Good news: according to Goodreads, the largest online book recommendation website, roughly 6 million books are discovered on the site per month. Now the bad news: The burden of discovery remains completely on self-published authors.
Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.
Like a marriage or any relationship that you want to work, social media marketing is most effective when you're committed to it. You either give it your all or don't bother turning the switch on. You'll do more harm than good if you go into it half-heartedly.
Today there is a new business currency. It can't be found at the local bank, or purchased for any price. The new commodity is trust. And while I speak of trust as a commodity it can't be bough or sold. It has to be earned.
Men (and women too) have complained for centuries that condom use interferes with the pleasure of sex, and the Gates challenge could surely generate some new condom designs. But there's no need to wait for pleasure-focused condom use.
Sponsored social media content sometimes looks like journalism while failing to disclose interests. In an era of search engine optimization (SEO) designed to drive website traffic, social media magnify a complex set of legal and ethical issues.
For LGBT folks, a local protest like mine and global protests like those against Barilla and Russian vodka brands are not petty affairs. We want our dollars to go to companies that do good by us. For the LGBT community, the "loyalty economy" will always trump the "'thank you' economy."
Blogs are a great way to get started, particularly if you are a non-fiction author as you already have your book to re-purpose content into a blog or to use your book as an idea generator for your blogs.
Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.
So while the small business owner is asking to have an account set up with every social network on the planet (and there are many), the very presence of having an account means exactly as much as the effort it took to get signed up with it in the first place. Nothing!