Content marketing is the development and distribution of relevant and valuable content to attract, acquire and engage consumers. Simply put, content marketing is creating content your audience actually want to consume as opposed to just blasting them with advertising over and over again.
Many managers breathe a small sigh of defeat when they walk past an employee's desk and see a social networking website on the screen. However, others have turned employee social media engagement at work into a powerful brand advocacy channel.
Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.
It used to be that when we heard the word social, it brought to mind etiquette. Table manners and related stuff our grandparents tried to instill in us. Ways of doing things for, and interacting with, other people, which Anne Landers wrote about.
Twitter's IPO offering on its first day opened at $26 a share and after a trading frenzy closed at $44.90 a share - 73 percent above the IPO price for an initial valuation of $31.7 billion. The stock closed at $41.65 - down about 5%.
There's a dark secret amongst social media pros, and you're not going to like this. The purchase and use of fake followers by small to mid-sized social media agencies is rising as a "black hat" tactic on Twitter.
Make it so irresistible that your business doesn't have to ask again and again for likes and shares. Make it so that the fanbase doesn't need prompting; that based on what is being said, they're already hooked.
While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
Most cruise line executives cite overcoming misperceptions of the cruise vacation as one of their key marketing challenges. One common myth they battle is that a cruise is the equivalent of a Las Vegas buffet. Over the last couple of years, one line set out to prove this image wrong in a big way.
Be relevant, be personable, and don't just spam everyone with the same message. At its core, social media is about the long run, building relationships, and lifetime value, but keep an eye out for the easy sale along the way.
Good news: according to Goodreads, the largest online book recommendation website, roughly 6 million books are discovered on the site per month. Now the bad news: The burden of discovery remains completely on self-published authors.
Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.
Like a marriage or any relationship that you want to work, social media marketing is most effective when you're committed to it. You either give it your all or don't bother turning the switch on. You'll do more harm than good if you go into it half-heartedly.