08.2016 | Business

Nowadays, we all know that establishing an online presence is vital when it comes to maintaining a successful business. Whether you opt to develop your brand on your website or social media, one aspect of marketing that you may not be using is email marketing.

7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2016 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.