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Social Media Marketing

Finding Broadway's Voice on Social Media

James Sims | Posted 02.08.2013 | Arts
James Sims

For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.

Man Launches #HireKevin Campaign to Work for Applebee's

Kathleen Garvin | Posted 02.06.2013 | Home
Kathleen Garvin

"Hi, can I work for you?" With those six words, Kevin Matuszak, 25, began his public quest to work for Applebee's, the popular restaurant chain.

Who Really Owns Your Brand?

Karen Leland | Posted 02.04.2013 | Small Business
Karen Leland

Take advantage of the visual web. Encourage your customers to make and share their own videos about your products and services. Monitor your Twitter closely.

The Ethics of Social Media Marketing

Mateo Gutierrez | Posted 02.02.2013 | Technology
Mateo Gutierrez

I believe that brand marketing within social media is a positive step forward for the end consumer, but I also contend that there is a tremendous amount of progress yet to be made to fulfill on this positive vision.

Being Strategic With Social Media

Minh Chau | Posted 01.30.2013 | Business
Minh Chau

Organizations -- from government agencies to non- and for-profits -- with a clearly defined strategy are in a better position to alert, engage, and activate their target audiences

100 Fascinating Social Media Statistics and Figures From 2012

Brian Honigman | Posted 01.29.2013 | Technology
Brian Honigman

Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.

The Social Media Editorial Calendar for Small Business

Britt Michaelian | Posted 01.28.2013 | Small Business
Britt Michaelian

Without a specific strategy and action plan behind your social media activities, your time and efforts will be a waste. So, let's take the upside down triangle model of social media and direct all of your efforts into a schedule that will help you know exactly what you are doing and why.

The Elegance of Tellagence in Social Media Marketing

Jure Klepic | Posted 01.27.2013 | Business
Jure Klepic

The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is.

Facebook Collects Tons of Data and Still Can't Cut It for Advertisers

Jure Klepic | Posted 01.19.2013 | Technology
Jure Klepic

Those who want to use social media as a real form of influence will need to bring passion, perseverance and cultural insights based on anthropological underpinnings into play as they learn to use it as the personal communications tool it was meant to be.

Five Top Reasons Why Marketers Fail on Facebook

John Haydon | Posted 01.19.2013 | Technology
John Haydon

What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger challenges that we all need to better understand.

It's War -- Teaching Dynamic New Media

Emily Booker | Posted 01.14.2013 | College
Emily Booker

As new and dynamic media begins to take a larger role in advertising, marketing and public relations, journalism schools can begin to modify curriculum to accommodate these transformations.

Marketing Lessons From Election '12

Richard Robbins | Posted 01.13.2013 | Business
Richard Robbins

Four years ago, the Obama team ran what was not only the best political campaign in history, it was perhaps the best marketing campaign in history.

I Survived Poverty: Fighting for Personal Success

Rayanne Thorn | Posted 11.13.2012 | Business
Rayanne Thorn

A few years ago, I saw some scary writing on the wall. My job as a corporate recruiter was at great risk. The trickling fall-in of the latest recession and scraping through an uncharmed economy was taking its toll, seemingly one job, one house, one soul at a time.

You Can't PR a PR

Steve Loynes | Posted 01.12.2013 | Business
Steve Loynes

PR is day in, day out. It has to operate at the media's pace (worldwide, 24/7). A particular position or message has to be tweaked to suit the situation, while remaining in line with the longer term strategy.

3 Analytics Tools to Gauge Your Social Audience's Pulse

Ritu_Sharma | Posted 01.23.2014 | Impact

In line with its focus on turning data into knowledge through powerful, insightful measurement and analytics of social media efforts, we wanted to share three simple tips and resources that nonprofits can put to work.

Why You Need a Social Media Policy, Even If You're @HubSpot (or @WGAins)

Rich Nadworny | Posted 01.01.2013 | Media
Rich Nadworny

The need for having an internal social policy is simple: it reduces risk. In reality, the social policy is most likely a variation on other internal, employee documents. One advantage it does have is that it clearly states what behavior is allowed and forbidden in specific social channels.

Brands, Social Media and Customer Service: Are You Ready?

Jayne Gorman | Posted 12.31.2012 | Business
Jayne Gorman

Big brands, big communities, big issues will all need robust strategies and lots of resources to provide the services that customers are coming to expect on social media. Is your brand ready for it?

Social Media Suicide

M.J. Rose | Posted 12.26.2012 | Books
M.J. Rose

For every E.L. James who climbed her way to stardom on fan fiction message boards, there are dozens of authors who exhaust social media outlets (and themselves) and get almost nothing out of it.

The Top Three Nonprofit Online Fundraising Tips

Ritu_Sharma | Posted 12.24.2012 | Impact

Whether you're raising money through your website, Facebook, and/or a social fundraising platform, there are three simple things you can play with to optimize your online fundraising efforts.

Why FB's Algo Changes Are a Good Thing for Brands

Mateo Gutierrez | Posted 12.22.2012 | Technology
Mateo Gutierrez

Like most things that seem, at first, a bit peculiar, historical context usually helps to lend some calm to the situation. When it comes to the recent changes Facebook has made to its fan page edge rank algorithms, this holds true.

3 Ways to Tell a Social Brand Story

Christel Quek | Posted 12.19.2012 | Business
Christel Quek

The social media revolution has altered how brands engage with the social consumer. This is an age where influence triumphs over awareness, where cons...

Five Ways Small Businesses Can Make the Most of Facebook

Brian Honigman | Posted 12.19.2012 | Small Business
Brian Honigman

Why devote 10 minutes a day to Facebook? There are many reasons why, but most importantly Facebook can help strengthen your relationships with your customers. The smaller your business, the more important these connections can be to help keep your company thriving.

Seven Ways to Get More Results From Email Marketing

John Haydon | Posted 12.17.2012 | Business
John Haydon

Like social media, email marketing is where you nurture constituent relationships. But email is different from social media in a few critical areas.

The Future Is Now: What PR Pros and Marketers Need to Know About the "Mixed Mindset"

Marcia Dawkins | Posted 12.17.2012 | Media
Marcia Dawkins

Welcome to the second decade of the 21st century and to the era of the "Mixed Mindset," which is highly mediated, intensely personal, and increasingly political.

Facebook Marketing Tips for Small Business

Melinda Emerson | Posted 12.16.2012 | Small Business
Melinda Emerson

The popular platform has spawned millions of tools that make it possible to reach further with Facebook. However, if you really want your small business to benefit from Facebook, you must engage and encourage participation from your audience.