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Social Media Marketing

Is Twitter the Social Media Site for the Future?

Kim Garst | Posted 07.12.2014 | Business
Kim Garst

So here is a better question. Which ONE social media site would you be on if you could only be on ONE site? For me the answer is still Facebook, but I am pretty darned close to changing that vote to Twitter.

Eight Ways Non-Profit Organizations Can Maximize Their Facebook Page

Chris Barnes | Posted 07.08.2014 | Impact
Chris Barnes

Facebook is something that 128 million in the United States alone use daily, but surprisingly, many non-profit groups are not getting the most out of ...

5 Tips to Successful Content Marketing

Matthew Collis | Posted 07.08.2014 | Business
Matthew Collis

2. Know your audience

This Is How You're Doing Social Media Wrong... And How to Do It Right

Rachel Thompson | Posted 07.07.2014 | Books
Rachel Thompson

Social isn't "real life," but the humans who are typing things on their keyboards sure are. The same rules apply online as do to face-to-face communications: be polite (say please and thank you), don't be a bully, use your inside voice.

Real-Time Warren Buffett and Social Media Selfies

Jeremy Harris Lipschultz | Posted 07.07.2014 | Media
Jeremy Harris Lipschultz

If social media content and engagement are a "rabbit hole," then "social aptitude," or what Buffett likes to refer to as circle of competence, is about "not how large the area of it is, it's how well you've defined the perimeter."

Why Facebook Is Having A 'Goodfellas' Moment

Posted 05.05.2014 | Business

By Sam Slaughter, Contently This post first appeared in Adweek. So brands, it turns out, are not people after all — at least on Facebook. ...

Most Powerful Marketing Tool of the 21st Century

Alex Pirouz | Posted 06.29.2014 | Business
Alex Pirouz

Whether you are a newbie, have an account but not active or would like to further your education here are my top three tips in order to plan, connect and ultimately profit through LinkedIn.

How to Use Social Media to Help Social Causes

Russell Bishop | Posted 06.28.2014 | Impact
Russell Bishop

One of the biggest challenges not-for-profits face in gaining support is the simple fact that no one cares what they do until they know why it matters. It's pretty much a take off on the old cliché: No one cares what you know until they know how much you care.

Top 6 Tips for Taking Your Cause Mobile

Darian Rodriguez Heyman | Posted 06.24.2014 | Impact
Darian Rodriguez Heyman

Just as most nonprofits initially resisted getting on board with social media, they're also apprehensive to spend the time and resources to devise and implement a mobile strategy. But with over 28 percent of web traffic now coming from mobile devices, the truth is the mobile age isn't coming, it's here.

The Real Business of Reality TV and What Determines a New Show's Fate

Sandy Malone | Posted 06.23.2014 | TV
Sandy Malone

Are you a reality television junkie? Are you a closet Housewives fan? Or do you only watch the news, sports, and legitimate television dramas because you think reality TV is a post-Millennial fascination? Did you know that reality television actually originated on the radio, and that it's one of the longest-running genres in television? Seriously.

Instagram for Business: Engaging Content Ideas

Lisa Parkin | Posted 06.18.2014 | Business
Lisa Parkin

Take a look at H&M. About 50,000 of their 2 million fans double-tapped this photo that announced a new line of crop tops.

Develop an Acute Ability to Listen

Ted Rubin | Posted 06.15.2014 | Business
Ted Rubin

With all the sales training offered out there, the most often overlooked and simplest to execute is the 'art of listening.' Unfortunately, the typical sales person always has something more to say and a difficult time shutting up.

Driving Content, Context and Advocacy

Christel Quek | Posted 06.14.2014 | Business
Christel Quek

2013, you really were a year to remember. From the explosion of short form content and to wearable technology grabbing headlines, the numerous events that have happened just proved how change is the only constant in the industry we love.

7 Tips for Travel Businesses Looking to Harness Technology

Mark Chesnut | Posted 06.14.2014 | Business
Mark Chesnut

The world uses more mobile technology than ever before; there's no disputing that. The challenge for the travel industry, a segment that's especia...

Schools for Sustainability Wins Philly doGooder Awards

Alyssa Ramos-Reynoso | Posted 06.10.2014 | Impact
Alyssa Ramos-Reynoso

Philly DoGooder II launched its second annual awards ceremony on March 12th in Hamilton Hall at the University of the Arts in Philadelphia. Fittingly ...

So, You Want to Publish Your Book?

Carlota Zimmerman | Posted 06.10.2014 | Arts
Carlota Zimmerman

You wrote a book, and you want the world to read it. Thus, here's some ideas for how you can publish your own work, and start designing opportunities for yourself in the literary world.

The Future of Marketing -- and Next Generation Social Science: A Visit to the Center for Advanced Modeling

Christopher Meyer | Posted 06.09.2014 | Business
Christopher Meyer

2009: "SOCIAL FUSION" Five years ago, as part of Monitor Talent's annual gathering of thought leaders, we gathered a set of marketing and social medi...

Social Media Marketing World 2014 - 5 Trends You want to Jump on NOW!

Kim Garst | Posted 06.09.2014 | Business
Kim Garst

I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego. In addition to being a great place to learn from the very best, it was also a great place to get a glimpse at what the experts think are the next big things on the social media and digital marketing horizons.

Is Your Social Media Failing?

Scott MacFarland | Posted 06.08.2014 | Business
Scott MacFarland

Social media is moving at warp speed and most people who are charged with managing the content and distribution are not well equipped to handle the ever-changing social eco-system.

Turn Your Twitter Marketing Into a Money-making Machine

Brian Honigman | Posted 06.04.2014 | Business
Brian Honigman

Twitter is a powerful platform for a business trying to engage in one-on-one conversations with their audience, while also trying to monetize their so...

Turning Your Customers Into Your Marketers

Molly Reynolds | Posted 06.04.2014 | Business
Molly Reynolds

The invention of social media has not changed the fact that people like recommendations -- it has only enhanced it.

Is Your Voice Worth Elevating?

Russell Bishop | Posted 06.03.2014 | Healthy Living
Russell Bishop

In all the social media that you follow, how many messages do you see that are actually worth your time? For that matter, how much value is there in what you are posting? There are very different kinds of value that can be derived from all things social.

After Real Time Advertising

Amil Husain | Posted 06.02.2014 | Media
Amil Husain

Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?

Top 5 Social Media Tools Every Marketer Needs to Know About

Matthew Collis | Posted 05.28.2014 | Business
Matthew Collis

In this article, I'll outline five of my top social media tools to help you manage your social channels and practice effective social media marketing and community management.

Top Social Media Campaigns of 2014 So Far

Lisa Parkin | Posted 05.27.2014 | Business
Lisa Parkin

The first quarter of the year is at an end, and we've already been offended, shocked, impressed and overwhelmed by business's activity on social media.