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Social Media Marketing

New Rules for Crowdfunding: Respect Your Audience to Maximize Your Results

Ciara Pressler | Posted 08.27.2013 | Small Business
Ciara Pressler

As a marketer and consultant for new business and creative projects, I see every rule in the book being broken in crowdfunding campaigns. In some cases, these campaigns are even hurting the future of the project, from alienating your audience to scooping your press story.

How to Use Instagram for Business: Stop Talking and Listen

Lisa Parkin | Posted 08.25.2013 | Business
Lisa Parkin

Whether its branded or un-branded, create a conversation that adds to one Instagram users are already having (with or without you).

Vastly Scaling Up the Effectiveness of Nonprofits

Craig Newmark | Posted 08.24.2013 | Impact
Craig Newmark

How does a person of good will work with others, across the planet and across the years, to scale up to help out everyone? I've realized, in the past few days, that a solution could involve nonprofits which focus on vetting on-the-ground nonprofits.

How to Integrate Social Media With Your SEO Campaign

Jayson DeMers | Posted 08.23.2013 | Technology
Jayson DeMers

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.

Your Network Is Your Net Worth: Porter Gale's Instant Classic

2morrowknight | Posted 08.17.2013 | Books
2morrowknight

Remember how Sheryl Sandberg's Lean In intro grabbed you from the first page with her story about being pregnant during her time at Google? Porter Gale does an equally impressive job at drawing you in.

The Final Authority on Influence Marketing

Jure Klepic | Posted 08.15.2013 | Business
Jure Klepic

Influence marketing has been anointed as the golden-haired darling of the social media world ever since marketers first figured out that word-of-mouth...

Why Businesses Should Embrace Negative Customer Feedback

Eliyahu Federman | Posted 08.14.2013 | Business
Eliyahu Federman

By acknowledging and openly discussing the concerns of disgruntled customers on social media, businesses may actually boost their reputations -- and their bottom line.

How Social Media May Be Killing Your Business

Penny C. Sansevieri | Posted 08.14.2013 | Business
Penny C. Sansevieri

We all hear how important it is to be the King (or Queen) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pint...

You've A Come A Long Way Baby -- The Boring Old Annual Corporate Report Goes Social

April Rudin | Posted 08.10.2013 | Business
April Rudin

The annual report is a once-a-year opportunity for public companies to engage, educate and attract investors, prospective employees, and potential partners. Today's annual report should be an eagerly clicked-upon link that provides a personal (yes, personal!) experience to the person looking to know what a public company has been up to over its past fiscal year, and what its people have to say about it.

Unbundling Media: Why Microcontent Is the Future of Social Sharing

Valiant Lowitz | Posted 08.03.2013 | Technology
Valiant Lowitz

Online content may be shrinking in size, but opportunities to leverage social media for referred customers are definitely growing.

9 Top Community Managers on Why Online Community Matters

Megan Berry | Posted 07.30.2013 | Technology
Megan Berry

These are the people passionate (and crazy) enough to devote their lives to building these communities. What inspired them to do it? Their answers came down to two overarching themes.

Cultivating Super Fans With eNewsletters

Fauzia Burke | Posted 07.22.2013 | Books
Fauzia Burke

Social media is sexy, but the real power of your relationship with your fans is in email newsletters. The people on your mailing list are your "Super Fans." They are the ones who have given you permission to show up in their inbox. That invitation is very valuable.

Wedding Industry Insider: Tradeshows, Tweets and Talent

Patricia Vining | Posted 07.21.2013 | Weddings
Patricia Vining

In life and in business, you get what you give. Start building that village!

How Brands Can Build Engagement on Twitter, According to NASA's Social Media Stars

Ian Cleary | Posted 07.20.2013 | Technology
Ian Cleary

NASA was recently named one of most engaged brands on Twitter. I recently caught up with NASA's Social Media Manager John Yembrick and Deputy Social Media Manager Jason Townsend to find out what exactly they are doing to engage their audience.

In The Age of Big Data - Data Is Power

Navin Nagiah | Posted 07.16.2013 | Technology
Navin Nagiah

Your web site must be the center of gravity for your online strategy. While you need to use multiple channels for reach, the most important activity needs to coalesce around one place, and that must be your web site.

Readers: How you can help your favorite authors

Penny C. Sansevieri | Posted 07.13.2013 | Books
Penny C. Sansevieri

Okay readers, listen up. This one is for you. Being an author isn't easy, in fact it's a pretty tough job. We write our books for you and, in return, ...

4 Steps to Safely Make the Leap into Meme Land

Lisa Parkin | Posted 07.10.2013 | Technology
Lisa Parkin

Whether it's Grumpy Cat captions or Harlem Shake knock-offs, there's always some new Internet trend to follow and imitate.

Peeling Back the Layers: 3 Lessons on Social Media From The Onion

Jonathan Dick | Posted 07.09.2013 | Technology
Jonathan Dick

While there's undoubtedly magic in The Onion's satirical take on the press, there's no unicorn dust in their social media success. They follow a sound, logical approach to modern marketing: great content, clear objectives and a thorough understanding of their social media channels.

Why We Need a Global Brand Initiative

Simon Mainwaring | Posted 07.06.2013 | Business
Simon Mainwaring

Last month, the United Nations marked 1000 days until the 2015 deadline of the "Millennium Development Goals," a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years.

How to Use Pinterest in Your Online Marketing Initiative

Jayson DeMers | Posted 07.03.2013 | Small Business
Jayson DeMers

There's a lot of talk about Pinterest and Instagram today, and for good reason. For many businesses, it's possible to develop a following on these image-based sites and drive high amounts of traffic to your site. It isn't as difficult as you may think, either.

Delta Air Lines Marketing VP's Advice: Innovate and Explore

Andrew Cherwenka | Posted 07.02.2013 | Business
Andrew Cherwenka

It's a trend happening across many industries and it brings an added ROI focus -- and pressure -- to positions that once managed only brand building.

Mandarin Oriental Hotel Group: Regionalizing Social for a Luxury Audience

Lin Humphrey | Posted 06.29.2013 | Business
Lin Humphrey

With hotels located in diverse cultural contexts all over the globe, the brand smartly balances control with the main brand pages and individual properties.

Influence: Why We Should Have All Studied Psychology and Anthropology

Peter Sheahan | Posted 06.24.2013 | Small Business
Peter Sheahan

What really makes people buy? What underpins human decision making? Do we actually have the agency and power to make logic-based choices, or must we surrender to our inherent gut feelings?

From the George W. Bush Shake, the Barack Obama Hug to the Harlem Shake

Dr. Jeffrey H. Toney | Posted 06.22.2013 | College
Dr. Jeffrey H. Toney

Appreciation from the President of the United States is one of the highest honors any American can receive. No, it wasn't me, but the best part is that it was one of our students.

Content Marketing 101: Auditing Your Digital Assets

Stefan Deeran | Posted 06.17.2013 | Media
Stefan Deeran

If you work in the media or advertising business, you've probably heard about the rise of "content marketing" and "native advertising." While some brands know exactly what their content needs are, most brands are relatively new to the "native advertising/content marketing" space.