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Social Media Marketing

How Small Businesses Can Grow Engagement on Twitter

John Rampton | Posted 01.23.2014 | Business
John Rampton

When it comes to successful social media marketing, engagement with a few loyal users is more important than having thousands of followers that don't interact with your content.

3 Ways Indie Authors Can Use Social Media to Attract Readers

Lisa Parkin | Posted 01.23.2014 | Books
Lisa Parkin

Good news: according to Goodreads, the largest online book recommendation website, roughly 6 million books are discovered on the site per month. Now the bad news: The burden of discovery remains completely on self-published authors.

Welcome to the New Era of Viral Shock Marketing

Jonathan Long | Posted 10.25.2013 | Business
Jonathan Long

Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.

How Words Can Divide Us

Erin Donley | Posted 12.25.2013 | Business
Erin Donley

Have you noticed how we allow certain words to divide us as people? Some say this is a core issue that inhibits progress in business.

The Secret To Keeping Each And Every One Of Your Social Media Followers

Lisa Wirthman | Posted 10.30.2013 | Small Business

Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers yo...

7 Tips for Small Business Owners Looking to Jump Into Social Media

Brandon Suyeoka | Posted 12.22.2013 | Hawaii
Brandon Suyeoka

Like a marriage or any relationship that you want to work, social media marketing is most effective when you're committed to it. You either give it your all or don't bother turning the switch on. You'll do more harm than good if you go into it half-heartedly.

4 Digital Mediums That Convert Local Consumers Into Buyers

Jonathan Long | Posted 10.28.2013 | Business
Jonathan Long

If you are a local business owner then toss your traditional marketing out the window and focus on these four digital mediums. Your revenue and profits will thank you later.

Trust Is the New Business Currency

Matthew Ricketts | Posted 01.23.2014 | Small Business
Matthew Ricketts

Today there is a new business currency. It can't be found at the local bank, or purchased for any price. The new commodity is trust. And while I speak of trust as a commodity it can't be bough or sold. It has to be earned.

Book Review: The Science Of Marketing by Dan Zarrella

Jason King | Posted 01.23.2014 | Books
Jason King

The Science Of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella, Hoboken: John Wiley & Songs Inc., 201...

Brazil's Amazonian Potential to Tower Over the Social and Digital Media World

Wayne Trujillo | Posted 01.23.2014 | Denver
Wayne Trujillo

Brazil's sheer size and scope exceed the average American's perception and knowledge of its multitudinous topography and population. Images of tropic...

3 Reasons Why Jon Acuff's Start Experiment Was Awesome Online Community Building

Cat Knarr | Posted 10.15.2013 | Business
Cat Knarr

Conversation from the independent Start Experiment site, Something awesome happened when bestselling business author Jon Acuff bu...

What You Can Learn From These 7 Small Businesses That Are Killing It On Twitter

Posted 10.30.2013 | Small Business

If you're a small business owner, you've no doubt already spent some time stressing about what to say on Twitter... or whether to say anything at all....

Pleasure, Sex, and Condoms

Phil Harvey | Posted 01.23.2014 | World
Phil Harvey

Men (and women too) have complained for centuries that condom use interferes with the pleasure of sex, and the Gates challenge could surely generate some new condom designs. But there's no need to wait for pleasure-focused condom use.

Hurricane #Hashtag Engulfs AdLand

Bant Breen | Posted 12.07.2013 | Technology
Bant Breen

Well, Hurricane #Hashtag is upon us and from all the data that the media-orologists are crunching, it looks like #Hashtag could be with us until, at the very least, the Twitter IPO.

Social Media Sponsored Content Disclosure and SEO

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

Sponsored social media content sometimes looks like journalism while failing to disclose interests. In an era of search engine optimization (SEO) designed to drive website traffic, social media magnify a complex set of legal and ethical issues.

The Nightmare at the Branding Party

Merry Carole Powers | Posted 12.03.2013 | Business
Merry Carole Powers

You don't want to be the brand having that kind of conversation that sends people looking for the nearest exit or delete button or channel changer, do you?

The Loyalty Economy

Paul Gorrell, Ph.D. | Posted 01.23.2014 | Gay Voices
Paul Gorrell, Ph.D.

For LGBT folks, a local protest like mine and global protests like those against Barilla and Russian vodka brands are not petty affairs. We want our dollars to go to companies that do good by us. For the LGBT community, the "loyalty economy" will always trump the "'thank you' economy."

Social Media vs. Social Networking

Fauzia Burke | Posted 12.02.2013 | Books
Fauzia Burke

Blogs are a great way to get started, particularly if you are a non-fiction author as you already have your book to re-purpose content into a blog or to use your book as an idea generator for your blogs.

5 Ways Marketing Can Turbocharge Sales

Lisa Nirell | Posted 12.02.2013 | Business
Lisa Nirell

Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.

The Digital Marketing Playbook For Small Business

Daniel Newman | Posted 11.30.2013 | Small Business
Daniel Newman

Perhaps the most asked question of Small Businesses in the past three years is, "How do we measure return on social media, blogging and digital marketing"?

Today's Marketing Cookie: Your Photos Never Sounded So Good

Myles Bristowe | Posted 11.30.2013 | Business
Myles Bristowe

Today's Fortune: "You have musical talents. Make them known." Today's Marketing Cookie® is about photos that sing. There is an old saying, "a pi...

Building an Honest Business: Social Media and the Case for Radical Authenticity

Saeid Fard | Posted 11.26.2013 | Technology
Saeid Fard

What social media gives businesses is more direct and frequent access to customers than ever before.

Does Small Business Understand Social Media?

Daniel Newman | Posted 11.24.2013 | Small Business
Daniel Newman

So while the small business owner is asking to have an account set up with every social network on the planet (and there are many), the very presence of having an account means exactly as much as the effort it took to get signed up with it in the first place. Nothing!

Marketing to Millennials - Social Media Matters

Kim Garst | Posted 11.19.2013 | Business
Kim Garst

If you are a marketer, should you care? Only if you plan on staying in business.

How a Small Staff Can Get the Most Out of Social Media

Lisa Parkin | Posted 11.19.2013 | Business
Lisa Parkin

No matter the size of the company, there is a common gripe in social media teams across the U.S. and that is, "We don't have a large enough staff to accomplish everything we have (and want) to do."