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Social Media Marketing

Spying on Your Competition is a Great Way to Be Successful

Penny C. Sansevieri | Posted 01.25.2014 | Small Business
Penny C. Sansevieri

There's an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to not be awa...

Why You Should STFU About Content Marketing

Amil Husain | Posted 01.23.2014 | Business
Amil Husain

Content marketing is the development and distribution of relevant and valuable content to attract, acquire and engage consumers. Simply put, content marketing is creating content your audience actually want to consume as opposed to just blasting them with advertising over and over again.

How Companies Can Implement and Benefit from a Social Media Governance Policy

Chad Pollitt | Posted 01.23.2014 | Business
Chad Pollitt

Many managers breathe a small sigh of defeat when they walk past an employee's desk and see a social networking website on the screen. However, others have turned employee social media engagement at work into a powerful brand advocacy channel.

How to Create a Winning Experiential Marketing Campaign

Michael Anthony Fernandez | Posted 01.23.2014 | Business
Michael Anthony Fernandez

Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.

Kelley Sanabria: 5 Quick And Easy Tips For Unplugging

Kelley Sanabria | Posted 01.23.2014 | Business
Kelley Sanabria

Hi, my name is Kelley, and I'm a social media addict. Have you ever felt this way? Unplugging wasn't easy at first, but these five tips helped me get there.

Social Strategy for Socially Savvy Female Entrepreneurs: A Modern Primer

Penina Rybak | Posted 01.23.2014 | Business
Penina Rybak

It used to be that when we heard the word social, it brought to mind etiquette. Table manners and related stuff our grandparents tried to instill in us. Ways of doing things for, and interacting with, other people, which Anne Landers wrote about.

140 Characters: Not Much There!

Frank Islam | Posted 01.23.2014 | Business
Frank Islam

Twitter's IPO offering on its first day opened at $26 a share and after a trading frenzy closed at $44.90 a share - 73 percent above the IPO price for an initial valuation of $31.7 billion. The stock closed at $41.65 - down about 5%.

4 Big Mistakes Small Business Owners Make On Social Media

Posted 11.25.2013 | Business

Sometimes social media can feel like total quicksand. You open up your Twitter or Facebook feed, and before you even get a chance to start reading, yo...

Can Twitter Curb Growing Black Market for Fake Followers After IPO?

Grant Stern | Posted 01.23.2014 | Business
Grant Stern

There's a dark secret amongst social media pros, and you're not going to like this. The purchase and use of fake followers by small to mid-sized social media agencies is rising as a "black hat" tactic on Twitter.

Click Me! 3 Ways to Make Social Media Content Irresistible

Lisa Parkin | Posted 01.23.2014 | Business
Lisa Parkin

Make it so irresistible that your business doesn't have to ask again and again for likes and shares. Make it so that the fanbase doesn't need prompting; that based on what is being said, they're already hooked.

How Many People Actually 'Like' the 2014 Candidates?

Madison Bondi | Posted 11.06.2013 | Chicago
Madison Bondi

What do I see when I look at the candidates' social media pages? Here's my breakdown of Facebook.

Use the Theory of Everyone to Build Your Twitter Followership

Chris Abraham | Posted 01.23.2014 | Small Business
Chris Abraham

While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.

7 Strategies Local Businesses Can Use to Engage College Students

Libby Oellerich | Posted 01.23.2014 | Small Business
Libby Oellerich

If students can "physically" interact with your brand and understand your link to campus life, you've got their attention. Provide your social media contact first.

Do You Focus on the Most Popular and Ignore the Rest in Social Media?

Chris Abraham | Posted 11.05.2013 | DC
Chris Abraham

Engage in the thousands and even the millions, if possible, and allow your quaternary, quinary, senary, septenary, octonary, nonary, and denary markets define themselves.

Counting Your Facebook Fans? Here's Why This Small Biz Doesn't Bother

Jennifer Goforth Gregory | Posted 11.05.2013 | Small Business

Sarah Endline, founder of the New York City-based natural chocolate company, Sweetriot, was using social media to connect with her customers even befo...

Why Your Business Should Be Using Infographics

Jonathan Long | Posted 11.03.2013 | Business
Jonathan Long

The benefits of using a infographic content and design service are numerous and as a business owner you should really consider adding it to your content marketing strategy.

How to Hack Facebook Graph and Facebook Interests Lists for Content Marketing

John Haydon | Posted 01.23.2014 | Small Business
John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests list.

Celebrity Cruises: Bringing the Cuisine of the Seas Close to Home

Lin Humphrey | Posted 01.23.2014 | Business
Lin Humphrey

Most cruise line executives cite overcoming misperceptions of the cruise vacation as one of their key marketing challenges. One common myth they battle is that a cruise is the equivalent of a Las Vegas buffet. Over the last couple of years, one line set out to prove this image wrong in a big way.

Social Media Sells Stuff... If You Use Your Ears

Max Stossel | Posted 12.30.2013 | Business
Max Stossel

Be relevant, be personable, and don't just spam everyone with the same message. At its core, social media is about the long run, building relationships, and lifetime value, but keep an eye out for the easy sale along the way.

How Small Businesses Can Grow Engagement on Twitter

John Rampton | Posted 01.23.2014 | Business
John Rampton

When it comes to successful social media marketing, engagement with a few loyal users is more important than having thousands of followers that don't interact with your content.

3 Ways Indie Authors Can Use Social Media to Attract Readers

Lisa Parkin | Posted 01.23.2014 | Books
Lisa Parkin

Good news: according to Goodreads, the largest online book recommendation website, roughly 6 million books are discovered on the site per month. Now the bad news: The burden of discovery remains completely on self-published authors.

Welcome to the New Era of Viral Shock Marketing

Jonathan Long | Posted 10.25.2013 | Business
Jonathan Long

Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.

How Words Can Divide Us

Erin Donley | Posted 12.25.2013 | Business
Erin Donley

Have you noticed how we allow certain words to divide us as people? Some say this is a core issue that inhibits progress in business.

The Secret To Keeping Each And Every One Of Your Social Media Followers

Lisa Wirthman | Posted 10.30.2013 | Small Business

Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers yo...

7 Tips for Small Business Owners Looking to Jump Into Social Media

Brandon Suyeoka | Posted 12.22.2013 | Hawaii
Brandon Suyeoka

Like a marriage or any relationship that you want to work, social media marketing is most effective when you're committed to it. You either give it your all or don't bother turning the switch on. You'll do more harm than good if you go into it half-heartedly.